Presentation on theme: "Extension and Social Media Nov. 6 & 8, 2012. Today’s Agenda CSU accounts & Social Media Policy 5 ways social media can work for you Facebook tips Twitter."— Presentation transcript:
Extension and Social Media Nov. 6 & 8, 2012
Today’s Agenda CSU accounts & Social Media Policy 5 ways social media can work for you Facebook tips Twitter 101 Managing the conversation
Social media is a two-way communication tool where authenticity, real-time interaction is valued and expected Multiple social media platforms allow your to tailor your content to best engage and interact with segmented audiences Emerged phenomenon that continues to develop What is Social Media?
Extension and Social Media CSU is connected to communities across the state in meaningful and important ways, serving as an engine of innovation and economic growth Social media is a time-efficient way to connect with constituents with research-backed information Find out what issues are on the minds of your constituents; start a conversation and offer answers and proposed solutions
CSU on Facebook
CSU on Twitter
CSU on Google+
CSU on YouTube
CSU on Flickr
CSU on LinkedIn
CSU on Pinterest
CSU on Instagram
CSU on Foursquare
CSU Social Media Website www.socialmedia.colostate.edu Social media policy/application Best practices Tips for profile images Directory Social media resources
5 Ways Social Media Can Work for You
1. Determine why your department/unit is using social media What is your goal? Who is your audience? What are your messages?
2. Keep it short Do your best to limit Facebook posts to 1-2 lines “Clunky” posts may be read over in news feeds Would it work on Twitter?
3. Share your story through photos and images Illustrate the brand Photos draw 50% more “likes” Easy to share, re-tweet, etc.
4. Use videos Doesn’t have to be professional quality Use your cell phone or flip cam CSU’s Dancing Band Man – http://youtu.be/XctNXbxp-js http://youtu.be/XctNXbxp-js Move-in Season – http://youtu.be/tqB6nioa4PE http://youtu.be/tqB6nioa4PE
5. Tell your fans what you want them to do Call to action – Watch this video – LIKE this post – Share a memory/story – Ask questions – Ask fans to RT (re-tweet) your tweets
Tips for Facebook Pages
The Art of the Post
What makes a post effective? Capture attention through an image or video Use links, but cut the clutter Keep it short and sweet Use tools such as tagging Pin important posts Be a good “friend”
Capture Attention Post with an image is 82% more likely to be clicked than text- only post Use a variety of strategies to keep content interesting (photos, videos, questions, solicits for likes) Morning posts have the ability to go viral on the Newsfeed throughout the day
Use Links; Cut the Clutter Facebook will generate a blurb and thumbnail once you post a link; delete the URL to cut the clutter in your status update
Edit the Link Fields Edit the “title” and “description” fields to enhance your message
Keep it Short and Sweet Updates between 100 and 250 characters — one or two lines of text — get 60% more Likes, comments, and shares than ones that are more than 250 characters
Use Tools Such as Tagging Use the @ in your status update to tag fans or other pages
Be a Good “Friend” Acting as your page, LIKE and comment on other pages
Pin or Feature Important Posts Pinned posts remain in the upper portion of your timeline for up to 7 days Featured posts span across the entire width of your timeline
Leverage Cover Image Your cover image is front and center on your Facebook page, so make it count! It’s the first thing when people come to your page so leverage its position accordingly
Size Your Image Correctly Your cover image must be at least 720 pixels wide and can be sized exactly at 851 pixels wide by 315 pixels tall for a precise fit. The image file should be less than 100kb.
What exactly is this Twitter thing? How to Tweet Glossary Anatomy of a Tweet Tips
About Twitter Real-time online information network created in 2006 All in 140 characters or less 340 million tweets daily Instant feedback; relationship building; share photo/video
How to Tweet 1.Create an account at Twitter.com 2.Type your message, hit send Yes, this is obvious, but it really is easy Begin to follow other accounts Attract other followers to you Write a bio, use a good photo (no egg!) Pick a good username that relates to who you are/what your represent. AKA @ColoradoStateU
How to Tweet tips Secure your org’s name Twitter usernames (handles) should avoid names, weird abbreviations, underscores, and be easy to remember Your bio must be interesting! Get Twitter on your mobile device
Glossary Tweet is a 140-character or less message Retweet is a re-posting of someone else's Tweet Favorite is when users like a Tweet @ sign is used to call out usernames in Tweets, like this: Hello @ColoradoStateU! @reply is when you click the Reply button on a Tweet Mention is when you include (tag) another user in your Tweet by including the @ sign followed directly by their username
Follow is when you subscribe to another user’s Tweets Followers are other Twitter users that follow you Hashtags: The # symbol is used to mark keywords or topics in a Tweet Direct Message (DM) are Private Tweets between sender and recipient Glossary
Straight from Twitter Tip: One great way to find more interesting accounts is see who those you know or admire are following. Tip: If you're a new user, others are more likely to find your messages if they are Retweets or @replies. Tip: The best way to gain followers on Twitter is to regularly engage and contribute in a meaningful way.
This all seems confusing; that’s OK You never will be able to read each Tweet out there Use third-party applications like TweetDeck or HootSuite to help organize incoming Tweets Keep an eye on your mentions, direct messages
Resources URL shortener for Colorado State http://s.colostate.edu/login.aspx http://s.colostate.edu/login.aspx Twitter Help Center http://support.twitter.com/
Managing the Conversation
Social media is a two-way street You want to reach your people and (hopefully) your people want to be reached by you People want to interact, ask questions Other people see you are responsive Not answering or not responding is ignoring (even if you didn’t mean it) People use SM to find out more about you, so help them find that information
Dealing with the Negative Tough questions are bound to be asked Bad experiences leads to venting See if you can make it right, if possible Let them know you are sorry they felt they had a bad experience, if you are indeed sorry Answer the questions Allow your followers to defend you
What Helps? Try to defuse a negative conversation: Providing accurate information Addressing issues in a timely manner Kill ‘em with kindness/Take the high road Provide additional resources (links to other web pages, videos, etc. that verify your message) Don’t get into an argument for the world to see
When to Punt (Delete, Ignore, Untag) Blatantly abusive posts, bad language Slanderous posts (don’t let slander trespass) Overwhelming response to uncontrollable event, such as: Snow Days: We can get 100s of posts on days it snows and CSU doesn’t close We can’t control the weather (Sorry it snowed, but you knew that it snows in Colorado!) We DO respond to emails/calls about weather (non)closures.