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20 basic tips to improve the use of twitter M.A. Jesús Campos Cortés CPIM, CIRM, C.P.M, PMP, CQIA, CEI, CSCP, CPSM, CPF, PLS, CS&OP, Prince2.

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Presentation on theme: "20 basic tips to improve the use of twitter M.A. Jesús Campos Cortés CPIM, CIRM, C.P.M, PMP, CQIA, CEI, CSCP, CPSM, CPF, PLS, CS&OP, Prince2."— Presentation transcript:

1 20 basic tips to improve the use of twitter M.A. Jesús Campos Cortés CPIM, CIRM, C.P.M, PMP, CQIA, CEI, CSCP, CPSM, CPF, PLS, CS&OP, Prince2

2 Is an online social networking service that enables users to send and read short 140-character messages called "tweets". As of December 2014, Twitter has more than 284 million active users

3 Experiences? What chapters are using twitter? Do you have some relevant results? Do you have something to share?

4

5 Improvement Cycle Prepare 1. Purpose, 2. Brand 3. Strategy, 4. Learn 5. Picture, 6. #hashtags 7. Twitter ID, 8. Network 9. Follow-first rule, 10. Offer-follower Communicate 11. Create, 12. Summarize 13. Headlines, 14, Resend 15. Alternate time, 16. Bridge 17. Retweet, 18. Leverage Evaluate 19. Where you stand 20. New business?

6 1. Decide your purpose. Why are you using Twitter? To build Apics brand or generate leads To share ideas and articles and to see what others are writing about Defining your purpose will help you decide who to follow and what kind of information to share

7 2. Define your brand. How you want the Twitter world to view you? Do you want to specialize in one subject to attract a targeted audience? Or do you want to be more general, tweeting about numerous topics? Do you want your tweets to be funny and casual or very professional? Is your goal to be a thought leader or celebrity? This will give you direction on who to follow and what to tweet.

8 3. Determine your strategy. Influencer or listener? If your goal is to influence, promote or sell, your strategy should be communication based. To attract attention, you are going to need to tweet, direct message, engage with other users and focus on getting information out in the Twitter world If you are using Twitter to keep up on news, learn, provide customer service or perform market analysis, your strategy should be to listen. You are going to want to decide who will provide the content you’re interested in and follow them

9 4. Learn how to use Twitter To really learn how to utilize Twitter, you’re going to need to get your hands a little dirty and roll up your sleeves Learn Twitter terminology. When you post something, it’s a tweet. When you repost something from another user, it’s a retweet or RT. Trending topics, or TT, are topics discussed by many users at a given time. You can Favorite a tweet by clicking on the star. That is a great way to recognize someone for sharing your content. Explore. See who is on Twitter and what people are tweeting.

10 5. Take a good picture Use a logo of your chapter. This image will show up on your profile page and next to any comment you make on Twitter You want people to recognize you If you are using a logo, try not to make it too wordy, or it will not be readable at the small image size

11 6. Research and identify your #hashtags Hashtags are a tool to make words more searchable. To create a hashtag, place # before a word Use a maximum of two hashtags per tweet. Twitter Toolbar: You can search terms, keywords and people by entering them into the toolbar at the top of the page on Twitter. For example, if you wanted to see tweets related to the Inside Sales Virtual Summit, enter #SalesSummit into the search bar, and all tweets tagged #SalesSummit will show up

12 7. Publish your Twitter ID in your other media Post your chapter Twitter ID (@apicsxxx) in your email signature, at the bottom of articles, on your events invitation, etc. This lets people know you are on Twitter and helps them find you. A great way to grow your following is to start with people you know and connect with them in various ways

13 8. Build your network The best way to build your network is to target your content specifically to those who would be interested in following you and make it really interesting and valuable Insightpool or Tweetpi are perfect tools for this. Two other useful tools are Twitonomy, which provides analytics, and Twtrland, which offers up social intelligence

