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#WEARECDBG. Goal  Raise awareness of the importance of CDBG funds to the stability of Boston's neighborhoods. Strategy  Mix of communications tools.

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Presentation on theme: "#WEARECDBG. Goal  Raise awareness of the importance of CDBG funds to the stability of Boston's neighborhoods. Strategy  Mix of communications tools."— Presentation transcript:

1 #WEARECDBG

2 Goal  Raise awareness of the importance of CDBG funds to the stability of Boston's neighborhoods. Strategy  Mix of communications tools  Conventional  Social  Printed collateral  Social media to connect stakeholders: government to community  Leverage extant resources and relationships  Boston Main Streets  Women on Main  Intergovernmental Relations team to secure principals CAMPAIGN OVERVIEW

3 Tactics  High-profile launch event with media coverage  Twitter campaign with hashtags  Facebook support of campaign  Distribution of printed collateral in Main Streets districts to support campaign  Continuation of campaign through Community Development Week CAMPAIGN OVERVIEW

4 Mayor Menino kicked off the effort with a Tweet announcing the kickoff event and a hashtag: #WeAreCDBG. #WeAreCDBG KICKOFF

5 LIVE-TWEETING EVENT

6 Build momentum with support from:  Regional HUDSec Barbara Fields PRINCIPAL SUPPORT ON TWITTER

7 MEDIA COVERAGE Based on press release, Boston Herald wrote day-of feature story on the event and campaign

8 Business owners re-tweeted hashtag + photos through the event into the following days. We asked our Main Streets districts to support the campaign SOCIAL MEDIA MOMENTUM

9 Created "shareables" for DND Facebook page Asked other Main Streets businesses to support our efforts by tagging their tweets #WeAreCDBG. #WeAreCDBG FACEBOOK SUPPORT FOR TWITTER CAMPAIGN

10 Built engagement and momentum by posting event photos + tagging attendees CONTINUED ENGAGEMENT

11  Created postcards to distribute at the event  Asked Main Streets businesses to distribute  Cards asked customers to tweet support for CDBG + its importance PRINTED COLLATERAL

12  Estimate that #WeAreCDGB campaign garnered 168,994 impressions, with more than 150 uses of the hashtag.#WeAreCDGB  This is a replicable strategy, which we will roll out again next year to improve our results. To follow us:   FacebookCity of Boston Department of Neighborhood Development OUTCOMES


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