Presentation on theme: "Ten Weeks to Prepare… and Ten Seconds to Tweet Eileen Boswell Community Transportation Association of America February 25, 2011 The Catholic University."— Presentation transcript:
Ten Weeks to Prepare… and Ten Seconds to Tweet Eileen Boswell Community Transportation Association of America February 25, 2011 The Catholic University of America’s Bridging the Spectrum Symposium
It’s a no-brainer.”
Five Simple Rules 1.) Be prepared. 2.) Enlist allies. 3.) Every conference has a beginning, middle, and end. 4.) Embrace place. 5.) Take it easy.
From California to the Heartland
Ten Weeks to Prepare
Before the Conference Build relationships Get the password Branding the feed Know your event Build a following
Building a Following Conference attendees Members who can’t attend Partners Industry leaders Local businesses
Marketing the Feed On Twitter In s to attendees In print materials announcing conference In print materials at conference At coffee stations during the conference On CTAA home page
Ten Seconds to Tweet
During the Conference 1.) Pay attention 2.) Pay attention 3.) Pay attention
Name Dropping, Twitter-Style
Don’t Forget Hashtags!
“When” not “If” Lessons Learned
Real Content…with Personality!
Fun Stuff, Free Time
After the Conference Close the feed Document what you did Discuss lessons learned Celebrate success See who was Tweeting
Capturing a Conference
Little Things Mean a Lot
Suggestions Follow conferences on Twitter Make it a team effort Use last year’s feed to enhance this year’s conference