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Social Media: It’s more than your Facebook Ellie Klerlein Deputy Director, Digital NCLR.

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Presentation on theme: "Social Media: It’s more than your Facebook Ellie Klerlein Deputy Director, Digital NCLR."— Presentation transcript:

1 Social Media: It’s more than your Facebook Ellie Klerlein Deputy Director, Digital NCLR

2 Social Media – What and Why Web-based and mobile technologies that allow organizations to make communication interactive YouTube, Facebook, LinkedIn, Google+, Twitter, Blogs, Vlogs, IM, Instagram, Text messaging Effective way to amplify your messages Reach people where they are

3 Facebook

4 Facebook - Infographics Good way to disseminate data Public education Visual.ly – online tool for creating infographics

5 Facebook Ads Easy to target geographies and interests Can make your campaign look bigger than it is Keep it within Facebook when possible

6 Facebook

7 Instagram A social network for sharing just photos – can tell stories with pictures Concise and easy for people to check; easy to use with hashtags IFTTT.com (If this than that) has tool to stream photos from Instagram

8 Twitter Tweet: 140-character message Handle: @NCLR, the person (or organization) on Twitter Hashtag: #Keyword, allows those on Twitter to follow a conversation by topic/issue Re-tweet: when you forward someone else’s message Follower: anyone who subscribes to your Twitter feed.

9 Twitter Drives the news cycle Often first place orgs/politicians make statements to respond to news Drive traffic back to blog or website

10 Twitter – grow your following Look for influencers: media, Congress, heads of organizations Live-tweet events Twitter chat Talk about what they want to talk about

11 Twitter Metrics

12 Video Visuals can help get your message across – Background and location – People or animated – Action at end (YouTube action overlay) Get to the point quickly Remember your audience and use stories that will resonate with them Limit statistics and avoid jargon

13 Online Actions – Email program

14 Why Mobile? Not everyone has email/broadband at home Carry our phones with us 18 hours a day Open rates for text messages are nearly 99% Fast delivery Quick translation Apps and social media access over phone Shared short code vs your own

15 Survey Supporters

16 Trivia Public education Test your network’s knowledge Keep your list engaged during down times

17 Calls to Action DREAM Act – Lame duck session 2010 Organize folks for meetings Alternative ways to sign up - Ohio Integrated into online voter registration tool

18 Election Protection Polling place look-up Voting reminders Report problems at the polls on Election Day Hurricane Sandy

19 Breaking News DREAM Act Vote results Immigration bill introduction in the Senate Supreme Court Decisions – SB 1070 – Health Care Reform

20 Couple with Radio, TV, Social Child Tax Credit VOTE/VOTA – Directed to online VR Tool

21 Partnerships with Allies

22 Building a list Website sign-ups Any actions taken Sign ups in person at events Integrate into other channels


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