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2015 Real Men Cook The Nation’s leading Fathers Day Tradition.

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Presentation on theme: "2015 Real Men Cook The Nation’s leading Fathers Day Tradition."— Presentation transcript:

1 2015 Real Men Cook The Nation’s leading Fathers Day Tradition

2 FATHER’S DAY is an underleveraged opportunity for Brands to annually increase sells and traffic, as well as, engage and connect with consumers. For 25 Years Real Men Cook® has owned FATHER’S DAY. Real Men Cook®, the event, is an exciting family food tasting event where men donate their time and talent on Father’s Day to cook food and literally serve the community. Every Father’s Day, Real Men Cook has dominated the media with positive images of men in relationship to their families and communities. This display of love destroys the myth that men are not present. Real Men Cook promotes holistically healthy communities. Throughout the year, Real Men Cook, through it’s charitable arm, Real Men Charities, hosts many events that continue to promote African American men in positive ways: -Real Men Love: A Black Tie gala and Comedy Show -Real Men Cooking with Kids -Urban Garden and Farm -Annual Real Men Cook® Pumpkin Carving -Real Men Read As a partner, you can engage employees to volunteer; engage Public Relations, Community Relations, and Government Relations; visibly demonstrate your commitment to community health at a grassroots level and through mass media; connect with a young urban professional audience; help fund our continued efforts to bring love and life to urban communities around the nation; and increase sells for participating brands.

3 Real Men Cook® is an annual Father’s Day fun family food-tasting celebration. Hundreds of men volunteer their time, talents, and riches to purchase, cook and serve food to the thousands of people who attend the event. Elected-officials, community leaders, and celebrities also attend and participate. Real Men Cook® was launched in 1990 and became one of the largest family celebrations in the country. Sunday, June 21, 2015, the event will be executed simultaneously in Chicago, Atlanta and Indianapolis. Today, Real Men Cook® is the premiere Father's Day experience. Millions share the experience through interactive news programming and media coverage that reached over a billion media audience impressions. According to Nielsen, over $200,000 in television news coverage shared with sponsors annually in Chicago alone. Ticket proceeds are enjoyed by partnering non-profit organizations in various cities. As a result of the Real Men Cook® event, over $1 million in ticket proceeds and donations have been generated to nonprofit partners and organizations that serve families and communities. Real Men Cook® also partners with numerous other nonprofit, faith-based organizations and national festivals, where we prepare food, serve and volunteer.

4 RMC National Spokesman  Chef Nate Pendleton, father of Haydia Pendleton, is our NATIONAL SPOKESPERSON. Hadiya Pendleton, 15 was shot and killed on January 29, 2013 while standing with friends inside Harsh Park in Chicago after taking her final exams and a week after marching in the Presidential Inauguration Parade.  First Lady Michelle Obama attended the funeral for Pendleton in Chicago, calling for Peace in Chicago. President Obama mentioned Pendleton's death in his 2013 State of the Union Address in Congress, where Pendleton's parents — Cleopatra Cowley-Pendleton and Nathaniel A. Pendleton Sr. — attended as guests. Chef Nate, appeared at the 24 th Annual Real Men Cook. He embraced the crowds with love and his famous Jerk chicken, prime rib and savory grilled chicken. Chef Nate will also be available for promotional events leading up to Real Men Cook where he is featured at the Peace and Possibilities Tent.

5 A diverse group of individuals comprised of suburban & urban families from across Chicago land  Average HH income greater than $60,000  Average individual income greater than $35K  Single Women known as “Gatekeepers” who are household decision-makers who do the purchasing, planning and play an active role in community organizations  Men who are the “Active Men” and participate in a leadership role in their communities as fathers, uncles, coaches, and mentors.  Professional “Tastemakers” which consist of young entrepreneurs, entertainers, celebrities, athletes, promoters, and community leaders  Youth 8-17 “The Future Generation” who attend with active parents that are concerned, involved, and supportive.

