Throw In. Antonio Valencia (Man Utd). Pass [square] [from x/y to x/y]. Darren Fletcher (Man Utd) to Anderson (Man Utd) Pass [through ball] [forward] [key pass] [from x/y to x/y] Anderson (Man Utd) to Dimitar Berbatov (Man Utd) Good skill. Take-on [successful]. Dimitar Berbatov (Man Utd) Tackle [unsuccessful]. James Collins (West Ham) Pass [square] [from x/y to x/y]. Assist. Dimitar Berbatov (Man Utd) to Cristiano Ronaldo (Man Utd) Goal [right footed] [shot] [sliding] [3 yards] [into:bottom right of goal] Cristiano Ronaldo (Man Utd) Shirt number of scorer. 7 Latest score (2-0) Minute of goal (54 th minute) Over 2,000 actions in every football game in every top league in Europe. Also Rugby Union, Rugby League and Cricket.
Who buys this stuff? Bookmakers Broadcasters Brands and sponsors Print, online and mobile publishers Professional clubs
Our content works beautifully in the format – quirky, regular, highly shareable A lot of the influencers in our target market use it heavily – and it allows us to chat with them. A lot. With their permission We can talk directly to fans, and build our brand in the mind of the end users It’s cheap
opta Buyers and influencers Fans (customers of our customers) Wow, Opta content is great. Wow, our customers think Opta content adds real value
Mark Bright (BBC Sport Presenter) @ optajoe can you confirm that Wigan have not won in London for 17 apps? @markbrighty That is correct. Wigan are without a win in their last 17 league trips to London. Homely.
4) we are selective with who and why we ReTweet
@OptaJean: Name the 7 players who have scored in a final for Arsenal under Arsene Wenger. Quiz. @OptaJoe: Name the player who has scored the most braces in the Premier League without ever having scored a hat-trick. Quiz.
Over 500 requests in the hour Managed to answer 67 @OptaJoe: 2pm. The next 60 minutes is REQUEST HOUR. We will answer as many questions from our followers as possible, so tweet your pleasure. Slave.
1 - Tweet what you promise: Consistency is key Meet the expectations I have when I click “follow” Segment by type of interest I’ll forgive the occasional tweet about what you had for breakfast (if I expected it)
2 – Be human Answer questions Listen to what people are saying and stick your nose in Encourage staff to use personal accounts to come in “via the side door”
3 – Be regular Try not to let people forget that they are following you But, conversely, don’t tweet for the sake of it
4 – Reflected glory can be nice Selective re-tweeting can help align your brand with others as you see fit Or, sssh, take (a bit of) credit for other people’s content If you don’t have your own content, you can be a helpful digital signpost (people like helpful people)
4 – Share. Don’t Sell. Twitter will never be a direct response sales tool for us: If it isn’t for you – don’t force it, it can still be useful For us, it contributes at each stage of the buying process
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