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Person-to-Person Mobile Payments money made simple Cliff Canan (CEO) Website:

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Presentation on theme: "Person-to-Person Mobile Payments money made simple Cliff Canan (CEO) Website:"— Presentation transcript:

1 Person-to-Person Mobile Payments money made simple Cliff Canan (CEO) Website:

2  Nooch  Defining the Status Quo  What’s changed? Generation-M  P2P Opportunity : Solving a real problem  Merchant Value-Add: 1-3 years out  Keys for success in P2P Topics

3 Nooch Incorporated – Proprietary and Confidential. No P2P Solution ATMs Inconvenient, High fees ATMs Inconvenient, High fees Payback Bets, dinner tabs, & friend- based debt Payback Bets, dinner tabs, & friend- based debt Cash is Scarce People carry less cash Cash is Scarce People carry less cash The Problem

4 Nobody likes a MOOCH:

5 Status Quo <10% Americans use any of the emerging platforms… yet. …outdated, inefficient, and NOT GOOD ENOUGH Today’s Status Quo:

6 What’s Changed? Generation-M Simple Social Secure Close to free More smartphones sold than PCs in 2011 Social Media Curse of the app store

7 Person-to-Person mobile payments for: college students small groups micro-merchants Native iPhone app – 3 rd generation, simple UI HTML5 mobile web site for any smartphone All functions from app Security: intelligent fraud ID & risk management PCI compliant on SSAE 16 certified private servers All accounting databases Technology Nooch The Solution: Nooch F RONT E ND B ACK E ND

8 How Nooch Works: P2P Transfers Home Screen Select Recipient (Facebook, phone contacts, or ) Enter Amount Confirm PIN

9 Nooch: After Transfer Recipient Notified Instantly Sender’s Reciept All details Easy, big Dispute button Sender’s Activity Sort by type, time, location, amount, etc.

10 Nooch Incorporated – Proprietary and Confidential. Generation-M Among College Students: 84% carry less than $50 89% use ATM at least monthly 73% pay friends/peers regularly

11 $9.7 billion per year donated to charities & non- profits $7.1 billion per year spent on ATM fees $2 billion per year spent on fraternity & club dues $1 billion per year spent on fantasy sports U SE C ASES Generation-M

12 Mobile Services Among the Top 100 Banks Banks are rapidly adopting mobile capabilities, but P2P is not yet a prominent offering outside of the largest institutions. P2P Market Opportunity

13 Electronic P2P is an $80 to $120 Billion market opportunity… P2P Market Opportunity Sources: CashEdge Presentation at NACHA’s Payments 2010 Conference, April 2010; CashEdge Presentation to the FRB, May 2011; USAA interview with Mobile Payments Today, April 2012; Fiserv Presentation at 2012 Card Forum & Expo, May 2012; Wells Fargo Presentation at 2012 Mobile Banking & Commerce Summit Student SpendingAll U.S. Adults - Volume by Use Case (in billions)

14 Nooch offers Banks: early market leadership in the erupting mobile payments space, and a competitive technology edge for tomorrow. Bank Benefits Market ready mobile product Other banks’ customers without acquisition overhead Entry into college market: Gen-M New fee sources Nooch’s Value Add Nooch offers “Generation- M”: a quicker & more convenient way to pay friends anytime, anywhere, right from a smartphone. Consumer Benefits Payments anytime, anywhere Cheaper than ATMs, PayPal Quicker than checks or wire transfer Simplest interface – just a name

15 Nooch Incorporated – Proprietary and Confidential. Business Model: Start with P2P TIME User Acquisition College Ambassadors Viral marketing Inbound/SEO Facebook Person-to- Person (P2P) Flat Fee, paid by sender No other fees Person-to- Group (P2G) Frats, non-profits Events Small merchants (pizza shop, bars) Merchants 2% fee (undercut credit cards) Customer data Acquisition & Loyalty Future Revenue: Ads, Coupons, DATA Large user base Location- based data Micro- targeted ads, coupons High profit potential

16 Partners UD on Campus College Ambassador Program At Media Branding, Graphic Design ACM Advisors Financial Strategy Marketing Evolve IP Server Hosting & Network Security The Seven Soft Server Hosting & Network Security Technical TARGUS Info User Verification & Validation

17 Awards & Recognition Duke Start-up Challenge Winner: Judges’ Choice ($5,000) Vator Splash Top 10 Finalist Recognized by Council for Entrepreneurial Development Baiada Institute Incubator Comp. Winner: Judges’ Choice ($40,000+) Invited to Plug and Play Startup Camp Incubator Silicon Valley KillerStartups.com article Invited to present Plug and Play University Expo Silicon Valley

18 Social Graph Connect with FB, Twitter, LinkedIn, Four Square, Pinterest, and more Merchant Benefits Free advertising & loyalty 21 st century targeting Customer Incentives Discounts for public posts, check-ins Game Mechanics Future Opportunities - Merchants Intelligent Analytics & Metrics Account history with merchant Risk management history Transaction session information Tweet with payment for discount Customer engagement Referral traffic

19 Merchant Features: Geo-Location Location-Based Search: Users presented list of restaurants closest to them Automatically suggest a restaurant to pay when a user opens Nooch inside that restaurant Benefits: Speed/convenience for customers New first-time customers

20 Future Opportunities Micro-Targeted Ads Relevant ads based on spending in real-time Location-based options: Geo-Fencing Micro-Targeted Coupons, Offers

21 Built-In Menu: Restaurants can add their own menu with prices Mimic online shopping carts Updated via web-based portal to make changes instant & easy Restaurant Features: E-Menu Benefits: Efficiency. Servers can focus on serving Experience. More control to customer over their experience Cost. Save on printing, updating menus

22 Paperless Accounting: User-selected items Clear & easy to read User sends order to bar Benefits : Efficiency. Servers can focus on serving Consumer Experience. More control to customer Cost. Save on printing, updating menus Merchant Features: Digital Receipt Other Options: QR Code Bar Code

23 Nooch Incorporated – Proprietary and Confidential. Trust Established players Fragility Infrastructure (tech) Cash in/out Security Reliability Network Chicken and egg effect Barriers to Entry into Mobile Payments

24 NFC?

25 Problems with NFC Adds “new” hardware Money Laundering Suspcious activity Security concerns (real & perceived) Active/Passive Practicality Proximity Not faster Not even close to ubiquitous – value to merchants?? Not a “Mobile Wallet”! What about… license, loyalty cards, job ID, medical insurance card, Business cards NFC. Not For Consumers.

26 Nooch Incorporated – Proprietary and Confidential. P2P Transfer Remittances Virtual Goods Keys for New Models: S OLVE A REAL PROBLEM. Unserved target markets S IMPLICITY. Simple interface, UX – N O N EW H ARDWARE S CALABILITY. Bottom-up, not top-down T RUST. Make security priority #1 P ARTNERSHIPS. Bank/telco/CC, tech, & marketing Keys for New Models: S OLVE A REAL PROBLEM. Unserved target markets S IMPLICITY. Simple interface, UX – N O N EW H ARDWARE S CALABILITY. Bottom-up, not top-down T RUST. Make security priority #1 P ARTNERSHIPS. Bank/telco/CC, tech, & marketing Merchants/Retail Keys to Success

27 Person-to-Person Mobile Payments money made simple Cliff Canan (CEO) Website:


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