6  -Pre-Event Promotions: Radio Commercials, Newspapers, Magazines, Online, Mobile, Newsletters, Bulletins, Media Interviews, and Direct Marketing from Memorial Day Weekend to Father’s Day  DAY OF: Opening Ceremony: Volunteer cooks and partners are recognized, the media attends along with special invited guests including: elected officials, community leaders, and celebrities  6a-10a: Volunteers, Cooks, Sponsors and Media Arrive for early morning set up  10a-2p: Live Radio/TV Broadcast from event  2p: Cook Processional and Roll Call which includes opportunity for sponsors to speak/Media Interviews  Official Welcome Remarks by Real Men Cook President/Local Director  Sponsor/Partner acknowledgments and photo ops from Main Stage  3p: Doors Open  Space design for families; adults and children  Food sampling/demonstrations (outdoor grilling/serving and indoor food presentations)  Live entertainment  Interaction showcasing Brands and their community commitment  6p-10p: After Party for sponsors, cooks, volunteers and family (Centralized in Beer Garden)  Special Pavilions  Health and Wellness – Free Screenings, Healthy Food Options and cooking demos, and Proactive Health Recommendations  Kids Zone – Interactive Games and Fun  Gospel Explosion – Faith-based choirs in concert, soloists and liturgical dancers (Inside venue: also acts as a cooling station)  Fraternity Row: Men from various Fraternities showcase their best dish  Barbers Row: Men from various Barbershops and salon showcase their best dish

7 Real Men Cook Family, Food & Fun

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11  Jan-April:  Recruitment (Deadline May 1 st )  Sponsorship (Deadline May 1 st )  Partnerships (Deadline May 1 st )  May:  Ticket Sales (May 1 st with Mother’s Day Focus May 10)  Promotions (Radio Advertising launches Memorial Day Weekend May 22)  June  Promotions (Television June 7-22)

12 Pre-Promotional Opportunities  January:  Martin Luther King Day (Awareness, PR on Positive Images of Men)  Pro-Bowl (Chicken & Chili Cook-Off Competition)  February:  Super Bowl (Recruitment)  Real Men Love (Pre-Valentine’s Day Weekend Adult Party)  NBA All-Star Weekend (Recruitment)  March:  St. Patrick’s Day (Green Food, Health Awareness)  April:  First Day of Spring (Healthy Food Awareness)  May:  Cinco De Mayo (Opportunity to connect with Hispanic Community)  Mother’s Day Promotions (Ticket Sales, Partnerships with Mother’s Day Brunches and Dinners, feature Chefs)  Memorial Day Weekend (Promotions and Ticket Sales)  June:  REAL MEN COOK

13 A Few Past Participants Celebrities & Athletes  Drew Sidora (Actress/Singer)  Michael Baisden (Author)  Damon Dash (Music Mogul)  Zab Judah (former Boxing Champion)  Eddie Levert (Singer)  Lennox Lewis (former Boxing Champion)  John Salley (NBA Champion and Host of Basketball Wives)  Tavis Smiley (Author and Talk Show Host)  Peter Thomas (Real Housewives of Atlanta)  Dominique Wilkins (former NBA All-star)  Keke Wyatt (singer and star of R&B Divas) Elected-Officials & Community Leaders  President Barack Obama  Governor Quinn (Illinois)  Senator Dick Durbin  Mayor Sawyer (Chicago)  Mayor Bill Campbell (Atlanta)  Mayor Shirley Franklin (Atlanta)  Mayor Mark Morial (New Orleans)  US Representative Danny Davis (IL)  US Representative John Lewis (GA)  US Representative John Conyers (MI)  Rev. Jesse Jackson Sr.  Father Phleger

14 WHAT’S IN IT FOR YOU?  Annual opportunity for Father’s Day sales and promotions  Opportunity to own Father’s Day and Summer messaging  Pre-promotional activities at Real Men Cook® partner retail locations  Provide the community with a positive message that is needed  Touch thousands repeatedly through radio advertisements and interviews, television interviews and news reports, as well as, print and electronic media  Enhance relationships with Influentials, including: elected- officials, community leaders, celebrities, and volunteers  Support hundreds of men who share their Father’s Day by volunteering to cook and serve the community  Opportunity to raise funds for charity  Make a difference!

