25% of all page views in the United States are Facebook 800 million users worldwide More than 50% of active Facebook users log in every day Site integration – social plugins (Like Button, Connect) are ubiquitous Facebook Has Conquered the Internet
“It looks strange” “It sounds strange” “I don’t want to get in trouble” “I think it’s a fad” Why You Are Afraid of Twitter LOL RT @FooteSteppes Why r #rwnj’s RTing @aflcio? #fail #wiunion Chk this out RT @blucheddar What #tcot doesn’t want you 2 know http://bit.ly/rty765 TweetsRetweetTweetingHashtagBitlyKloutTweetDeckBac ktweetsHootSuiteLivetweeting TweetupHootSuiteHootlet
A real time social search engine A way to directly connect with customers, supporters, members, etc. A great way to amplify content Forever Lots of fun Facebook A communications plan A new media or online plan An excuse to be sloppy about spelling, grammar, or tone A replacement for high quality, compelling content
All text has to be 140 characters or less 140 – (RT + @yourname) Shortened URL (bit.ly, j.mp, is.gd) Hashtag (#wiunion) Mentions (@workingamerica) Retweets (RT @workingamerica) “I’m having a great slice of pizza!” vs. “Just got a great slice of #pizza from @Petesapizza http://bitly/gyhjkl #dc”http://bitly/gyhjkl Anatomy of a Tweet
Makes tweets searchable. Organizes Twitter into digestable, useful bits of information. The “#” symbol turns a word into a link to all tweets with that tag. Tells people what you are talking about (ie: “I can’t believe this is happening” vs. “I can’t believe this is happening #sb5”) “Acting” vs. “#Acting” Hashtags are what allow Twitter to become an enormous, real time search engine When a bunch of people use the same hashtag, you can have a real-time conversation about an event. Ex: #sxsw, #ows, #wiunion, #1u, #glee What’s a #Hashtag
Don’t say anything you don’t want the entire Internet to see forever. “”
TweetDeck (Desktop) HootSuite (Web)Bit.ly Great for tracking keywords. Can be set up to alert you every time a term is used. Tweet from multiple accounts. Integrates both Facebook and Twitter. Post from multiple accounts. Best for multiple team members Timed Tweets Shortens links Shows link sources Great Browser Extensions “Trending Bits” Tools!
TweetDeck is my personal favorite Twitter tool. TweetDeck amplifies Twitter’s value as an ENORMOUS, REAL-TIME, SOCIAL SEARCH ENGINE. You can manage multiple accounts, schedule posts for later, track keywords, set up alerts, and track keywords and sentiment in real time. Tweetdeck is available as a Desktop application (Mac and PC), mobile app, or a Chrome App. TweetDeck