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Social Media Scheduling TweetDeck TweetDeck Facebook Facebook Hootsuite Hootsuite.

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Presentation on theme: "Social Media Scheduling TweetDeck TweetDeck Facebook Facebook Hootsuite Hootsuite."— Presentation transcript:

1 Social Media Scheduling TweetDeck TweetDeck Facebook Facebook Hootsuite Hootsuite

2 Twitter Facts Optimum tweet length is 100 characters Optimum tweet length is 100 characters This allows people to say something when they retweet This allows people to say something when they retweet Best days to tweet: Saturday and Sunday Best days to tweet: Saturday and Sunday Wed. and Thurs. are the lowest rate of engagement Wed. and Thurs. are the lowest rate of engagement 30% more engagement between 8am to 7pm 30% more engagement between 8am to 7pm optimum number of hashtags= 2 optimum number of hashtags= 2 decrease in engagement when there are more than 2 hashtags decrease in engagement when there are more than 2 hashtags Retweet rate increases when a Tweet asks for a retweet, not RT Retweet rate increases when a Tweet asks for a retweet, not RT

3 PRSSA Tweet

4 Break up into groups of 4 Break up into groups of 4 Name one person as the designated “tweeter” willing to tweet from their Twitter Account Name one person as the designated “tweeter” willing to tweet from their Twitter Account You have 1 minute to complete the tweet You have 1 minute to complete the tweet Must use hashtag #HokiePR Must use hashtag #HokiePR The winning team with the best tweet will be determined for each round and an overall winner will be crowned at the end! The winning team with the best tweet will be determined for each round and an overall winner will be crowned at the end!

5 Justin Bieber just tweeted that your restaurant has disgusting cheeseburgers. Bieber has 49 million Beliebers following him, all of whom can see the horrible Tweet. Justin Bieber just tweeted that your restaurant has disgusting cheeseburgers. Bieber has 49 million Beliebers following him, all of whom can see the horrible Tweet. Respond like you’re the restaurant Respond like you’re the restaurant

6 The CEO of Abercrombie says his store only make clothes for skinny people. Tweeters are expressing outrage over your CEO’s comment. Respond on Twitter. The CEO of Abercrombie says his store only make clothes for skinny people. Tweeters are expressing outrage over your CEO’s comment. Respond on Twitter.

7 A woman just died on a ride at Six Flags because she was not buckled in properly. You were hired to manage the crisis, and that includes Twitter. A woman just died on a ride at Six Flags because she was not buckled in properly. You were hired to manage the crisis, and that includes Twitter.

8 You are a publicist for ABC Family. It’s rumored that Lucy Hale of Pretty Little Liars is quitting the beloved show because she doesn’t get along with the other actresses. The rumor is false. Respond to fans. You are a publicist for ABC Family. It’s rumored that Lucy Hale of Pretty Little Liars is quitting the beloved show because she doesn’t get along with the other actresses. The rumor is false. Respond to fans.

9 You work for the Skin Cancer Foundation. Create a tweet to discourage tanning and use the link You work for the Skin Cancer Foundation. Create a tweet to discourage tanning and use the link

10 You represent Urban Outfitters, which has recently been called out for encouraging underage drinking with t- shirts reading “I Drink You’re Cute” and “I Vote For Vodka”. Respond to critics via Twitter. You represent Urban Outfitters, which has recently been called out for encouraging underage drinking with t- shirts reading “I Drink You’re Cute” and “I Vote For Vodka”. Respond to critics via Twitter.

11 Krispy Kreme donuts will be giving away a free donut for every “A” kids received on their report card. Advertise this in a tweet. Krispy Kreme donuts will be giving away a free donut for every “A” kids received on their report card. Advertise this in a tweet.

12 You work for Sunland Inc., which has been forced to shut down its peanut butter manufacturing plant because outbreaks of salmonella are linked to the company. Give an update on the situation via Twitter. You work for Sunland Inc., which has been forced to shut down its peanut butter manufacturing plant because outbreaks of salmonella are linked to the company. Give an update on the situation via Twitter.

13 You represent the Original Pancake House, who has partnered with Medical City Children’s Hospital to create a healthy kid’s menu. Promote it via Twitter. You represent the Original Pancake House, who has partnered with Medical City Children’s Hospital to create a healthy kid’s menu. Promote it via Twitter.

14 You work for Apple, which has recently been accused of evading billions of dollars in US taxes. Respond to the rumor. You work for Apple, which has recently been accused of evading billions of dollars in US taxes. Respond to the rumor.


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