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QUALICO COMMUNITIES EDMONTON --------------------------------------------------------- # SOCIAL MEDIA STRATEGY #Facebook #Twitter #Pinterest #Google+

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Presentation on theme: "QUALICO COMMUNITIES EDMONTON --------------------------------------------------------- # SOCIAL MEDIA STRATEGY #Facebook #Twitter #Pinterest #Google+"— Presentation transcript:

1 QUALICO COMMUNITIES EDMONTON # SOCIAL MEDIA STRATEGY #Facebook #Twitter #Pinterest #Google+

2 STRATEG Y

3 TWITTER STRATEGY ………………………………………………………………………… TACTICAL OBJECTIVES: # brand awareness & recognition # engage and excite influencers # increase traffic on your webpage # researching trends # generating leads # Boost your visibility on search engines #Extend customer service

4 TWITTER STRATEGY ………………………………………………………………………… FIRSTS STEPS WITH TWITTER 1.create your Twitter account and start customizing it in the edit profile:

5 TWITTER STRATEGY ………………………………………………………………………… FIRSTS STEPS WITH TWITTER 2. For full customization go to the setting tab, and start personalizing, then click Save.

6 TWITTER STRATEGY ………………………………………………………………………… FIRSTS STEPS WITH TWITTER 3. Start following friends and important users from your community (places, people, companies etc.)

7 TWITTER STRATEGY ………………………………………………………………………… FIRSTS STEPS WITH TWITTER 4. Compose your first tweet and get use of #hastags and #photos!

8 TWITTER STRATEGY ………………………………………………………………………… FIRSTS STEPS WITH TWITTER 5. Follow, replay, re-tweet and get followed by other users.

9 TWITTER STRATEGY ………………………………………………………………………… FIRSTS STEPS WITH TWITTER 6. Use Twitter Tools. # Tweepi# Tweepi is a great tool that allows you to follow either the followers or the friends (i.e. mutual followers) of a Twitter user of your choice. #For instance you can discover some of the influencers in your niche and start following their followers. #Additionally Tweepi allows you to filter the list of followers by how active they are, how much tweets they are sharing, how much followers they have and how much people they are following.

10 TWITTER STRATEGY ………………………………………………………………………… TACTICS & ACTIONS 160 characters and some #hashtags used properly can get you more visibility that you could imagine. Here’s how: #Use quality content #Use hastags (not to many, not to specific) #Twitter promotions #Repeat yourself #retweet and ask questions #comment on relevant news/ tweets #use short posts #follow relevant pages #Use short links

11 EDITORIAL GUIDELINES # Type of content: photo, video, text # Frequency: 2-3 post/ day; posts/ week # Best Twitter posting time: - evenings (6:00 p.m. – 8:00 p.m.) - weekends (comparing with Facebook, Twitter has a 17% higher rate of engagement during weekends - Dan Zarrella’s research. ) Dan Zarrella’s research #Tone of voice: as a community account it would be helpful to define a hypothetical ‘voice’ so that tweets from multiple sources are presented in a consistent tone (including consistent use of pronouns); Friendly, accessible tone of voice. # Post topics * : quality of life, community entertainment & events, community programs, community attractions, community benefits (buildings benefits, infrastructure benefits etc.), community stories, news regarding thec ommunity, jobs in the community, community offers for families (apartments, houses etc.), community curiosities, community impressions, life events (national holidays, families stories etc.), successful partnerships with suppliers, constructors (Qualico values), posts promoting the constructors activities,media appearances, promotions TWITTER STRATEGY …………………………………………………………………………

12 TWITTER STRATEGY ………………………………………………………………………… CONTENT PRINCIPLES # varied (use the post topics list mentioned before, Different topics from one day to another) #human (while corporate in message, the tone of our Twitter channel must therefore be informal spoken English, human-edited and – for the most part -written/paraphrased for the channel) #frequent (a minimum 2 and maximum 10 tweets per working day, with a minimum gap of 30 minutes between tweets to avoid flooding our followers’ Twitter streams) #re-tweetable (to make it easy for others to re-tweet our most important announcements, we will restrict those tweets to 132 characters. (Allowing sufficient space for to be included as a prefix) #timely (in keeping with the ‘zeitgeist’ feel of Twitter, our tweets will be about issues of relevance today or events/opportunities coming soon) #credible (while tweets may occasionally be ‘fun’, we should ensure we can defend their relation back to Our objectives)

13 TWITTER STRATEGY ………………………………………………………………………… CONTENT EXAMPLES * information, dates and photos are arbitrary Post topicPost textPost image *if applicable DateTime Entertainment/ Community activities #Qualico Communities is hosting an Open House for #Laurel Crossing residents tomorrow August 15, starting with 7:oo p.m. For more info: short link to the event page noMo, 10 th August 8:00 a.m. Community benefits The 1st children park in #Newcastle has begun excavation - should be ready early September! Mo, 10 th August 6:30 p.m. Community stories Meet our new neighbors form Laurel Crossing, #Edmonton! They are very happy to join our community! Find more and her family here: short link to the blog page Mo, 10 th August 8:00 p.m.