14 9. The follow-first rule I follow you then (hopefully) you follow me. This is by far the most common way to get followers Twitter puts limits on how many users you can follow. Here are the guidelines: “Every account can follow 2,000 users total. Once you’ve followed 2,000 users, there are limits to the number of additional users you can follow

15 Follow the masters Following a few of the masters of Twitter and Social Networking give you an understanding of how to tweet better, posts to RT, and inspiration for tweets of your own. Below are the top ten Twitters we recommend following. @GuyKawasaki @Scobleizer @jeffbullas @briansolis @tonyrobbins @kevinrose @timoreilly @donttrythis @zappos @brainpicker @GuyKawasaki @Scobleizer @jeffbullas @briansolis @tonyrobbins @kevinrose @timoreilly @donttrythis @zappos @brainpicker

16 10. The offer-follower rule You follow me, I give you something: information, ebook, etc. Make sure to give away something that your target audience will value. Make it easy for people to claim their reward

17 Start communicating. 11. Create and tweet great original content that fits your purpose Create content that is informative and entertaining. Write about industry news, especially if you’re in a position to break the news Stay on top of trends and provide commentary that adds context. If somebody releases groundbreaking research in your industry, write about this research. But don’t just regurgitate it. Use your own expertise to explain why this research is important. Show others in your industry how they can apply it to their work Use a combination of short-form content, like tweets, and long-form content, like blog posts, to establish your brand as a thought leader

18 Create useful and interesting tweets Try to make all your tweets informative, useful, or funny. Do not post mundane posts, e.g. eating a bowl of cereal. Do not whine or complain. Most people unfollow anyone who constantly whines or complains. Try to make your valuable tweets during the times people will most likely see them. Keep some space available in your tweet in case someone retweets your post.

19 12. Summarize and curate great content that fits your purpose Share facts, insights and statistics in 140 characters or less. Try to keep your tweets to about 100 characters to leave room for links and hashtags and to increase the likelihood that somebody will retweet your content. Use your Twitter lists to curate relevant content. Set up keyword searches to track content by keywords.

20 13. Spend your time on really great headlines with keywords Your headlines have the greatest impact on how many people share and read your content Here are some proven headline formulas: Lists: Headlines with numbers in them consistently perform well. Example: 7 Undeniable Reasons People LOVE List Posts How to: “How to” titles promise a benefit to your readers. Example: How to Use Sales Data to Increase Sales Productivity Target a Shark: Refer to a shark, which can be an important company or person in your industry. Example: What Steve Jobs Can Teach You About Startup Success Include Keywords: If you want to be known for S&OP, make sure to include that keyword phrase in your headlines. Example: 6 Insanely Useful S&OP Secrets

21 14. Keep tweeting. Resend tweets with different angles Some social media experts (Guy Kawasaki for example) recommend that you send the same tweet four times to cover all four U.S. time zones. If you want to mix things up, here are some different angles you can take: Use statistics to show significance: 90% of your sales come from 10% of your list Address tweets to the individual by including the word “you”: Why You Should Focus on 10% of Your Prospect List

22 15. Alternate tweets by time of day and day of week Social media scientist Dan Zarrella says that the best time to tweet if you want to be retweeted is on Friday at 4 p.m. EST. That’s based on aggregate data he has analyzed for millions of retweets. The engagement levels on your Twitter account may vary based on your industry and other factors

23 16. Bridge Twitter with other media Create a dynamic experience for your Twitter audience by including different types of media, such as images and videos. Here are some tools you can use: Twitpic: Go to Twitpic.com, create an account, upload photos and easily share them on Twitter.Twitpic.com Yfrog: Yfrog is another popular photo-sharing service.Yfrog YouTube videos: Simply paste a YouTube video URL into a tweet. Your followers will be able to view the video right in their Twitter stream by clicking on the “View Media” link that appears in your tweet.YouTube AudioBoo: Use AudioBoo to share audio files. Once you have an account, sharing an AudioBoo link is super intuitive. AudioBoo Twitter is a very passive media, but great to build awareness and start conversations.