15 PRESENTING Sponsor: $50K (Limit 2)  Category Exclusivity  Signage display throughout event venue (5)  Representative will have opportunity to speak on radio during live radio remote during Real Men Cook event  Mentions in ALL interviews (Print, TV, Radio, Press releases)  2 Mentions in ALL radio commercial spots  Logo on ALL print and electronic advertising  Social Media hotspot and posting with your Brands and attendees during event  Logo featured on ALL print material  Full-page color cover ad for special advertorial (5k collateral pieces)  Logo on Real Men Cook Website Home Page and Sponsor Page with hyperlink to your website  Logo on 3 Real Men Cook® event banner  Acknowledgement at promotional events leading up to Father’s Day, including in-store and parking lot promotions at selected retail outlets with radio van remotes  On-stage acknowledgement during event and opportunity for representative to speak during opening ceremony and during event  Exclusive sponsor fulfillment liaison provided by Real Men Cook  Exclusive Real Men Cook interactive engagement event with employees at your headquarters  Partnerships and promotions from Feb –June  One 20’X20’ space with tent for activation, distribution of materials (additional space and tents available as needed)  200 Tickets to distribute to employees and/or community partners  Paid Cook registration and certification for up to 20 men to participate at Real Men Cook  20- Real Men Cook® t-shirts to distribute to employees and/or customers  Opportunity to contribute to gift bag that will be distributed to over 300 influencers  12 month presence on website  Photo Opportunities for associates at booth with celebrity guest  Opportunity to participate in promotions with Real Men Cook® retail partners

16 TITLE Sponsor: $25K (Limit 4)  Category Exclusivity  Signage display during event weekend and throughout event venue  Mentions in all interviews  Representative will have opportunity to speak on radio during 4-hour live radio remote during Real Men Cook event  Mentions in ALL radio commercial spots  Mentions in ALL media  Logo on ALL print and electronic advertising  Logo featured on ALL print material  Full-page color ad for special advertorial (5k collateral pieces)  Logo on Real Men Cook Website SPONSOR PAGE  Logo on 2 Real Men Cook® event banners  Acknowledgement at promotional events leading up to Father’s Day, including in-store and parking lot promotions at selected retail outlets with radio van remotes  On-stage acknowledgement during event and opportunity for representative to speak during opening ceremony  Exclusive sponsor fulfillment liaison provided by Real Men Cook  Partnerships and promotions from Feb –June  One 20’X20’ space with tent for activation, distribution of materials (additional space and tents available as needed)  100 Tickets to distribute to employees and/or community partners  10- Real Men Cook® t-shirts to distribute to employees and/or customers  Opportunity to contribute to gift bag that will be distributed to over 300 influencers  12 month presence on website  Photo Opportunities for associates at booth with celebrity guest  Opportunity to participate in promotions with Real Men Cook® retail partners

17 Lead Sponsor: $15K (Limit 10)  Category Exclusivity  Signage display during event weekend and throughout event venue  Mentions in select interviews  Mentions in minimum of 150 radio commercial spots  Logo on all print and electronic advertising  Logo on all print material  Full-page black and white ad for special advertorial (5k collateral pieces)  Logo on Real Men Cook Website sponsor page  Logo on 2 Real Men Cook® event banners  Acknowledgement at promotional events leading up to Father’s Day, including in-store and parking lot promotions at selected retail outlets with radio van remotes  On-stage acknowledgement during event and opportunity for representative to speak during opening ceremony  Partnerships and promotions from Feb –June  One 20’X20’ space with tent for activation, distribution of materials  40 Tickets to distribute to employees and/or community partners  5- Real Men Cook® t-shirts to distribute to employees and/or customers  Opportunity to contribute to gift bag that will be distributed to over 300 influencers  12 month presence on website  Photo Opportunities for associates at booth with celebrity guest  Opportunity to participate in promotions with Real Men Cook® retail partners

18 Supporting Sponsor: $7,500  Signage display during event (provided by sponsor)  Mentions in minimum of 50 radio commercial spots  Logo on all print and electronic advertising  Logo featured on all print material  Half-page B&W ad for special advertorial (5k collateral pieces)  Logo on Real Men Cook Website sponsor page  Logo on 1 Real Men Cook® event banners  Acknowledgement at promotional events leading up to Father’s Day, including in-store and parking lot promotions at selected retail outlets with radio van remotes  On-stage acknowledgement during event and opportunity for representative to speak during opening ceremony  Partnerships and promotions from Feb –June  2 10’X10’ space with tents  20 Tickets to distribute to employees and/or customers  5- Real Men Cook® t-shirts to distribute to employees and/or customers  Opportunity to contribute to gift bag that will be distributed to over 300 influencers  12 month presence on website  Photo Opportunities for associates at booth with celebrity guest  Opportunity to participate in promotions with Real Men Cook® retail partners

