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Solidify Your Employment Brand On The Internet. How does it Work?

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Presentation on theme: "Solidify Your Employment Brand On The Internet. How does it Work?"— Presentation transcript:

1 Solidify Your Employment Brand On The Internet

2 How does it Work?

3 Why The Search Engines Matter Source: comScore Core Search Report – June 2009 (US) 14,060,000,000 Search Engine Queries 65.0% 19.6%8.4%

4 Google Job Search Statistics Jobs226,000,000 Employment 68,000,000 Job 30,400,000 Careers 24,900,000 Source: Google Keyword Tool – June 2009 (US)

5 Typical Search Engine Scenario

6 25% Google users click the PAID LISTING 75% Google users click on the ORGANIC OR NATURAL LISTING

7 Typical Search Engine Scenario

8 Optimized Search Engine Scenario

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11 Apply Process Stays The Same!

12 What Search Engines Want The Most Important Goal For A Search Engine Is… Relevancy Relevancy is a search engine’s measure of how well a particular website or web page accurately matches a searching question. (Google itself takes into account about 128 different factors when measuring relevancy)

13 Job Title and Location Business Intelligence Analyst Current URL (What The Search Engines See): https://progressivece7.recruitmax.com/MAIN/careerportal/Job_ Profile.cfm?szOrderID=28608&szReturnToSearch=1&szWord sToHighlight= URL With A High Level Of Relevancy Looks Like This: analyst-job.aspx Which URL is More Relevant?

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15 Apply and Job View Tracking Analytics can create custom goals to show all your ROI on one screen

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17 Visitor Map Overlay

18 State Locations – Excel Download

19 Integration with other job boards  Custom Job Feeds to job boards and aggregators  Analytics records each visitor from each resource  Track ROI like never before

20 Integration with Social Networks  Custom Job Feeds to Facebook pages  Tweet jobs and job information all day to your followers on Twitter  Analytics tracks visitors from every network

21 Client Results ClientJuneJulyAugust Client A – 1097 Jobs Client B – 627 Jobs Client C – 45 Jobs Unique Visitors

22 Monthly Pricing Average Monthly Job Count 1 To 250 = $995 Average Monthly Job Count 251 To 500 = $1195 Average Monthly Job Count 501 To 1000 = $1395 Average Monthly Job Count 1001 To 2500 = $1595 Average Monthly Job Count = $1795 No Set-Up Fee / No Annual Contract Required / 15% Discount For Lump Sum Payment


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