24 17. Retweet great content When you see something worth sharing in your stream, retweet it. This means that you are sharing somebody else’s Twitter content with your own followers. Retweeting somebody else’s content accomplishes two things: It helps you make friends with other influencers on Twitter It shows your followers that you’re an active member of your online community

25 18. Leverage your tweets in Facebook, LinkedIn and blogs Share your Twitter content with your audience on other networks by re-posting your tweets on Facebook and LinkedIn, when appropriate. You also can embed a tweet into your blog or website

26 See if it’s working 19. Check where you stand on social media tools Your influence on social media matters. The higher your score is, the more influential and relevant you are to others in the social media realm. One of the most popular tools is Klout. Quickly set up an account on Klout to see your score from 1 to 100. Others ae Peerindex.com, Kred.com, Wefollow.com.

27 20. Track your leads Do we have more contacts on our data base? Are we growing our membership? Are we receiving new leads through Twitter? Are we growing our sales?

28 Using Linked In

29 10 things you can do to enhance your LinkedIn profile for a more professional look. A Detailed Profile is A Strong Profile Proofread Your Entire Profile Do Not Lie About Anything Have The Right Profile Picture Use LinkedIn Badges On Your Website Be Active In LinkedIn Groups Personalize LinkedIn Email Requests Add LinkedIn To Your Email Signature Connect LinkedIn With Twitter

30 Request to connect through search instead of the profile button. When you send connection requests through the Connect button on someone's profile, you have to prove you know them through a mutually listed company or school. To skip that step, just search for the person you want to connect with, and use the Connect button next to her name to immediately send the invitation.

31 IYou never know what one more connection can do. Image: Mashable, LinkedIn If you've been using LinkedIn long enough, chances are you've connected with most people you've done business with by now. That said, searching through your email contacts is a great way to find anyone who might have slipped your mind or works in a different industry than they did before. It may not make a huge difference right away, but all it takes is one message to start a big business move, whether it's a new job or a major partnership. mport your email contacts as connections

32 6. Take advantage of groups. Keep in touch with people with similar experiences to make the most of your network. Image: Mashable, LinkedIn While connecting with people you don't know is against LinkedIn's rules, joining groups of users with similar experiences, jobs and interests is a great way to reach more people and resources. There are groups for colleges, industries, professional organizations, companies and common interests, and being part of these groups allows you search and filter through them with an upgraded account. Each group has a page with an open forum and job board, helping those within the group help each other. Also, group memberships appear on your public profile by default, which will help connections see what you do beyond your listed experience

33 1. Be secretive. When you’re updating your LinkedIn profile, it can annoy your contacts if they’re alerted to every little change. When you’re in edit mode, head to your privacy controls. Turn off activity broadcasts and change the setting for “select who can see your activity feed” to “only you.” 2. Be opportunistic. Join groups that will let you connect with people who are in your target audience but are not contacts. Being part of the group gives you permission to reach out to them and invite them to join your network. You don’t need to upgrade to Premium to do so. 3. Be redundant. Know the top five strengths for which you want to be recognized and use them in your profile – repeatedly. If your top skill is project management, describe your project management proficiency in your summary as well as in multiple experience descriptions. This will help the right audience find you. 4. Be ungrateful. Ask your contacts to endorse you for only your top skills. Having the highest number of endorsements for your signature strengths will influence those who are looking at your profile. Have the courage to delete or reject the endorsements that aren’t central to how you want to be known. 5. Be stingy. Only give recommendations and endorsements to those whom you genuinely admire. When you recommend other people, their reputation is seen an extension of your values. 6. Be lazy. Reuse and repurpose the content you already have available. This amplifies your message and delivers brand consistency. Communicating different forms of the same content in distinctive ways helps reinforce your messages within your brand community. Convert your Blog posts into activity updates and embed whitepapers and articles in your profile.