14 TWITTER STRATEGY ………………………………………………………………………… CONTENT EXAMPLES * information, dates and photos are arbitrary Post topicPost text Post image *if applicable DateTime Life eventsHappy #EarthDay! Did you know that in Qualico Communites we have started lots of environmental programs you can take part of? Short link to community programs#EarthDay Fr, 14 th August 8:00 a.m. Community  >In #Laurel Crossing I found out my dream community! Check out this complete community with schools, rec facilities, shops &parks! Short link to this community page PromotionWant a #FREE LAWN? Sign an agreement for your newly built home in #Newcastle by September 21. Choose the best builders! noFr, 14 th August 6:30 p.m. News regarding the community #Newcastle Central swimming pools will be ready this weekend. Are you prepared for lots of #water and #fun? Fr, 14 th August 8:00 p.m.

15 TWITTER STRATEGY ………………………………………………………………………… GENERAL GUIDELINES use hastags words: It is a convention among Twitter users to distinguish content using semantic tags Page (keywords), preceded by a # sign. This enables other users to search and filter based on those key terms, collaborate and share relevant information, and enables ‘trending’ (as displayed on the Twitter.com homepage) use short links: URLs in tweets will be shortened using link compressing sites (like tinyurl.com). To avoid any implied endorsement of one such service we will vary our choice as much as possible – but preferring those which provide click tracking statistics. The top five providers are: is.gd bit.ly tinyurl.com sinpurl.com cli.gs re-tweet and ask questions: Research findings and statistics Relevant industry / business networking events Relevant celebrations/commemorations e.g. awards, themed days (e.g. national no Earth day)

16 TWITTER STRATEGY ………………………………………………………………………… GENERAL GUIDELINES follow relevant people/ business/ places in your community: As part of the initial channel launch we will actively follow other relevant organizations, your company similar communities, your community places, people, news channels, journalists, restaurants, hotels, charities, competitors and professionals (Edmonton); We will, however, follow back anyone who follows our account, using an automated service such as tweetlater.com. This is because: It’s good Twitter etiquette to follow people back when they follow you Having an imbalance between ‘following’ and ‘follower’ figures can result in poor Twitter reputation and grading on third party Twitter sites like Twittergrader.com –and even account suspension by Twitter administrators in extreme cases comment on relevant news/ tweets: it’s easier to be noticed when you are active in your community conversations. Make your Twitter presence visible through relevant comments, re-tweets etc. repeat yourself: you can use updates and repeat the same information id different words if you want to rich a big percent of your audience use Twitter promotions/ contests: reward your followers through special promotions (event tickets discount, special house rates, unique content etc.)

17 TWITTER STRATEGY ………………………………………………………………………… GENERAL GUIDELINES keep your posts short enough to re-tweet: Retweets are the only to get noticed by people who don’t follow you. Therefore, you must make it easy for your followers to retweet you. Keep your tweets short enough for people to add the RT symbol and your username For us, that takes up 20 characters, including the space. That means our tweets can be no longer than 120 characters be generous in linking and retweeting others: Twitter fosters a culture of sharing. The more you link to others, the more people will reciprocate. And that’s precisely what must happen for you to grow your follower count. You need others to introduce you to their followers. However, don’t ask for a retweet; simply post content worth retweeting. Also, retweet only valuable and niche information.

18 KEY METRICS AND REPORTING The most important thing to follow on Twitter pages in order to measure your efforts are: #no. of followers #no. of post #no. of mentions and re-tweets #no. of answers TWITTER STRATEGY ………………………………………………………………………… We can gather evaluation data using a range of methods: Web analytics and clickthroughs from URLs in our tweets (using bit.ly) – to track referrals from Twitter to our web pages Twitter surveys – regular ‘straw poll’ surveys on Twitter to ask for feedback

19 Alert services – tweetbeep.com and other methods for tracking mentions of our stufftweetbeep.com Real time observation - twitterfall.com and similar toolstwitterfall.com Twitter data – the follower/following data presented in our Twitter account Third party tools – analytics tools including measures based on re-tweeting (Retweet Radar; Twist); online reputation (Monitter, Twitter Grader); impact and influence (Twinfluence, Twittersheep); unfollowers (Qwitter) Analysis of our followers using and similar toolshttp://tweepler.com/ TWITTER STRATEGY ………………………………………………………………………… KEY METRICS AND REPORTING

20 GO SOCIAL, AND MAKE YOURSELF NOTICEABLE!


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