2UX Architect Mobility Solutions PROFILE SNAPSHOT:UxD Architect with over 15 years of experience in designing Enterprise level software User experience in various domains like Banking, Insurance, Telecom, Manufacturing, Healthcare, IT, & E-Learning. My skills specialize in User Centered Design with process like Requirement analysis, PET Analysis, User behaviour analysis, User Research, User observation, 1 on 1 interviews, surveys, remote user observation, Focus Group Personas, Scenario building, Story boarding, User flows, Task Analysis, Card Sorting, Information Architecture, Usability testing, Heuristic evaluation, Wireframe, Mockups, Responsive Models, Tool assessment, Validation, Quality analysis, Best Practices and prototyping for Web, Mobile and Desktop applications.I am trained Project Management professional with experience in coordinating and facilitating design and development teams to ensure product usability and drive UX design directions. Hold a good understanding of SDLC, ADDIE & Agile methodologies.Specialization: I hold strong in Usability Evaluation, Good understanding on Ethnography process & human behavior research, Conceptualization, Requirement analysis, User behaviour analysis, User Research, Task Analysis, Heuristic evaluation, Responsive design & Persuasive (PET) design Solutioning with technology trends, Usability Testing & personas. Business presentation, Presales support, RFP, PoC, Service Offerings, Planning, Estimation, Client Interaction, Proposal preparation, Mentoring and Delegation is part of my responsibilities.
3STRENGTHS:Mature leadership with proven experience in seeing bigger picture of the responsibility in advisory role to global clientsUnderstanding business drivers, designing UX metrics against those drivers, Presales support, Service offerings, RFP, PoC, measuring & reporting on results with precautionary actionsExceptional communicator with high business intelligence to accurately map clients direct and indirect needs to provide advisory solutionsDistinguish efforts towards managing project communication around global clients with excellent quality and timeliness.Direct UX strategies & design patterns, so that the environment, culture, team capabilities, tools, processes, expectations, work style & other elements support the strategic goals & brandEqually effective at identifying opportunities, developing focus and ensuring strong client baseExpertise in requirement analysis, user research, persona preparation, paper prototype, , information architecture, user behavior analysis, wireframes and technology researcherResearch - ethnographic studies, contextual inquiries, user observations, industry researchAnalysis - personas and scenario building, user stories, task analysis and optimization, information architecture and taxonomiesCan communicate conceptual ideas, design rationale & specifics of user centered design process to clients need & address gap analysis to achieve user goal & organizational objectivesDesign compelling RIA, rich and scalable solution oriented inventive user interfacesPrepare work estimates, design documents, and project guidelinesProvide high and low level fidelity analysis, code reviews and performance, scalability and benchmark test guidelines.Work with Managers, Stake holders, Clients, Architects, SMEs, developers and QA engineers throughout the product development, testing, Quality maintenance and implementation phases to ensure deliverablesQuick learner & executer in any domain with excellent logical problem-solving skillsAgility methods in resource usage on multiple project implementation on prioritization
4Elements of UxD Usability Engineering Branding “Know your Users is the mantra of any good designer”“If you neglect to build your brand you are neglecting to build business”UX StrategyTask AnalysisUser ProfilingInformation ArchitecturePrototypingUsability TestingLoyaltyFocusChangeInformation ArchitectureUser Interface Design“Convey complex information as clearly as possible”“Design is the communication of an Idea”Technology IntegrationComprehensive approach to smartly use existing frameworks to easy “Business & User”StructuringPortrayingBusiness IntelligenceInformation ManagementCommunicatingSystem IntelligenceExperienceConcept GenerationLayoutProduct IdentityIconsSplash Screens and other UI elements.Style GuideAPI CommunityBYOD & BYOABI in Socialization4
5UX Architect Mobility Solutions Requirement AnalysisBrainstorming sessionDesign StrategiesFocus Group, User Research & AnalysisTask Analysisusability testingInformation Architecture & Style guidesWireframe DesignVisual DesignHTML / CSS developmentDesign implementationRequirement gathering & analytics is a crucial stage for every product innovation in any organization. And in most organizationsUX efforts are involved later to requirement gathering and UX specialist is limited to innovate features in the product as requirementDocumented would be specific to business goals and data mapping with real time user task & needs would be unclear.What Do I Carry I specialize GAP ANALYTICAL SKILLS in Innovating features to real time users with my specialized research & analytical skills.Design Interactive sessions to understand & capture User Behavior with specific to context and mapping it accurately with businessgoals, Technology, trends, real time data and designing best user experience solutions.What is Contextual Innovation?Contextual