Presentation on theme: "…. to market, to market to buy …. Marketing *A continuous communication of products and services to selected audiences. *Very important & critical to."— Presentation transcript:
THE PROMOTION: *Activity related to selling the product. *Gets customers EXCITED! *Special Days to celebrate NSLP & SBP weeks *Potential for increased participation
SCHOOL BREAKFAST WEEK: GREAT PERFORMANCE MENUS AMERICAN IDOL BREAKFAST Clay’s Cheese Toast or Diana’s Cereal Selection Fantasia’s Fruit or Juice Reuben’s Toast w/Kelly’s Jelly LaToya’s Cinnamon Toast Justin’s Milk Selection ON BROADWAY BREAKFAST “ A Chorus Line” Breakfast on a Stick w/ “Sound of Music Syrup” or “Cats” Cereal “Beauty & the Beast” Fruit or Juice “Phantom of the Opera” Toast Selection “Peter Pan” Jelly “Lion King” Milk DANCING AT BREAKFAST Hokey Pokey Pastry or Cha Cha Cereal Conga Line Fruit or Juice Twistin’ Toast or Funky Chicken Cinnamon Twist Electric Slide Jelly Macarena Milk BREAKFAST WITH THE HOLLYWOOD STARS Orlando Bloome Biscuits or Jackie Chan Cereal Harrison Ford Fruit or Juice Toby McGuire Toast w/Halle Berry Jelly or Kirsten Dunst Cinnamon Toast Spiderman Milk
CREATING DEMAND FOR WHAT YOU ARE DOING: “Target Your Market” *Developed by ASFSA *How to design & implement your own marketing plan (MAP) to achieve desired results *Advertise your programs
CREATING DEMAND FOR WHAT YOU ARE DOING: “Best Practice” Awards (USDA) *Recognizes outstanding practices in 8 categories of the NSLP or SBP
CREATING DEMAND FOR WHAT YOU ARE DOING: Merchandising: Creating an atmosphere or condition that draws potential participants *Menu development: be creative *Serving lines: make it look great *Visual displays in the cafeteria *Dress for success *Customer service *Carts/kiosks, cafés
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