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The Social Website Debra Askanase, Community Organizer 2.0 2011 Grinspoon Institute Annual Conference.

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Presentation on theme: "The Social Website Debra Askanase, Community Organizer 2.0 2011 Grinspoon Institute Annual Conference."— Presentation transcript:

1 The Social Website Debra Askanase, Community Organizer Grinspoon Institute Annual Conference

2 About the presenter Debra Askanase, Engagement Strategist Almost 20 years of experience in nonprofit work, 4+ years as a digital media strategic consultant, recently returned from 3 years in Israel. Tweets

3 We’ll Explore Together Social Media Definition Properties Segments The Social Website Goals of social media + website integration Categories of Integration Examples of social websites Connecting Resources with Examples Don’t forget to interact on Twitter, use #gijp2011

4 The Social Website The Discovery Process Goals (Why) Implementation (What) Resources (How)

5 Defining Social Media Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.

6 Defining Social Media Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.* *wikipedia, of course

7 What is Social Media? Properties: Reach Accessibility Usability Recency Impermanence/Permanence

8 Reviews and Opinions Entertainment Multimedia Collaboration Communication

9 First think about your goals Which goals will a social website serve?

10 Five Primary Goals Build followers in social media spaces Create on-site engagement Develop a sense of community Raise funds Advocacy *note the ladder of engagement

11 Then consider implementation Consider resources and goals

12 Five Categories Show Share Interact Co-Create Authenticate Interact with the conference Twitter conversation at #gijp2011

13 Examples CategoriesExamples Show Recent Tweets, Likes, comments Share Like & Tweet Button, E-Card, Fwd to Friend Interact FB Live Stream, Hashtag (Tweet Chat), Comments Co-Create Shared Content: Mapping, Wiki, Links, Games, API AuthenticateFB Login, Twitter OAuth

14 Resource Intensity Share Show Interact Co-Create Authentication Adv.Implementations Level ILevel IILevel III Tweet/Like Buttons Facebook Activity Widget Comments Geo Mapped Content Facebook Login API Custom Communities

15 Social Websites Reviewing Examples Using Goals & Implementation Categories Diving deeper with case studies

16 Repair the World: Basic Show, Share

17 Jewels of Elul: Basic Interact

18 Jewels of Elul: Basic Interact

19 HIAS: on-site engagement, build community

20 Tweetsgiving 2010: Epic Change

21 Tweetsgiving 2010: Epic Change

22 Powered By Orange (new site)

23 Powered By Orange

24 Powered By Orange

25 Diabetes Hands Foundation

26 Diabetes Hands Foundation

27 Diabetes Hands Foundation

28 Diabetes Hands Foundation

29 Diabetes Hands Foundation

30 Diabetes Hands Foundation

31 Follow the Leader: Get HandsOn #2

32 Follow the Leader: Get HandsOn #2

33 Follow the Leader: Get HandsOn #2

34 Follow the Leader: Get HandsOn #2

35 Follow the Leader: Get HandsOn #2

36 Masa Israel Journey: Program Browser

37 Think about resources

38 Resource Intensity Share Show Interact Co-Create Authentication Adv.Implementations Level ILevel IILevel III Tweet/Like Buttons Facebook Activity Widget Comments Geo Mapped Content Facebook Login API Custom Communities

39 Camp Morasha simple on-site engagement, build community

40 Healthcare Stories: MomsRising.org

41 Powered By Orange (old site) build community

42 America’s Sunday Supper: HandsOn Network

43 Community: Foursquare: Brooklyn Museum

44 API: Brooklyn Museum

45 Questions?

46 Thanks to: Seth Giammanco, Minds on who helped develop this presentation initially for the 2011 Nonprofit Technology Conference

47 Thank You! Debra Askanase, Community


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