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#MEPI Social Media Workshop by J.R. Osborn Communication, Culture & Technology Georgetown University

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Presentation on theme: "#MEPI Social Media Workshop by J.R. Osborn Communication, Culture & Technology Georgetown University"— Presentation transcript:

1 #MEPI Social Media Workshop by J.R. Osborn Communication, Culture & Technology Georgetown University

2 Plan for the Day 1.Introductions and Overview 2.Lessons learned from Wael Ghonim's Revolution 2.0 "Kullena Khaled Said” 3.Varieties of social media: benefits and disadvantages 4.Social Media Strategy 5.LUNCH (12:30) 6.WordPress Blog Workshop 7.Building our Blogs 8.Search Engine Optimization

3 Lessons Learned from Wael Ghonim 1.Voice: confrontational vs inclusive, Egyptian colloquial Arabic – "Kullena Khaled Said spoke the language of the internet generation. The tone of the page was always decent and nonconfrontational." -- this carried over into the physical activities 2.Voice: who is behind this message, individual political organization, business? 3.Virtual world represents or parallels the physical world (reporting vs. activation) 4.Importance of Video: did Khaled Said have one? / Importance of photos: see the movement vs nameless posts

4 Lessons Learned from Wael Ghonim 1.Organization/Activation Strategies – changing profile image – organizing physical meet-ups – constant reporting/online activity during the event 2.Organizational steps: – joining – liking/commenting – participating – activating (from a commenter!) 3.Online/Offline Interaction – Plan online, do offline (mirror events), share online

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6 Filter Bubbles? The possibility that “social search” will only provide you with more of what you already like. Education/knowledge/change occurs when we come in contact with something different. Filter Bubbles by Eli TED: bit.ly/Eli_Parser_TED

7 Tweet this: (or Facebook post) I don't understand arabic typography! Still looking at fonts…. These are the best:

8 Tweet this: (or Facebook post) What Arabic #font do you like (and why)? Khatt Foundation for Arabic Typography: Really digging the matchmaking project:

9 Tweet this: (or Facebook post) I don't understand arabic typography! These are the best: --- OR --- What Arabic #font do you like (and why)? Really digging the Khatt Foundation #font matchmaking project:

10 Tweet this: Matchmaking #fonts balance size and weight across Arabic and English. I’m looking for one for visual consistency on my blog. #Typography One of the best recent projects Khatt Network: I chose the #Fresco #FrecoArabic matchmaking #fonts. Check it out: myblog.wordpress.com

11 WordPress Blogs 1.By today you must have: – Bio/About – Vision Statement – 1 Post: Thoughts on Kullena Khalid Said and Social Media – Categories: MEPI Project, Advocacy – your blog address to 2.Post something every day (login) 3.Experiment: add video, photos, add widgets

12 Social Media Strategy 1.Create a presence – audience? theme? voice? FOCUS!!! 2.Implementation – Regularity. Integration. Engagement. 3.Reciprocity – Shout Outs. Humility. Sharing. Participation. 4.Monitor and Momentum (M&M)

13 SEO (Search Engine Optimization)

14 The Paris Hilton Problem

15 Problem: The Web is not Flat Solution: PageRank™

16 PageRank™ From GOOGLE: PageRank™ reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages deemed important receive a higher PageRank™ and are more likely to appear at the top of the search results. PageRank™ also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value.

17 Page rank

18 1.Promotion ( signature, business cards, papers, etc.) 2.Share links on other platforms and target “sharers” 3.Participate in relevant communities 1.Cross Reference (your posts and others) 2.Use Keywords: Google Adwords 3.Blog Registries 1.Study your analytics (Google Analytics, Wordpress Stats) 2.Go Offline: attend and host events 3.Consistency: keep writing! Increasing Blog Traffic


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