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Presentation of The Spinning Straw 24 April, 2015.

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Presentation on theme: "Presentation of The Spinning Straw 24 April, 2015."— Presentation transcript:

1 Presentation of The Spinning Straw 24 April, 2015

2 The only drinking straw that enables a direct interaction between brand logo’s while drinking. The product allows for the joint collaboration of American Idol and Coca-Cola in a unique way. The product’s innovative form and function leads to high consumer interest, this leads to higher sales volume. It is the perfect brand extension, a point of difference that adds real fun to the Coca-Cola sponsorship. Marketing: Uniqueness of the Woosher

3 How the Woosher works Consumer Drinks from Straw. Central section of straw rotates with Coca-Cola flow. Central section of straw rotates faster as consumer enjoys the visual experience. The fun experience means it can be used for many dual adverts with Coca-Cola brands.

4 DefinitionImplementation Objectives Is a Brand Enhancer Increases Volumes Sales Is Fun & Simple An Advertising Platform Allows for Joint Collaborations Ideal for Interactive Marketing Engages the Consumer Is Sponsor Friendly Has Proven Success Highlighted as a Top 10 Product Innovation Brand Invigoration Enhance the Drinking Experience Stimulates Turnover Highlight Partnerships Simplifies Marketing Logo Interaction Encourages Consumer Participation Highlights a Point of Difference through Innovation Permits a simple marketing execution For new product launches, it engages the consumer with the brand Easily understood by consumers of all ages Innovative back to basics promotional tool Gives instant gratification Proven success in Promotional roll-outs Result Innovative MarketingBrand EnhancedVolumes Increased

5 The unique branding extension

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7 The Dual Branding Opportunity

8 The Woosher is the interactive fun drinking experience. It opens a World of possibilities in the enhancement of Coca-Cola’s marketing, working together with outlets and retailers to promote the American Idol sponsorship. The Rotation Sensation For more information contact: Bill Welch VP Sales (434) Terry Macioge DB Promotions.com 6590 Abilene Road, Farmville, VA


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