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BoonaNet by Feedelix Wireless BoonaNET SMS & IM Mediated Price Information for Crops in Ethiopia Samuel Kinde Kassegne +, Ashenafi Assefa ++ and Mieso.

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Presentation on theme: "BoonaNet by Feedelix Wireless BoonaNET SMS & IM Mediated Price Information for Crops in Ethiopia Samuel Kinde Kassegne +, Ashenafi Assefa ++ and Mieso."— Presentation transcript:

1 BoonaNet by Feedelix Wireless BoonaNET SMS & IM Mediated Price Information for Crops in Ethiopia Samuel Kinde Kassegne +, Ashenafi Assefa ++ and Mieso Denko Professor of Engineering, San Diego State University, San Diego, CA ++ Project Coordinator, FeedeliX Wireless, Addis Ababa, Ethiopia +++ Professor of Computer Science, University of Guelph, Canada. August 22, 2007, WITFOR 2007, Addis Ababa, Ethiopia

2 BoonaNet by Feedelix Wireless What the project is all about …………. BoonaNet – the use of SMS (text messaging) and IM (instant messaging) technologies in LOCAL SCRIPT (Ethiopic) for commodity market information collection and retrieval. Commodities considered: Coffee, Teff, and Berbere – Red Pepper/Paprika. Images courtesy: Feedelix,WFP, LYIP, Savory,Oxfam Ethiopic SMS Ethiopic IM Boona - Coffee

3 BoonaNet by Feedelix Wireless What we will cover in this talk …………. 1.Project Objectives 2.Enabling Technology 3.Unique Application – Localized SMS/IM for pricing info. 4.What We Propose 5.What We Have Done 6.Commoditization Models for COFFEE, TEFF, and BERBERE 7.Deployment of Technology – BoonaNET and Extended BoonaNET 8.Analysis of Data (Coffee, Teff, and Berbere) 9.Pilot Project Evaluation 10.Future Plans 11.Acknowledgments Images courtesy: Feedelix,WFP, AFOZ

4 BoonaNet by Feedelix Wireless Goal 1 - Introduction of SMS & IM in local script (Ethiopic) Gondar – 2200 m Sanka-Ber m Cheneq m Towards Ambiqo m Ras Dashen – 4620 m Goal 2 - Build infrastructure for commodity price system (hardware – servers; software – client). Goal 3 - Recruit, train and deploy team in coffee/teff/berbere regions. Goal 4 - Build database of commodity price information – mobile Goal 5 - Demonstrate Impact on Commodities Market. Project Objectives The Ras Dashen Model [Highest point in Ethiopia] Images courtesy: WFP, LYIP, Savory. WWGT 1 5 is (this == Model || this == Metaphor)

5 BoonaNet by Feedelix Wireless Technical Basis – Enabling Technology Mapped to 12 keys 345 char New SMS traffic trans. protocol Feedelix Server 1- Any device 2 - Anytime Feedelix Core Technology: BREAK the SCRIPT BARRIER - Make Mobile Content Available on Any Device – Any Platform – Anytime. Existing Solution: Hindi, Ethiopic, Chinese (Q4-07), Arabic (Q1-08), More Indic (08). Indic Scripts (Hindi, Marathi, Gujaratti, etc) Chinese Script (Pin-Yin) Ethiopic Script Arabic Script + variants (Persian, Urdu, etc) Mapping & Rendering Technology for Non- Latin Scripts – Mobile Phones

6 BoonaNet by Feedelix Wireless BROAD QUESTION: Can our technology be used to impact ordinary lives in developing countries now that mobile devices are ubiquitous? FACTS ON THE GROUND 1.Farmers are getting paid a fraction of the value of their crops and continue to live in perpetual poverty [85% of Ethiopia] 2.Current commodity price information is based on radio and print media (Once in 2 weeks for coffee). No technology for real-time information is available. Need technology with Local Script (writing systems) support. 3.Successful model in the use of SMS (Roman/Latin script) for market information demonstrated in Kenya, Uganda, Rwanda, etc. [Kace Kenya] Unique Application – Commodity Prices Images courtesy: Feedelix, WHO