Innovation is a systematic multidisciplinary process of inquiry into the new frontiers of user system interactions. It allows you to gain practical knowledge about your target markets to develop entirely novel, more useful and effective products and services.Users are the best source of new ideas. Our research methodologies, rooted in cultural anthropology, sociology, and psychology, help us contextually study the "situated" behaviors, goals, intentions and thoughts of the potential users. Unlike traditional market research, which employs staged focus groups and superficial questionnaires as their main data source, we use tools and methodologies that elicit the deepest responses—thereby laying the building blocks of tomorrow's designs.Our methodologies are largely organized in four stages:Research - Our process starts with a deep understanding of users, their characteristics, needs, motivations, overall experience with the world, and their everyday lives.Analysis - The collected data is then analyzed and interpreted to create meaningful and relevant insights, often in the form of frameworks and models, which become the essence of the innovation.Synthesis - In order to make the insights most useful and relevant, we embark on a continuous and iterative process of searching for solutions and ideas, which are novel, useful and sustainable.Implementation - We implement these insights and ideas to create prototypes that can be used for iterative testing throughout your development cycles.How to ProceedStudy the culture, lifestyle, and preferences of a specific market or culture in order to determine the type of products, services, messages or strategy that best fits.Observe and create a competitive analysis of how your products, services, and brands are being used and perceived by your customers.Renew or redefine your product offerings for a new market segment.Research the social and cultural trends that affect your business, positioning, brand, products, and services.Establish a sustainable partnership with your company to streamline your product development process.Define and implement an internal process for innovation.Analyze opportunities for existing markets to make the best of a new technology or capability you have developed or acquired.Our Proprietary Competitive Analysis helps businesses understand their overall brand experience through real customer interaction.Industrial Design CapabilitiesThe industrial design (ID) capabilities compliment the process of contextual innovation. ID helps transform the design insights from contextual innovations into concrete product ideas. The team at HFI has extensive experience in managing complete product design life cycle projects for industries such as automotive, consumer products, electronics, healthcare and electrical equipment. Our expertise includes:Understanding "Product-User-Environment-Task" domain and following a system design approachProduct safety and ergonomic studiesExploration of form based on product functionQuick prototyping for iterative design processDesign optimization based on value engineering techniquesSupport detailed technical designProduct aesthetics and visual communicationDevelopment of functional prototypes for field studies and testingLeadership QualityBusiness Mapping and Design Thinking AbilitiesI look requirements in these aspect Functional Requirements, Technical Requirements, Operational Requirements, Transitional Requirements and how these could be mapped with UX view to define a matrix & strategy for implementation and the key stoppers. And how do I prioritize it in resolution board to keep kicking off ahead.I carry unique ability to facilitate new types of conversations as a fundamental driver of decision making with Agile style . This understanding, and the decision to ensure that teams have the support they needed.
6Brainstorming session Requirement AnalysisBrainstorming sessionDesign StrategiesFocus Group, User Research & AnalysisTask Analysisusability testingInformation Architecture & Style guidesWireframe DesignVisual DesignHTML / CSS developmentDesign implementationBrainstorming with a group of people is a powerful technique to create new ideas, solve problems, clarify business needs, understandUser background and to bring in innovative solutions. Brainstorming places a significant burden on the facilitator to manage the process, people's involvement and sensitivities, and then to manage the follow up actions. Use Brainstorming well and to see excellent results in improving the business goals, performance and user friendly concepts.What Do I Carry There are many ways in capturing data in the session to validate all are on the same page of understanding business requirements andSolution given is innovative and user acceptable. FOCUS Model A Simple, Efficient Problem-Solving Approach Capturing Data plays a vital Role. Communication Strategy, Oriented Decision-Making Model, Multi-Voting Choosing Fairly Between Many Options, Achieving Well Thought-Through Consensus Among Experts are the strategy expertise I bring in my practice.Leadership QualityIn this process leadership role plays a vital role to understand the teams core strengths & abilities and delegate work to the righthands to make sure Business goal and UX need is solutioned with right expertise & model. Bringing in technical, analytical and SMETo one point of contact and facilitate the right context are my strengths.
