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Can You Hear Me Now? Communicating with Gen Y Jeramy Johnson - Academic Programs International (API) Mandy Reinig - Penn State - Altoona.

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Presentation on theme: "Can You Hear Me Now? Communicating with Gen Y Jeramy Johnson - Academic Programs International (API) Mandy Reinig - Penn State - Altoona."— Presentation transcript:

1 Can You Hear Me Now? Communicating with Gen Y Jeramy Johnson - Academic Programs International (API) Mandy Reinig - Penn State - Altoona

2 Twitter Basics Not a means of telling every move you make Keeping up with your field; broadcasting updates about your office Available to anyone; no experience necessary! Question to answer: "What are you doing?" Originally a way to send text messages to a group of people Embrace the brevity It is a "social" medium Lists

3 Others disagree with these statistics Geoff Cook, Tech Crunch; Others defined “teens” as anyone ages 2-24 Steven Johnson “How Twitter Will Change the Way We Live” - not just another fad Some studies suggest that young people are not YET as engaged with Twitter. Penny Schouten, quoting study from PMN suggesting only 1 in 5 “young people” are using Twitter Who is on Twitter Anyway? Bill Tancer, author of "Click: What Millions do Online and Why it Matters" noted that as late as 2008, the largest age group on Twitter was 35-44; however, according to a recent Pew Internet and American Life project, 37% of internet users 18-24 use Twitter, up from in 19% December 2008! Craig Watkins, a University of Texas professor and author of the book "The Young and the Digital" describes trend as"...a kind of closing of that generational gap as it relates to technology." In other words, young and old alike are joining the same networks and socializing in the same spaces. - Sarah Perez - ReadWriteWeb


5 Twitter Terminology Retweet (RT) Hashtags (e.g. #NAFSA09VIII, PGCPGH4, etc.) Follow Tweet Profile Direct Message (DM) Locked Profile @ symbol Lists - NEW!

6 More Twitter Terminology Twitterazzi - Twitter paparazzi Twittionary - Twitter dictionary Tweetup - meeting (in person) of people you tweet with Twitterverse - the Twitter service and the people using it Twit - a person who uses Twitter


8 Best Practices- Twitter Accepted practice to start a conversation with a stranger Don’t send a million tweets a day or all at once URL shortening a must Easier to have one-on-one conversations on Twitter Be conversational - limited space necessitates degree of informality Monitoring software: Tweetdeck/Monitter/Twetizen/Ping Direct to external sites (homepage, blogs, news articles, applications)

9 Best Practices- Twitter It’s okay to have multiple Twitter accounts (Zappos, JetBlue, IFSA Butler, Asia/Euro/Austra-learn, API staff), but be careful of weakening your message with too many channels, and be sure all on same page Be nice, be thankful, list, and retweet -- Twitter karma :) Don’t use Twitter for RSS... too impersonal and “markety” Put authenticity before marketing. From the article “10 Twitter Tips for Higher Education” - Heather Mansfield, University Business

10 Sample Twitter Conversation - Advising




14 Twitter Monitoring Avoid ‘barging in’ on conversations Can create special groups to monitor topics or issues Can monitor who is following you (spam, porn, get rich,etc) and block them! Use your account to post updates It’s okay to respond to general inquiries Follow more people than follow you Strategic following... keep on top of those in the field!


16 Advice... Once you have a Twitter presence, USE IT (Gen Y won’t wait forever!). Don’t overuse it (people may tune you out). Promote your sites (email signature, business cards, catalog/brochures, website, how did you hear about us, etc). Expect growth to be slow, incremental (not “If you build it they will come...”). - but you must participate to have any growth Try not to spread yourself too thin (identify where your audience is and be there). Join the conversation, and speak the(ir) language. “You must participate in the conversations - sometimes it is program promotion and sometimes it is sharing information or resources, but those who are honest in their communications or are transparent will be the most successful.” - Penny Schouten

17 Instant Messaging Making Advising Easier

18 Terms IM - Instant Message Status Buddy Screen Name Blocking Accounts

19 Practical Considerations What are the best ways to promote my accounts? What should my screen name be? How often should I be available? Should I set up multiple accounts? i.e. AOL, MSN, etc. Should I use an IM collection site? ex. Meebo

20 Example IM Conversation - Advising

21 Best Practices - IM Set up multiple accounts Use a IM collection site (ex. meebo) Reply back (seems simple but not everyone does) Be available Don't be afraid to send links Post a link to your IM on your website/e-mail

22 Twitter/IM Saves time Can direct students as they look at information Can send/point to links, pictures, forms, videos Great example by Mandy of sending a tweet that she was out of the office for the day but still available to advise electronically... These tools don't replace traditional advising - rather, they supplement it Can be used to work with colleagues across the campus or country Can answer simple questions quickly

23 What’s Next? Interactive orientations Podcasts Something else... Geocaching iPhone apps Texting

24 Helpful Resources “Managing an Online Reputation” - Kermit Pattison, The New York Times International Higher Education Consulting Blog - David Comp - http://ihec-djc.blogspot.com “10 Twitter Tips for Higher Education” - Heather Mansfield, University Business - “Facebook Driving Mobile Net Usage” - BBC - “How Twitter Will Change the Way We Live” - Steven Johnson, Time Magazine (7.5.09) -,8599,1902604,00.html,8599,1902604,00.html “Generation (WH)Y” - Kim Karalekas, from The Project 100 "As Facebook Ages, Gen Y Turns to Twitter" - Sarah Perez, ReadWriteWeb -

25 Helpful Resources “Study Abroad in a Transparent World” - Presented by Penny Schouten and Sarah McNitt at the 2009 NAFSA Conference in Los Angeles, CA http://blog.academic-solutions.com “Social Networks Around the World” - Doug Coleman, ReadWriteWeb - “Why Don’t Teens Tweet? We asked over 10,000 of Them.” - Geoff Cook, Tech Crunch - Special thanks to Melissa Cech (Australearn), Michael Bova (API), Kim Karalekas (API), David Comp, Penny Schouten.... “TXT Message - Behavior” - podcast series “Are We Alone” quoting BJ Fogg, Ph.D. of Stanford Univeristy’s Persuasive Technology Lab. Wikipedia - for definitions on social networking 8 Why Email No Longer Rules… …And what that means for the way we communicate” - Jessica Vascellaro - The Wall Street Journal "Instant Connections" - Mandy Reinig and Penny Schouten - International Educator -

26 Questions

27 Thank you! Mandy Reinig Education Abroad Advisor Penn State Altoona Twitter-psuaaabroad AIM-psuaabroad Facebook- Penn State Altoona Education Abroad Jeramy Johnson Director of Programming & Communications Academic Programs International (API) Twitter-APIstudyabroad Facebook-APIstudyabroad

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