7 BoonaNet by Feedelix Wireless Provide market and price content using technology: Mobile as well as desktop. Languages/Script: Amharic, Tigrigna, and Afaan Oromo. What We Propose……….. Merits: 1.Higher/Competitive prices for goods 2.Bargaining power for farmers Broader Impact: 1.Empower networking effect 2.Make the Ethiopian farmer compete at previously out-of- reach levels – say regional & global markets. 3.Poverty Alleviation Commodities considered: teff (Gojam, Bishoftu, etc), berbere, coffee (Jimma/Kaffa and Sidamo) SPECIFIC QUESTION: What are the technology and infrastructure conditions unique to Ethiopia and other dev. countries such as India?

8 BoonaNet by Feedelix Wireless What We Have Done……….. Infrastructure Work Logistics: 1.Fine-tune SMS/IM technology to Ethiopian conditions. 2.Selection of Commodity/Locations 3.Team Selection – Early technology adopters 4.Training and Deployment Jimma/Kaffa Dilla Dejen Images courtesy: FeedeliX. Alaba Mareqo 5 locations Coffee – Jimma, Dilla, AA. Teff – Dejen, Berbere – Mareqo, Alaba. ET Team US Team

9 BoonaNet by Feedelix Wireless Farmer Workflow of Coffee Commoditization – Model 1 – Free Trade Collectors Wholesaler Value Added: Coffee sorting & washing Sent to Addis Ranking of coffee. Grade 1, 2, 3, etc. Auction Premium quality Failed quality Sold in local market. Export Supermarket in local market. Images courtesy: WFP, Oxfam.

10 BoonaNet by Feedelix Wireless Farmer Workflow of Coffee Commoditization – Model 2 – Cooperatives Cooperatives Value Added: Coffee processing & transport to Addis Unions Sold in local market. Sold to Fair - Trade Images courtesy: WFP, LYIP, Savory.

11 BoonaNet by Feedelix Wireless Small-scale Farmers Workflow of Teff Commoditization Farmer Traders - (Aggregators) – Buy grain from small farmers at local markets. Twice/week. Stored till shipping to Addis. Sent to Addis Ranking of Teff Grades: 1 st - Magna, 2 nd – Sergegna 3 rd – Abolle 4 th – Qey/Tiqur Sell Points – Ihil Berenda/Mesalemiya - Merkato Area Images courtesy: Projects Abroad, MediaETHIOPIA

12 BoonaNet by Feedelix Wireless Small-scale Farmers Workflow of Berbere Commoditization Sent to Addis Ranking of Berbere Grades: 1 st -Zala, 2 nd – Foshe 3 rd – Tala Sell Points –Berbere Tera- Merkato Area Images courtesy: Projects Abroad, MediaETHIOPIA Traders - Buy grain from small farmers at local markets. Thrice/week. Sold by Feresula = 17 Kg (Addis, Mareqo) = 20 Kg (Alaba)

13 BoonaNet by Feedelix Wireless Technology Deployment – How Does BoonaNet Work? Jimma Dilla FeedelMessenger Feedelix Server (virtual Addis Ababa) Amharic SMS/IM from desktop Coffee Farmer SMS/IM price in Addis to Farmer in Jimma – Real Time SMS/IM price in Addis to Farmer in Dilla – Real time Coffee Farmer Feedelix data collectors in Addis Images courtesy: IAS FeedelSMS Daily price manifesto posted to farmers/traders

14 BoonaNet by Feedelix Wireless Jimma J1 J2 J3 FeedelMessenger Amharic SMS/IM from desktop SMS/IM price in Addis to Farmer in Jimma – Real Time SMS/IM price in Addis to Farmer in Dilla – Real time Feedelix Server (US) Team in US Coffee Farmer SMS/IM price in US/Europe to Farmer in Jimma – Real Time SMS/IM price in US/Europe to Farmer in Dilla – Real Time Ad1 Ad2 Ad3 Ad4 Feedelix data collectors in Addis US2 US1 Dilla D1 D2 D3 Feedelix Server (virtual Addis Ababa) FeedelSMS Technology Deployment – How Does ExtendedBoonaNet Work? Daily price manifesto posted to farmers/traders

15 BoonaNet by Feedelix Wireless Analysis of Data – Coffee Images courtesy: Feedelix Price/Kilogram in Birr August 6-20, 07 Days Price – Birr/Kg 6-10% diff. Between AA & Jimma.