7UX Architect Mobility Solutions Requirement AnalysisBrainstorming sessionDesign StrategiesUser Research & Analysis, User FlowTask Analysisusability testingInformation Architecture & Style guidesWireframe DesignVisual DesignHTML / CSS developmentDesign implementationDesign strategy is a discipline which helps firms determine what to make and do, why do it and how to innovate contextually, both immediately and over the long term. This process involves the interplay between design and business strategy.While not always required, design strategy often uses social research methods to help ground the results and mitigate the risk of any course of action. The approach has proved useful for companies in a variety of strategic scenarios.What Do I Carry Design is a concept and strategy is matrix to achieve required quantitative and qualitative results. It redefines more of a processchange how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions.Strategic design is about crafting decision-making. This works best when design is integrated into organizational Matrix, creatingnew opportunities for designers with a strategic aptitude. Expanding the practice of design beyond cultural affairs is what I excelwith three core competencies Integration, Visualization & Stewardship to drive the success factor.Leadership QualityDesign strategy is more into individual & management acceptance. How effective is the change and acceptability of the change defines aStrategy. Past many decades change is evident, acceptability is what driven success or failure to individual and organizational level. How smoothly changes can be made and accepted by most, is what the abilities I bring in a strategic design.
8UX Architect Mobility Solutions Requirement AnalysisBrainstorming sessionDesign StrategiesFocus Group, User Research & AnalysisTask Analysisusability testingInformation Architecture & Style guidesWireframe DesignVisual DesignHTML / CSS developmentDesign implementationAnalytics has traditionally been used to inform marketing strategy and tactics, but we now see more usability and user-experience professionals relying on this quantitative-data source to aid in research and design.The biggest issue with analytics is that it can very quickly become a distracting black hole of “interesting” data without any actionable insight.What Do I CarryIn order to make the most of analytics data, As an UX professional I integrate the data where it can add value to qualitative processes instead of distract resources.Leadership QualityResearch and Analytics are my core areas of interest, where I look forward to continue my further PHd research on human psychology andBehavioral science. Working with various domains and user types, I understand users in a better way and as a tech savvy, I bring in more of systematic technology approaches to build system intelligence to understand user behavior and respond to their interest.Client Value Creation - Enabled by Business Analysis' - Business/Technology
9UX Architect Mobility Solutions Requirement AnalysisBrainstorming sessionDesign StrategiesFocus Group, User behavior researchTask Analysisusability testingInformation Architecture & Style guidesWireframe DesignVisual DesignHTML / CSS developmentDesign implementationTask analysis breaks down the constituent elements of a user's work flow, including actions and interactions, system response, and environmental context.What Do I CarryBreaking down functionalities into task and creating flow out of it is not only the task I do, but think beyond those boundaries and try to map multi level interactions to make reusable tasks and innovate on those grounds to add-on value added services into those flows.Leadership QualityUnderstanding competitive products and the complexity in the flows exist and revamp it to easy the work flow and drawing a clearStory line to make the team understand the context of user goals with improved techniques. Defining approaches of various tools havingunique capabilities of user testing methods that showcase better user experience practice.
