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SCAN Australia TM Monitoring Cultural Change Quantum Market Research.

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Presentation on theme: "SCAN Australia TM Monitoring Cultural Change Quantum Market Research."— Presentation transcript:

1 SCAN Australia TM Monitoring Cultural Change Quantum Market Research

2 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Tomorrow’s Customers

3 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Converging Trends Setting A New Direction Filter & Focus My Home, My Tribe & My Village Solutions over Ideology Transfer Of Authority

4 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM New Uncertainties

5 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Less Relaxed & Comfortable AustraliaSCAN Stress Index Index average feeling more stress than a year ago 11 dimensions (1993 = 100)

6 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Sufficient Insufficient Against A Long Term Backdrop Of Weakening Control Value Poles %: Personal Control

7 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Uncertain Basics % Victorians: Health, ‘Bothered About’

8 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Uncertain Future Better Worse The Environment Problem Gambling Reconciliation Violent Crime % Victorians: nett Better/Worse In Ten Years Time Public Health Care Public Transport

9 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM “How satisfied are you with the service you receive from …” % Victorians Very Satisfied Dissatisfied Old World,New World

10 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM But How Deep Is The Satisfaction ? Very Dissatisfied Somewhat % Frequency Use Public Libraries How Satisfied are you with the service you receive from Public Libraries? Motherhood?

11 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Time/Cost/Benefit Analysis

12 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM I’ve Done What I Can “Increasingly I am simplifying my life” % Clearly Agree % Looking for New ways to Save Time

13 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Time Money I Still Need To Cut Costs Value Poles %: Time/Money Trade Off

14 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM... And Be Certain It’s Worth The Trip... % Always Has The Item I Want In Stock Factors important in choosing where to shop for... Liquor Groceries Whitegoods Clothing Electronics

15 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM % Nett More Less And Stay In My Village “Compared to a year ago are you shopping more or less often at...”

16 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Benefit/Time/Cost Analysis

17 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Lots To Make Home A Nicer Place... % Homes have Stereo TV Full Air Con Dishwasher Cordless Phone Home Theatre

18 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM... And a More Fulfilling One % Homes have PC Mobile Phone * * personally own/use Digital Camera Internet DVD Player

19 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Filter & Focus % Nett: Leisure, Perceived More time/Less time than a year ago More Time Less Time

20 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Literate Nation “How many books do you have in your home?” < 20

21 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM It’s Not Just: Jodie, Rodney, Brad, Frank, Nick, Stan, Solomon, Paul, Keith, Brian, Rene etc. etc. etc.

22 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM There Are Bears Out There... % Households Direct Share Ownership CBA 3 Telstra 1 Telstra 2 NRMA AMP Colonial Tech Wreck Ansett HIH One Tel Audit Failures Record Losses Exec. Greed

23 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM... Who Expect Fair as Well % Vitally Important Judging the reputation of a business or company

24 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM White Collar Blues Great Deal % nett : Great Deal vs. Little or No Confidence Little / None Lawyers Nurses Police Accountants Choice Magazine

25 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM By Contrast...

26 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM My Priorities Have Changed Signs of Success & Accomplishment % Making Large Contributions to Charity Being a Manager or Executive

27 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Local Involvement Hidden By Fragmentation % Membership of Local Clubs & Associations 55% Any Local Group

28 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Volunteering Hidden By Fragmentation... % Volunteering 4,5or 6 39% Any Volunteering

29 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM All Of Which Are Growing % Either Volunteering Clubs & Groups

30 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Community Matters

31 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Humanity & Working Services % Vitally Important To Make A Real Local Community

32 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Libraries Are A Good Thing Vital Somewhat Important Not Important Very Important % Importance Of A Public Library To Making A Real Local Community 84%

33 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Library Usage Buoyant In Victoria Weekly Occasionally Never Monthly % Victorians

34 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Tomorrow’s Communities Interest Identity Place

35 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Place The Weakest Community % Very Satisfied Dissatisfied “How satisfied are you with...”

36 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Different Places Weekly Occasionally Monthly % Victorians 01/03 Use Public Libraries Home Location

37 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Different Interests Weekly Occasionally Monthly Sections of Newspaper Regularly Read % Use Public Libraries

38 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Different Identities Weekly Occasionally Monthly % Use Public Libraries

39 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Frequency Use The Internet % Public Library Users More Than Just Books Books Only Books + Not Books Reasons Use Public Library

40 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Some Communities Are More Equal Than Others “AFL Team Support” % Use Public Libraries N.B. not all differences are statistically significant

41 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM... And Some Are Less! “AFL Team Support” % Use Public Libraries N.B. not all differences are statistically significant

42 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM Libraries Of The Future New Uncertainties Premium For Old World Values The Reliable Source Time/Cost/Benefit Analysis Speed of Access Personal Relevance Community Matters More Than Just Place Interest & Identity Communities Making Active Connections

43 Copyright. Not to be reproduced in whole or in part without the express permission of Quantum Market Research Pty Ltd SCAN Australia TM “All the people like us are ‘WE’, And everybody else is ‘THEY’” Rudyard Kipling

44 SCAN Australia TM Quantum Market Research 96 Bridport Street, ALBERT PARK VIC 3206, Phone: , Fax:


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