16 BoonaNet by Feedelix Wireless Analysis of Data – Teff Images courtesy: Feedelix Price/Quintal in Birr (100Kg) August 6-20, 07 Does the onset of the Orthodox Christian Fasting season (16 days) on August 7/8 affect Teff prices? 20% price diff bet AA & Dejen < 5% price diff bet AA & Dejen 15-33% price diff bet AA & Dejen

17 BoonaNet by Feedelix Wireless Analysis of Data – Berbere Price/Kilogram in Birr. August 6-20, 07

18 BoonaNet by Feedelix Wireless Pilot Project Assessment / Evaluation I.Technical Challenges 1.Internet Connectivity/Reliability 1.Lost productivity time. App (FeedelMessenger) too big for bandwidth to install through web download. Thumb-drives and Hawala! 2.Data interruption on 20% of time. Worst last week. 3.Cost over-run for idle personnel during downtime. No bandwidth for debugging software problems. 4.Debugging of web-application easier (& perhaps cheaper?) in US. 5.National competitiveness in attracting business opportunities seriously affected. Rwanda, Kenya, Uganda, Ghana benefiting. Why not Ethiopia? 6.Opportunities for our bright young men and women to be integrated to the global knowledge force seriously hampered. 7.New Millennium - new thinking – Allow competition in ISP. 2.Nation-wide SMS Gateway Availability 1.Work-arounds are possible; but affects scalability. 2.Will perhaps change in due time

19 BoonaNet by Feedelix Wireless Pilot Project Assessment / Evaluation II.Data Validity 1.Duration of data collection – 2 weeks. 2.Classification of commodity not uniform. Dejens Magna teff can be sold as Sergegna in Addis, etc. 3.Collection/Harvest time for crops (October for coffee, December-January for Teff). III.Commodity-Specific Issues I.Coffee has a unique commoditization model.

20 BoonaNet by Feedelix Wireless Goal 1 - Introduction of SMS & IM in local script (Ethiopic) Gondar – 2200 m Sanka-Ber m Cheneq m Towards Ambiqo m Ras Dashen – 4620 m Goal 2 - Build infrastructure for commodity price system (hardware – servers; software – client). Goal 3 - Recruit, train and deploy team in coffee/teff/berbere regions. Goal 4 - Build database of commodity price information – mobile Goal 5 - Demonstrate Impact on Commodities Market. Images courtesy: WFP, LYIP, Savory. WWGT 1 5 Project Assessment

21 BoonaNet by Feedelix Wireless Our Immediate Plan Calls for: a)Completion and automation for repeat at coffee harvest time. Extended infrastructure needed. b)ETCropNet – From Pilot project to brick-and- mortar presence in Ethiopia. c)BharatCropNet – New Markets (such as India) – Pilot project – Q4 08. Actively pursuing external fund to finance these projects. Future Plans Deliverable: Pilot Project that launches a network effect to empower Ethiopian peasants BhahratiFasalNet Images courtesy:Feedelix

22 BoonaNet by Feedelix Wireless Thanks…………. Shiferaw Abebe – Addis Ababa (Former Graduate student) Ted Kidane (Feedelix Wireless - USA) Feedelix Team Members: 1.Ashenafi Assefa – Addis Ababa 2.Selamu Assefa – Addis Ababa 3.Hayat Regassa – Alaba 4.Jilalu – Butajira – Mareqo 5.Achenf Tamagn – Dejen, Gojam 6.Dereje Tafesse – Jimma/Kaffa 7.Shemsedin Nur – Dilla, Sidamo 8.Shantanu Chawla – San Diego, CA, USA 9.Samuel Kinde Kassegne – San Diego, CA, USA Questions ??


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