10UX Architect Mobility Solutions Requirement AnalysisBrainstorming sessionDesign StrategiesFocus Group, User behavior researchTask AnalysisUsability TestingInformation Architecture & Style guidesWireframe DesignVisual DesignHTML / CSS developmentDesign implementationUsability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seenas an irreplaceable usability practice, since it gives direct input on how real users use the system. This is in contrast with usabilityinspection methods where experts use different methods to evaluate a user interface without involving users. Usability testing focuseson measuring a human-made product's capacity to meet its intended purpose. What Do I CarryIn prior to early stage of design & development phase, I bring in various tool expertise that validate Human focus and Technology focusfor testing Usability practice, in data capturing and evaluating methods to understand User view and their behavior with context to thesystem they interact with.Key Questions answered: How can BAs help with designing high value pre-configured solutions for industries?Why will Agile Methods continue to gain traction for client value creation?Why is the role of disruptive technologies like SMAC important in enabling business processes for clients?How are BAs in Accenture driving the innovation agenda and investment in Digital Solutions to create value for clients? Leadership QualityUsability testing is the practice to be looked at higher level of implementation for 100% success factor of a product design experience,Scalability and sustainability with respect to costing, profit making and future business expansion and retaining HAPPY CLIENTS.I add more value in this arena as I do continuous trend analyzation and trend setting with technical understanding to direct success path to the team and presenting quantitative measures to the higher management.
11Pictography of User Experience Application Screen DesignPrototype DesignMobile ApplicationsWebsite/Intranet DesignUsability EngineeringDesign Enhancement
13UX Architect Mobility Solutions Project: Crystal SkiVisual wireframe of Crystal Ski Client: Adventure activity and resort booking company having need for B2C / C2C Solution to service their credible customersScope of workAgent Tablet App to service customer at any locationFacilitate customer request serviceRetail product vendor finder and MPOS Mobile payment facility - C2C solutionHistorical vacation tracking and future vacation wish list capturingApprox. no. of screens: 20Key challengesUnclear requirementsLimited client communication scenarioLimited time period ( entire product design and development turn around was done in 4 days for this POC App). Scrum process was followedRole & ResponsibilityInnovationMPOS offline - online payment SolutionAutomating manual Consumer grievance resolution with digital signature capturing featureCommunication abilities within appTrust building through customer social network integrationResearch competitive productsCustomer need analytics & story boardStrategy and process modelingProduct management and Resource managementPlanning, Estimation, CostingHands on Design solution & ImplementationInnovation in product processComplete Product lifecycle ownership
14UX Architect Mobility Solutions Project: Wonen AegonVisual wireframe of Wonen Aegon Client: Banking application supporting dutch languageScope of workEvaluating existing systemReengineering flow respect to prioritization of taskInnovation in presentation layer of UIApprox. no. of screens: 13Key challengesClumsy screen flowsConfusing multiple navigations in one screenUnfocused priority of navigation structureRole & ResponsibilityInnovationUnique UI element designContext & user focused screensHeuristic Evaluation on Existing appFinding complexities and issuesBrainstorming with SME and TechiesStrategy and process modelingPlanning, CostingHands on Design solution & ImplementationMaking sure client and consumer acceptance is met
15UX Architect Mobility Solutions Project: YatraVisual wireframe of Yatra Client: Travel booking & tracking application of B2C SolutionScope of workMobility solution for existing web appInnovation in consumer interestDesigning tracking systemApprox. no. of screens: 25Key challengesEngineering huge content to smaller screenImplementation of device capable technology for performance issuesIncorporating multiple 3rd party tools for tracking systemRole & ResponsibilityInnovationUnique feature designContext & user focused screensCommunication abilities within appSocial hosting integration with FB and TwitterUser tracking system integration for family trust abilityResearch competitive productsUser need analytics & story boardingResearch on user priority requirementCreating IA, wireframes, style guidesProject PlanningHands on Design solution & ImplementationInnovation in product process
16User interface design for i-phone & Android Project: Bill Payment SystemUser interface design for i-phone & AndroidClient : BankScope of workFund management App to help consumer financial tracking through mobile solutionsKey challengesUI design for multiple OS and form factorComplexity in defining design patterns for IOS and AndroidRole & ResponsibilityInnovationSingle code multi platform support using PhoneGapUxD to support mobile form factors and OSUnderstanding consumer requirementsMapping ios and android design patterns for single appDigging more context based data with iterative client interaction and mapping it with user task16