19 Other Sponsorship Levels  Contributing Sponsor: $5,000  Participating Sponsor: $1,500  In-Kind Sponsor – Product Donation value $3,000 RMC 2015 Sponsorship Categories Automotive Health Insurance Property Clothing / Retail Hospital or Private University Beverage DIY Retail Telecommunications Cable Kitchen Brands Technology

20 What’s Needed From You: INKIND  Service for approximately 5,000 attendees  Service for Approximately 300 volunteers  Service for approximately 20 Entertainers (Green Room)  Service for approximately 200 Sponsors and VIPs for private after party in Miller’s Beer Garden

21 2014 Chicago Media w/ Sponsors- Radio POWER 92.3  (70) :60 SEC COMMERCIALS  (25) :5 SEC FEATIURE SPONSORSHIP BILLBOARDS  (40) :30 SEC PROMOTIONAL ANNOUNCEMENTS  (2) 642 X 285 WEB BANNER VIA  (6) 600 X 300 WEB BANNER POSTS VIA POWER 92 E-BLAST NEWSLETTER TO OVER 21,000 REGISTERED LISTENERS VIA  (6) FACEBOOK/TWITTER POSTINGS  (80) :60 SEC STREAMING COMMERCIALS VIA  (40) ON-AIR TICKET GIVEAWARYS  (1) FOUR HOUR LIVE BROADCAST AT EVENT 12P-4P SOUL  (65) :60 SEC COMMERCIALS  (50) :10 SEC FEATURE SPONSORSHIP BILLBOARDS  (40) :30 SEC PROMOTIONAL ANNOUNCEMENTS  (40) :15 SEC LIVE LINERS  (2) 500 X 250 WEB BANNER VIA  (6) FACEBOOK/TWITTER POSTINGS  (80) :60 SEC STREAMING COMMERCIALS VIA  (40) ON-AIR TICKET GIVEAWAYS REJOICE  (41) :60 SECOND COMMERCIALS  (40) :30 SEC PROMOTIONAL ANNOUNCEMENTS  (40) :15 SEC LIVE LINERS  (2) 500 X 250 WEB BANNER VIA  (6) FACEBOOK POSTINGS  (80) :60 SECOND STREAMING COMMERCIALS VIA  (40) ON-AIR TICKET GIVEAWAYS 2013 Chicago Media w/ Sponsors- TV News Total Story Count: 39 Total Audience Estimate: 3,121,984 Total Ad Value: $47,950 Total Calc Ad Value: $58,252 Total Calc Publicity Value: $174,750 Including: WMAQ (NBC)- Official 2013 Real Men Cook Partner WBBM (CBS) WLS (ABC) WGN (CW) WFLD (FOX) CAN-TV PAST MEDIA COVERAGE Television: Food Network (Al Roker, Paula Deen Show, Emeril Live), BET News, TVOne, Live Well Network Radio: Tom Joyner Morning Show, Doug Banks, Steve Harvey Show, Russ Parr Morning Show, Rickey Smiley, Michael Baisden Monthly Print: Southern Living Magazine, Ebony, Black Enterprise Weekly Print: Time, Rolling Out, USA Today Weekend, Chicago Defender, Wave, Crusader, Citizen Daily Print: USA Today, New York Times, Chicago Tribune, Atlanta Journal-Constitution, Washington Times, LA Times, Times Picayune… and MUCH MORE!!! Note: More commercials were broadcast, but sponsors were mentioned in the ones listed and logos were featured in the Banner ads. Sponsors were also mentioned during several interviews on POWER 92.3, SOUL 106.3, REJOICE 102.3, and WVON 1600AM

22 Past PARTNERS/ SPONSORS

23 Introducing our Real Men Cook 2014 Sponsors

24  Official non-profit presenter of Real Men Cook launched in 2003 “to build healthier families and communities”  Health Awareness Programs: HIV AIDS, Prostate Cancer (Charlie Wilson has been a featured partner), and Childhood Obesity  Healthy Eating Curriculum in Chicago Public Schools  Community Garden and Urban Farming  Male Involvement and Capacity Building

25 Next Steps Contact: Allison Jordan Vice President/National EP Direct # Contact: Allison Jordan Cell #


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