Natural Bridge Post Score 11,645 Likes; 507 Comments; 2,467 Shares 4,613 Clicks to http://blog.virginia.org/2013/11/9-must-see- virginia-landmarks/ http://blog.virginia.org/2013/11/9-must-see- virginia-landmarks/ Score: 155012.5
Social Media Engagement Promoted Tweets in Profiles (Pinned Tweets) https://support.twitter.com/groups/58-advertising/topics/254-targeting/articles/20169566-promoted-tweets-in-profiles#
“While marketers may have different purposes for engaging their audience with a Facebook Page, most should be interested in knowing how engaging their content is. You need engagement to convert your audience to action.” http://www.michaelleander.me/blog/facebook-engagement-rate-benchmark/
Social Media Content Photos + Link Link Shares Status Updates Self-Promotion Lead Generation Entertainment Videos
Post 1 – Parasailing (11/13) Facebook Score: 16,462.5 Leads: 290 Post 2 – The Channels (11/18) Facebook Score: 40125 Leads: 884
Social Media Advertising Facebook Ads Extend Reach and Target Facebook Ad Types Boost, Sponsored Post, Page Likes Promoted Tweets Instagram Ads http://blog.instagram.com/post/64973363225/adsoninstagram
Advertising on Facebook Set an annual budget Monitor your posts for about 2 hours Boost or Promote your Best Posts! Monitor to make sure results are holding. Pause Promotion if results are not good Add more $$$ if results are great. Monitor
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