34 7. Be greedy. Don’t follow the LinkedIn formula of creating one experience entry for each job title you have held. Take the space you need to communicate your accomplishments by creating multiple entries for every role you have performed within each job title. It’s OK to have overlapping dates. See how I did it in my profile.my profile 8. Be a groupie. Don’t limit the number of groups you join. Join groups related to your area of expertise, industry, alumni, passions, social causes, and other aspects of your identity. This gives you access to more people who matter to your brand. Plus, when others look at your profile, they can learn about your brand by looking at your groups. Always select groups that are highly active and have a lot of members. 9. Be promiscuous. Ignore LinkedIn’s advice to only accept connection requests from people you know. That helps sell Premium, but it doesn’t help you get found. LinkedIn’s search algorithm favors those who are in your network. That means when people are looking for what you have to offer, the results of their searches are displayed with 1 st level connections first, then 2 nd level connections and so on. 10. Be a chameleon. Don’t assume others know how you spell your name or know that you’ve changed your name. Include all known misspellings, previous names, nicknames and aliases in your summary. I include this: AKA/Common misspellings: Bill Arruda, Will Arruda, William Aruda, Will Aruda. 11. Be invisible. Fly under the radar when you’re using LinkedIn to check out your employees or poach talent. To keep your agenda hidden, change your viewing setting to “anonymous” in “Select what others see when you’ve viewed their profile.” 12. Be verbose. Know the character limit for each section and use every character. This gives you the opportunity to repeat keywords that are critical to being found. You can find the character limits here.here 13. Be opinionated. Integrate your point of view (POV) into your summary and experience where appropriate. Join groups where you can share your POV as it relates to your area of expertise. It’s a great way to distinguish yourself from competitors. 14. Be disorganized. Reorder the content in your profile (yes, LinkedIn made this possible). This enables you to lead with what’s important and choose which strengths to focus on. Bonus: it will make your profile stand out from the crowd of others who do what you do.

35 15. Be selective. Don’t feel you need to include every detail of every job you have had – especially if the details dilute your brand message. You can omit the jobs you had early in your career if they don’t offer insights into how you deliver value today. Or group those older listings under one heading, such as “Apprenticeships” or “My Training Ground.” 16. Be square. Direct people to your LinkedIn profile with a QR code on your business card. The next time you’re at a networking function, the people you meet can scan your QR code and instantly read your profile and connect with you. 17. Be frugal. If you want to reach out to someone and you can’t reach them any other way, sign up for Premium by the month. Then, do all the outreach you need to do to connect with those super-exclusive contacts. Mission accomplished? Cancel your Premium subscription. 18. Be a thief. Repurpose the great content in your LinkedIn profile for other social media sites. You’ll increase your digital footprint while ensuring consistency. VisualizeMe.com, Vizify.com, Re.vu, and ResumUp.com are a few services to check out. 19. Be personal. Your profile is not a resume or CV. Write as if you are having a conversation with someone. Inject your personality. Let people know your values and passions. In your summary, discuss what you do outside of work. You want people to want to know you. 20. Be in their face. Make sure your headshot is high quality, with good lighting and ultra-sharp focus. LinkedIn is not the place to run a casual snapshot. Also, make sure that you’re either facing forward or turned toward your left shoulder, in the direction of your content. If you’re looking to your right, gazing off the screen, this sends a subtle message that you don’t believe the content of your own page. 21. Be a bean counter. Get at least 500 connections. In addition to widening your target audience, the magic 500+ in your profile has a psychological impact on those who view your profile. 22. Be a procrastinator. Don’t reach out to contacts until you are thrilled with your profile. When you reach out the others, they will likely view your profile before deciding if they want to connect with you.

