Time for change How are customers using the databases? What do they do next after running a search? What exactly are they searching for? Who is using the databases? What could we do to make their lives easier?
The answer Database users don’t always know exactly what they are looking for
The philosophy “Finding what you need in the database is our problem, not yours” “The user interface needs to make sure that it allows you to make spelling mistakes and typos and maybe not have your question fully formed, and yet you can still, with its assistance, find an answer” Head, Project Safety and Evaluation, Academic Institute, Canada (April 2014)
Not all queries are like this “ Which drugs are in phase II development for obesity in the USA, using peptide stimulants as the mechanism of action?” (there is only one– GSK 2890457, if you wish to know!)
Some are more like this “ What’s new in obesity treatment” “Who else is doing stuff with peptide stimulants right now?”
Where to start? Should I be looking in the pipeline database or the trial database? Is it really search I need, or should I look in the What’s New or Company Pipeline sections ?? If I search just by obesity, how many results will I get? I definitely don’t want Microsomal triglyceride transfer protein inhibitors – how do I exclude them (or even spell them)?!
The browser- and searcher-friendly platform Heaven for those who like to browse! Heaven for those who like to search
The browser- and searcher-friendly platform Easily and dynamically refine your search as much as you wish, using intuitive search facets Results can be found across all (relevant) data sets using one simple search
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