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Reinforcement and Persistence MSM 671 DL Strategic Leadership/Liderazgo estratégico Week 7 Topic 7.4 Copyright © Regis University, 2012.

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Presentation on theme: "Reinforcement and Persistence MSM 671 DL Strategic Leadership/Liderazgo estratégico Week 7 Topic 7.4 Copyright © Regis University, 2012."— Presentation transcript:

1 Reinforcement and Persistence MSM 671 DL Strategic Leadership/Liderazgo estratégico Week 7 Topic 7.4 Copyright © Regis University, 2012

2 Objectives Familiarize you with the concepts of – Continuous Reinforcement; – Intermittent Reinforcement; and – Persistence. 2

3 Persistence Is one’s ability to: Continue in the face of failure and/or setbacks. Keep going even when things do not occur as had been originally planned. 3

4 The strategic leader wants to positively reinforce the desired behaviors of followers. By positively reinforcing desired behaviors, the strategic leader can help followers persist in exerting discretionary effort. People exhibit discretionary effort when they do, not only what is expected because they have to, but when they do more than is expected because they want to. 4 Reinforcement that Helps Followers Give Discretionary Effort

5 Key in organizations’ future success: – ensuring that most people in the organization are exhibiting discretionary effort. There are two kinds of reinforcement schedules that strategic leaders can use: – Continuous reinforcement and – Intermittent reinforcement 5

6 How Frequently Should Behavior be Reinforced? The most powerful reinforcers (consequences) are those that are positive, immediate, and certain. How frequently reinforcement is given is also important. Reinforcement can be given on a continuous basis. Reinforcement can be given on an intermittent basis. 6

7 How Frequently Should Behavior be Reinforced? When reinforcement is given continuously, people come to expect it because it occurs almost every time they demonstrate the desired behaviors. Because the reinforcement becomes routine, continuous reinforcement loses its effectiveness over time. 7

8 How Frequently Should Behavior be Reinforced? When reinforcement is given intermittently, people do not know when to expect it. Because they don’t know when to expect it, they continue demonstrating the desired behaviors in the hopes that they’ll receive reinforcement. 8

9 fr Reinforcement for Persistence Positive, Immediate, Certain, and Intermittent In order to help people persist in giving discretionary effort, strategic leaders should provide consequences (reinforces) that are: 9

10 Reinforcement: Immediate and Intermittent How can reinforcement be both immediate and intermittent? The reinforcement follows the behavior immediately, but not every time the behavior occurs. The reinforcement follows the behavior immediately or almost immediately, but the behavior is reinforced sometimes and, other times it is not. 10

11 References Daniels, A.C. & Daniels, J.E. (2007). Measure of a leader. New York: McGraw-Hill. 11

12 Congratulations! 12 Discussion Forum: Questions If you have any questions, I invite you to access the Communication/Comunicación link located at the Written Discussion Forum/Foro de Discusión Escrito, where we can discuss or address any questions. To participate, click on New Post or select the discussion forum of your interest.


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