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Getting Social The History of Social Media “Man is by nature a social animal;” -Aristotle O Lisa Higgins & Brent Mannarino.

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Presentation on theme: "Getting Social The History of Social Media “Man is by nature a social animal;” -Aristotle O Lisa Higgins & Brent Mannarino."— Presentation transcript:

1 Getting Social The History of Social Media “Man is by nature a social animal;” -Aristotle O Lisa Higgins & Brent Mannarino

2 Overview O The history of social media coincides with the history of the internet. O Social media has had a profound impact on the way we communicate (news, politics, business, & personal). O Twitter and Facebook have deep-rooted origins without which they would not exist.

3 O Developed in 1979 by two Duke graduate students, Tom Truscott & Jim Ellis O Integral in development of the internet O Hybrid between email and web forums. O Still around today with approximately 100,000 posts per day O Started the Bulletin Board System (BBS) O First electronic discussion network for posting social & science topics


5 Internet Relay Chat (1988) O Internet Relay Chat (IRC) was created by Jarkko Oikarinen at the University of Oulu, Finland. O A real time discussion system used initially for group discussion but also allowed private person-to-person communications. O Chat room style layout called channels. O Still used today, is free from advertising and spam.

6 Internet Relay Chat (1988)

7 First Personal Blog (1994) O Created by Justin Hall in 1994, titled Justin’s Notes from the Underground O Composed of more than 4,800 pages from nearly 10 years of writing O Introduced a new form of personal expression that could reach a large number of people.

8 O Started in 1995 by Randy Conrads O Social service to connect former classmates. O Free membership with option for “Gold” upgraded membership. O Originally lacked any direct contact features, only gave users access to email addresses of members.


10 O Developed in 1996 by four Israelis who formed the company Mirabilis O Real time direct peer-to-peer communication over the internet O Many of the core features of ICQ are used by most instant messaging services today O Bought by AOL in 1998 for $400 million.


12 AOL Instant Messenger Created by America Online in 1997 Instant messaging and presence computer program Allowed users to keep in touch with many people through text and multimedia chat  still in use today, are able to communicate through video Chatrooms Turning point for social networking, first to introduce instant messaging

13 AIM

14 Blogger Created by a company called Pyra Labs in 1999, but was later bought by google Blog publishing service An easy way to share your thoughts with the world Created to make blogging as simple and effective as possible Still used frequently today and in many different languages

15 Blogger

16 MeetUp Created by Matt Meeker, Peter Kamali, and Scott Heiferman in 2001 Facilitates offline group meetings in various locations around the world Brings users together that have common interests

17 MeetUp

18 StumbleUpon Created by Garrett Camp, Geoff Smith, Justin LaFrance, and Eric Boyd in 2001 A “discovery engine” that helps users find the best of the web according to their interests and preferences Allows users to find content that they normally wouldn’t even search for Very popular today, one of the most traffic generating social medias

19 StumbleUpon

20 Friendster Founded in California by Jonathon Abrams in 2002 One of the first social networking sites to boom Based on a circle of friends and techniques used to socialize with those friends virtually Connects like-minded people in order to share information and network Site is struggling because of competition

21 Friendster

22 O Founded in August 2003 by Chris DeWolfe, Brad Greenspan, Tom Anderson and Josh Berman. O Allowed users to optimize their profile using HTML (pro or con?). O Included options to add music, photos, and videos to profile page. O After a peak of more than 100 million users, it’s currently struggling to survive.

23 O Myspace still used as a marketing tool by amateur musicians. O Don’t forget about your first myspace friend and co-founder, Tom Anderson, who has a current net worth of over $60 million.

24 WordPress Founded by Mike Little and Matt Mullenweg in 2003 Free, open-source content management system  Open source: Site that allows users to contribute to its design and content Hundreds of people working on the site Able to download and install a software script Most popular blogging system on the internet Allows anyone to create a free and simple site or blog with little to no web development knowledge.

25 WordPress

26 O Created in 2004 by Mark Zuckerberg as a Harvard undergrad with funding from Eduardo Saverin O Originated from “Facemash” (2003) developed by Mark Zuckerberg as Harvard’s “Hot or Not” site. O February 2004 available to Harvard students O March 2004 available to Columbia, Yale & Stanford O December 2004 theFacebook (changed to Facebook in summer 2005) reaches 1 million members.

27 O Currently there are over 1 billion active user accounts. O May 18, 2012 Facebook IPO available, currently down 31% O Employs approximately 4,000 people. O People upload over 250 million photos each day.


29 Flickr Created by Ludicorp in 2004, but later adopted by Yahoo! Photo sharing website Online community platform Widely used by bloggers as a photo repository

30 Flickr

31 YouTube Founded by Chad Hurley, Steve Chen, and Jawed Karim in 2005 Allows users to upload and share videos Displays a wide variety of user-generated videos

32 YouTube

33 O Developed in 2006 by Jack Dorsey and Evan Williams as a means to send text on their cellphones. O The name Twitter was inspired by the name Flickr. O The dictionary definition of twitter is "a short burst of inconsequential information.“ O A tweet has a maximum length of 140 characters (SMS limits + username) O Powerful tool in distribution of news, political communication, and business communication.

34 O Obama’s “Four more years” photo was the most retweeted tweet ever, bumping out Justin Bieber. O Barack Obama has over 23 million followers, Lady Gaga has over 31 million. O Used in the Egypt crisis last year to relay information about the revolution.


36 Pinterest Created by Ben Silberman, Paul Sciarra, and Evan Sharp in 2012 Social scrapbooking site Users are able to create and manage image collections that include things like events and hobbies Similar to bookmarking systems

37 Pinterest

38 For more info: O O O O ry-of-social-media_b30226 ry-of-social-media_b30226 O O

39 For more info: O O curious-history-of-meetupcom/ curious-history-of-meetupcom/ O stumbleupon-the-history-and-timeline/ stumbleupon-the-history-and-timeline/ O history-of-friendster/ history-of-friendster/ O O youtube-1482289.html youtube-1482289.html O

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