17Project: Client On Boarding (CoB) Visual design of CoB ( IP- Product ) Client: Any Bank or Organization having need of CoB - B2C SolutionScope of workPlug-in enterprise App for Banking and organizational level to onboard existing customersKey challengesEnterprise level app with single screen navigation & best UX - UI experienceQuick performance driven custom framework design & developmentMultiple dynamic chart creation on run time live dataIntranet chat features with best search featuresComplex dashboard creation to support all search & data presentation with charts on single screenRole & ResponsibilityInnovation3 screens to support complete enterprise level functionalityExpandable & collapsible unique UI frameworkUser preference theme settingsShortcut help support for system expertsUxD Solution scalable to any resolution (Responsive web solution) RWDSupporting Business, development and UI team on UX solutionHtml and jquery developmentComplete Product lifecycle ownership
18Project: IntegrysFunctional prototype of UX solution Client: Solar Power BPO consumer support C2C SolutionScope of workDesigning better user experience with limited feature of sharepoint legacy Data systemShould support Powernet users to find relative data from huge data to support their consumersKey challengesUnderstanding the structure of Powernet App & sharepoint limitationThird party tool support with sharepointTrust building with client to showcase solution designing ability & getting access into their device secured environmentRole & ResponsibilityI had to show my client handling ability to higher management as it was New Client & I was new to companyBuild trust with the client to assure our technical abilitiesWork with junior team who doesn’t understand other technology integration with sharepointUnderstand sharepoint framework and re-engineer UX solution to client and their user acceptance with iterative processCreate wireframes and functional prototype code to support sharepointInnovation3rd party framework integration into sharepointUI & UX design to ease experience
19Project: BCA Web AppFunctional prototype of BCA Client: Global industry and economy research and data support AppScope of workRe-engineering scalable app for existing system with new technology capabilitiesBranding guidelines and UX-UI revampKey challengesDynamic chart creation with live dataHuge data handling on run time and performance issue tacklingDesigning and creating complex UI to easy UX processNew Angular JS Framework key feature exploration and integrationClient handling as BA was key point of contact and she use to bring in her own visual requirements without any UX approachRole & ResponsibilityInnovationIntuitive chart creation with live dataUCD & UxD approachesInnovating new ui element for better UX processFramework trend research and evaluation on suitable framework compatibilityUser research, Usability testing, IA, wireframing, style guide, code evaluation
20Project: SCFSLayout design for Supply Chain Finance System (SCFS) IP- Product Client: Any Bank or Organization with B2B, B2C & C2C Solution Requirement for Business automationScope of work.Key challenges..Role & ResponsibilityInnovationComplete Product lifecycle ownership
21Project: Insurance product Horizontal business process flows for an insurance company Client: An Indian Insurance companyScope of work.Key challengesRole & ResponsibilityInnovation
22Project: Insurance product Layout design for general insurance company Client: An insurance company in IndiaScope of workEnhance look & feel of the user interface that supports branding through re-design. Enhance Usability & ease of use. Improve Information Architecture.Add features that could provide information about the company & it’s services and also engage the users.Make web as a primary sales platformScope of work.Key challengesRole & ResponsibilityInnovation
23Project: Indian Insurance Company Intranet Portal for an Insurance company Client: An Indian Insurance companyAdvantages of proposed designEnhanced branding: Better look & feel, Application header re-designed with Client logo, Global navigation etc.Utilities such as circulars, news, People finder, Hindi word of the day etc. provided for better employee engagement.Navigation structure re-organized.Scope of work.Key challengesRole & ResponsibilityInnovationProposeddesign
24Project: Deutsche Bank DBScope of workTo propose a visual design enhancement for an existing Server Monitoring System and thus improve Branding & Visual impact for better marketability.Key challengesTo utilize screen space efficiently & effectively.Enhance Usability & provide scalability.The design proposed would have to compete with design proposal from the client’s internal design team.Scope of work.Key challengesRole & ResponsibilityInnovation
25Visual wireframe of Mobile Sales Force Automation Client: Bank Project: MSFAVisual wireframe of Mobile Sales Force Automation Client: BankScope of work.Key challengesRole & ResponsibilityInnovationMPOS
26Visual wireframe of Perry Ellis Client: Mobile Retail portal Project: Perry EllisVisual wireframe of Perry Ellis Client: Mobile Retail portalScope of work.Key challengesRole & ResponsibilityInnovationMPOS
27It was pleasure to present My Portfolio to YOU For further discussionReachOr or