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TWEETING AN IDENTITY : A Content Analysis of Twitter Posts by Individuals Living with HIV/AIDS Meghan Jane McEvoy-Hein December 8, 2009.

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Presentation on theme: "TWEETING AN IDENTITY : A Content Analysis of Twitter Posts by Individuals Living with HIV/AIDS Meghan Jane McEvoy-Hein December 8, 2009."— Presentation transcript:

1 TWEETING AN IDENTITY : A Content Analysis of Twitter Posts by Individuals Living with HIV/AIDS Meghan Jane McEvoy-Hein December 8, 2009

2 INTRODUCTION

3 THESIS Tweets of individuals living with HIV/AIDS show how PLWHA (people living with HIV/AIDS) maintain their identities.

4 PREVIOUS LITERATURE Stigma Visser, Makin, and Lehobye (2006) Construction of an HIV Positive Self Roth and Nelson (1997) Cadell and Marshall (2007) HIV as Identity, Experience, or Career Bartos and McDonald (2000) Flowers, et. al. (2003)

5 THEORY Borderlands/La Frontera (Anzaldua 1987) Individuals living in “borderlands” experience the strain of belonging to identity groups that characteristically conflict with one another. General public’s stigmatized perceptions of PLWHA weigh heavily on those who see themselves differently from the way others see them. Social Identity Theory Series of Categorizations Multiple Groups & Dominance Comparison

6 METHODOLOGY Content Analysis of Tweets of PLWHA Sample 5 individuals living with HIV/AIDS that actively use Twitter Google search- Key words: “HIV postive blog” Systematic search through Marvelyn Brown’s followers Criteria HIV positive At least 18 years of age Offer a “follow me on Twitter invitation” Not a group or organization (an individual) Tweet in English

7 FINDINGS Type of Tweet UsernameTweetsRetweetsRepliesTotals Marvelynbrown472101150 Oriolgutierrez108411150 Justbthat444102150 Just_Trav283119150 DaddyDab10000 32750323N=700

8 FINDINGS Mentionings of HIV and/or AIDS

9 FINDINGS HIV as Identity oriolgutierrez Self-description “Just added myself to the…twitter directory under: #latino#gay#hiv” Aspect of the self “Coming Out Again: A feature article I wrote for POZ about my coming out process, first as gay and again as HIV positive” DaddyDab

10 FINDINGS HIV as Experience Justbthat Sense of Self (distinction made) ‘Accident’ of HIV Dealt WITH not Dwelt Within Community Just_Trav

11 FINDINGS HIV as Career Marvelynbrown HIV is involving & all consuming Crucial separation Self (per se) & Involvement in HIV Sense of Balance Commitment to Community

12 DISCUSSION Retweeting (lack of popularity) Popularity of the Reply (type of tweet) Strengths of my Research (Twitter) Weaknesses of my Research: Sample Size Data’s Depth/Richness for Coding Possibilities for Further Research (valuable)

13 Questions? THANK YOU!


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