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Tweet Tweet: Using Twitter for Library Marketing and Outreach Jaleh Fazelian Islamic Studies & South Asian Studies Librarian Washington University in St.

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Presentation on theme: "Tweet Tweet: Using Twitter for Library Marketing and Outreach Jaleh Fazelian Islamic Studies & South Asian Studies Librarian Washington University in St."— Presentation transcript:

1 Tweet Tweet: Using Twitter for Library Marketing and Outreach Jaleh Fazelian Islamic Studies & South Asian Studies Librarian Washington University in #bnc12

2 What we will cover: got started Best practices Outreach Initiatives Questions

3 A bit of History

4 @WUSTLlibraries Twitter Team Lauren Todd (/ltr) Jaleh Fazelian (/jf) Makiba Foster (/mf) Azusa Tanaka (/ak) Jason Miller (/jm) Jim Hone (/jh) Brian Vetruba (/bv)

5

6 Branding

7 Branding and Managing Shared account Press Releases and Photos Monthly meetings Budget line

8 Marketing

9 Managing Twitter: Hootsuite

10 URL Shorteners

11 URL Shorteners & Other Statistics

12

13 Our Initial Failure

14

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16 Twitter 201: Social Movements

17 Twitter 201: Photography & Images

18 Twitter 201: Professional Development (And Answer)

19 Twitter and Marketing

20 Tweet Up

21 Iteach 2012

22 FourSquare

23 Foursquare

24 #WUSTLassembly Partnership with Assembly Series coordinator

25 Informal Partnerships (aka Retweets)

26 Upcoming Outreach Initiatives Fine Amnesty ▫Up to $15 fine removal for any overdue book or other fees from WUSTL libraries New Class ▫Twitter and Philanthropy

27 Conclusion Fail Whale Pale Ale Fail Whale Pale Ale / Brian Cook / CC BY-NC 2.0Brian Cook CC BY-NC 2.0

28 Questions? 3/366: "There are years that ask questions and years that answer." ~ Zora Neale Hurston 3/366: "There are years that ask questions and years that answer." ~ Zora Neale Hurston ~/ theunquietlibrarian / CC BY-NC 2.0theunquietlibrarianCC BY-NC 2.0

29 Contact Jaleh Fazelian ▫http://libguides.wustl.edu/twitter101http://libguides.wustl.edu/twitter101 ▫http://libguides.wustl.edu/twitter201http://libguides.wustl.edu/twitter201


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