Presentation on theme: "RGS-IBG Research Groups and Social Media James Cheshire UCL Centre for Advanced Spatial"— Presentation transcript:
RGS-IBG Research Groups and Social Media James Cheshire UCL Centre for Advanced Spatial Analysis email@example.com @spatialanalysis
About Me Lecturer at the UCL Centre for Advanced Spatial Analysis (CASA). Secretary GIScience Research Group Enjoy blogging for both spatial.ly and mappinglondon.co.uk. Twitter: @spatialanalysis and @maplondon
The Value of Social Media Promotion Interaction
General Principles Quality not quantity of followers important. @Maplondon has fewer than ½ the followers that @spatialanalysis has but I would argue is more influential. Not all your followers are real people. People who don’t follow you may still find content –Via Google or other users.
Why people will follow: Name You have two on Twitter: –I am James Cheshire and @spatialanalysis Need to be recognisable. RT @tgrg4: Check out our latest post on… Vs RT @transportgeography: Check out our latest post on… Or RT @TrnsptGeo: Check out our latest post on… Encourage people to click on your profile. –@Floating_Sheep is a group of geographers…you need to click on them to find out more.
Why people will follow: Affiliation/ Endorsement Not to be underestimated – there is a lot of junk out there so people are after credible people –RGS-IBG offers this. Tweets need to be on topic. Mentions from influential tweeters Who you follow/ are being followed by.
Why people will follow: Content Relevant –To your RG/ topic. No-one cares what you had for lunch! Original Consistent- regular postings Interpretable
Conventions #hashtags – used for topics/ themes. –Good for conferences. “Backchannel” –Naming rules apply –Also be consistent Retweets – RT @spatialanalysis Modified tweet- MT @spatialanalysis Hat Tip – HT @spatialanalysis Conversations - @spatialanalysis –Followers of both people see this in their feed, everyone can see them if clicking on profile. Good way of interacting/ including followers
Aggregators- RSS Feeds http://blogs.casa.ucl.ac.uk/ http://www.bartlett.ucl.ac.uk/cas ahttp://www.bartlett.ucl.ac.uk/cas a A great way to get content to your websites without having to write it. Can be from RG member’s blogs or elsewhere. Seek permission.
Final Thoughts Long term commitment Have a few people run the account. Encourage members to tweet your RG account. –You can then RT their work. Limit who you follow to key individuals.