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PROPOSAL 1 GETTING TO YES. Proposal 1 Ground Zero 39.2% public support 39.2% yes 17.0% no 43.0% undecided April 14, 2014 ±4%

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Presentation on theme: "PROPOSAL 1 GETTING TO YES. Proposal 1 Ground Zero 39.2% public support 39.2% yes 17.0% no 43.0% undecided April 14, 2014 ±4%"— Presentation transcript:

1 PROPOSAL 1 GETTING TO YES

2 Proposal 1 Ground Zero 39.2% public support 39.2% yes 17.0% no 43.0% undecided April 14, 2014 ±4%

3 February 27 th – August 1 st 20 statewide news events – 9 held in West Michigan Proposal 1: Earned Media HME Incorporated – Wyoming

4 Grand Rapids Mayor George Heartwell and Wyoming Mayor Jack Poll, HME Incorporated Battle Creek Police Chief Jim Blocker and Calhoun County Sheriff Matt Saxton John Weiss, Grand Valley Metropolitan Council West Michigan News Events

5 Newspaper Editorial Boards: 16 completed Endorsed by Grand Rapids Press (MLive) Editorial Boards

6 Grassroots Speakers Bureau – 68 events Letters to the Editor – 318 Coalition: 2,138,738

7 Digital (Owned) Media Digital (Owned) Media Facebook – 222 total posts by campaign – 4,734 likes on campaign Facebook page Twitter – 511 followers – 494 tweets sent by campaign – 62,200 tweet impressions over final 28 days – 27 blasts sent during campaign Website – 98 pages published on campaign website – 103,534 pages viewed on campaign website – 52,323 unique sessions on campaign website

8 Direct Mail

9 Proposal 1: Paid Media July 5 th – August 5 th Radio Advertisements Television Advertisements "Machine” "Made” "Fifteen” "Facts” "Hurts" Direct Mail

10 YES! Statewide Votes: 1,246,229 CountyYES Allegan77% Barry73% Kent78% Muskegon73% Ottawa80% YES: 69% NO: 31%

11 Thank you, Grand Valley Metro Council


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