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Discussion points: Identifying your assets Discussion points: Identifying your assets Pre-launch checklist.

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Presentation on theme: "Discussion points: Identifying your assets Discussion points: Identifying your assets Pre-launch checklist."— Presentation transcript:

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4 Discussion points:

5 Identifying your assets

6 Discussion points: Identifying your assets Pre-launch checklist

7 Discussion points: Identifying your assets Pre-launch checklist Managing your campaign

8 Identifying your assets Who’s interested in your film?

9 Identifying your assets Who’s interested in your film? – Photojournalists – professional and amateur – Friends – Media professionals – Relevant organizations: Trade groups, universities

10 Our assets

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15 — Friends — Professional colleagues — Trade groups — Alumni associations — Vast network of personal contacts including documentary filmmakers and agents

16 Our assets — — Fans — Celebrity friends & contacts — Foundation contacts

17 Our assets — A Hollywood audience — Influential members of the Greek American community

18 Our assets — Endorsement — In-kind donations — Access to 2,000+ employees

19 Chris FriendsContacts Professional orgs Etc. JLC FansFriendsContacts GAF Exposure Getty PrestigeEmployeesEndorsement

20 TIP It’s important to leverage your assets BEFORE you launch your Kickstarter campaign. Show them the trailer, discuss your project, get them on board BEFORE you launch. You don’t want to be explaining your project to your key assets while also managing its fundraising.

21 Essential tools: FB

22 Essential tools: Twitter

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24 Essential tools: Instagram

25 Essential tools: Website

26 Essential tools: KS page

27 Prelaunch check list

28 Prime the pump with small announcements, teaser posts, launch website.

29 Prelaunch check list Prime the pump with small announcements, teaser posts, launch website. Schedule updates and new content.

30 Prelaunch check list Prime the pump with small announcements, teaser posts, launch website. Schedule updates and new content. Decide on the length of your campaign.

31 Prelaunch check list Prime the pump with small announcements, teaser posts, launch website. Schedule updates and new content. Decide on the length of your campaign. Coordinate your “ringers.”

32 Prelaunch check list Prime the pump with small announcements, teaser posts, launch website. Schedule updates and new content. Decide on the length of your campaign. Coordinate your “ringers.” Clear your schedule.

33 Updates Our campaign had 15 updates, or an average of one every other day. – Video updates from our supporters; – News and blog-like items; – Behind the scenes; – Stretch goal announcements; – Many, many thanks.

34 Managing your campaign

35 Three-phase approach Week One — fast ramp up Middle Weeks — slow-down Week Four — blitzkrieg

36 Funding progress

37 Three-phase approach Week One, fast ramp up – $0 - $44,000 Middle weeks slow-down – $44,000 - $60,000 Week Four blitzkrieg – $60,000 - $89,000

38 Three-phase approach Week One, fast ramp up – Seed the campaign with cash from ringers first. – Splashy announcement on all platforms: Facebook, Twitter, Instagram. – Repost on personal sites and to specialized Facebook groups, i.e. the Vulture Club. – Retweet and targeted tweets.

39 Twitter tips Keep your Twitter handle as short as possible to accommodate retweets. Search regularly for mentions of you or your project using #hashtags (but remember, not everyone remembers the hashtag). Retweet what others tweet about you.

40 Referrers

41 Three-phase approach Middle weeks slow-down – Most projects cool off after their first week. – Use this time to make individual, private appeals over . – Use your updates to keep content fresh. – Post about any news relevant to your project. – Especially post if you have any blogs or news articles written about your project. – Laying low is OK … you don’t want to burn people out.

42 Three-phase approach Week Four blitzkrieg – Prepare your ringers to push you over the top, if needed. – Ramp up posting on all fronts. – Prepare clutch updates and final appeals. – Add contact and URL information to the main KS page before time runs out; you can’t edit the site once the campaign is over. – Add information about continuing to donate to the film’s website (along with a link) in a final update.

43 Pro tips Prepare stretch goals in advance in case you hit your goal early. Prepare videos or other intensive updates well in advance of your launch. Keep your posts on message. Prepare for the unexpected. Get a lot of rest and, again, try to find a partner.

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45 Greg Campbell


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