36 Implement Influence Networking Part of building your digital influence on LinkedIn is spending time on developing real relationships with your connections. While everyone else is blasting out one-size-fits-all content to LinkedIn, you can stand out as a more valued connection with the members of your network. I call this influence networking. When you do the work of influence networking, your connections will be much more receptive to the content that you do share on LinkedIn. Instead of marketing at your LinkedIn network, nurture your connection with your network members, which will also potentially foster an actual client or referral-based relationship. Influence networking is when you bring that “human” touch to your LinkedIn marketing efforts by finding ways to personalize the experience of engaging with your network on a deeper level. Identify your network MVPs (most valuable people) and review their profiles to gather intelligence about what’s important to them and what their needs and goals are. You can then find ways to help, acknowledge, congratulate, promote and even connect your connections on an individual level within your LinkedIn network. Leveraging LinkedIn personal messaging, using @mentions and the Introductions feature and deliberately promoting the ideas (content) from your MVPs are examples of influence networking in action. When you focus on influence networking, you accomplish four things: You’ll stand out from your competitors because you’re doing something different than they are. You’ll become more memorable and valuable to your network members because you show that you’re listening and that you care. You’ll potentially trigger the rule of reciprocity because your network members will want to return the favor. You’ll more easily engage your network members in the content that you do create and share. Influence networking on LinkedIn is a subtle, yet very effective, approach to moving a connection to a valued relationship. If you focus on this process, it will undoubtedly help you grow your business! Stephanie Sammons, founder and CEO of Wired Advisor, where she teaches financial advisors and business professionals how to build digital influence to win clients. Stephanie Sammons

37 Offer Value in Discussion Groups The rules of content marketing state that a marketer should provide value to a prospective customer via quality content.content marketing The goal of this type of marketing is to establish thought leadership so when it comes time to purchase, the reader will remember that your company knows how to address their particular pain point. These rules apply to social media as well, particularly in LinkedIn discussion groups.LinkedIn discussion groups Many marketers either spam such groups with links to overtly promotional blog posts or shy away from them all together for fear of the dreaded SWAM, LinkedIn’s Site-Wide Automatic Moderation policy.SWAM However, when you enrich the content you’re sharing with equally valuable social content, LinkedIn discussion groups can be the biggest single source of leads for a marketer. Social content refers to the message that is included when sharing a piece of content. In terms of LinkedIn discussion groups, you are far more likely to get positive feedback, not to mention generate leads, from a post that includes a question in it. We have actually proven this fact to be true.generate leadsproven

38 Focus on Small, Local Discussion Groups As online marketers, we all know the best way to gain positive attention is to provide valuable content. The problem is that the secret’s out—everybody’s doing it! That means even your most educational posts might get lost in the sea of marketing materials now populating group discussions on LinkedIn.valuable content One way to truly stand out, especially if you’re not Seth Godin or Guy Kawasaki, is by focusing your efforts on local, small groups rather than targeting larger ones. They’re more likely to read your posts and respond to them if they feel a local connection When I look at the comments I’ve received on my LinkedIn postings in the last month, I see that most come from members of groups such as Ivy League Alumni, Greater Madison Chamber of Commerce, Link Up Wisconsin, and Linking You in Madison, WI. None of these groups come anywhere near the behemoth status of TopLinked or LION. One big advantage of being active in smaller groups is that you are more likely to appear prominently in the Discussions tab and to stay in the top-listed discussions for a longer time. This staying power makes it more likely that anyone visiting the group page will view and/or comment on your discussion and keep your company top of mind.

39 Develop Relationships Instead of Adding Connections Decide which of your contacts you’d like to get to know better, and start reaching out to them periodically from your personal profile. Share information, ask them questions and learn more about them. You can do the same with a company page, too. Check out who’s sharing your content and who’s visiting your page, then see how you’re connecting emotionally with them.company page The key to this tip is figuring out how you’re connecting emotionally with people or groups. It’s the basis of a good relationship, and when done right, you create a long-term bond between marketer and connection. It becomes a two-way street of sharing, collaborating, talking and yes, even buying and selling.relationship Developing relationships on LinkedIn is useful to marketers because it essentially “pre-qualifies” them with their connections for everything. You become a trusted advisor to each other, so if there’s an opportunity to help each other out, answer a question, buy a product, etc., you’re the first person they turn to. Developing relationships on LinkedIn You’ve got an expert to answer your questions on a topic, a person to collaborate with on projects that are too big to tackle on your own, and in turn, you become the same for your connections. When done right, it truly becomes a give-and-take relationship that can develop into much more. LinkedIn gives you the opportunity to develop relationships that turn into so much more: friendship, partnership, collaboration and even new business.

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