1. Using the Power of Social Media to Attract Talented Workers with Disabilities March 21, 2013 Debra Ruh CEO and Founder Ruh Global

2. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 2 Webinar Series for Business Your Training Solution on the ADA & People with Disabilities in the Workplace Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV.

3. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 3 ADA National Network Centers 1-800-949-4232 [voice/tty] adata.org

4. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 4 Introduction  Debra Ruh founded Ruh Global in 2012. Ruh Global is a Strategic Marketing firm that allows organizations to connect and integrate the community of PwD and their families. Our services will enable corporate and public organizations to easily navigate the legal maze and confusing messages about and from the community of PwD.  Ruh Global provides innovative yet personal marketing and communication consulting with a superior level of expertise and strong professional reputation.

5. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 5 Introduction (cont.)  In 2001, Debra founded TecAccess, the leading provider of accessible Information & Communication Technologies (ICT). TecAccess merged with SSB BART Group (SSB) in April 2011 and Debra took on the role as the Chief Marketing Officer for SSB until December 2012.

6. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 6 NEWS FLASH! Consider This…  Right now someone is likely to be “Tweeting” about your company  Right now someone is likely to be blogging about your services  Right now someone is likely to be talking about us in an online social forum – #USBLN2012

7. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 7 What is Social Media?  Social Media, also known as “Web 2.0,” is a category of sites that are based on user participation and user-generated content.  They include social networking sites such as LinkedIn, YouTube, Facebook, Twitter, Flickr, LinkedIn, Pinterest, Google+, etc. NEWS FLASH!

8. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 8 Understanding The Terms Social media/Emerging media?  The use of telecommunications to interact with others online through the sharing of words, pictures, video and audio.  Begins with a virtual representation of each user (a profile), his/her social links, and a variety of additional personal/professional information  Networks become richer with more personal connections and more diverse ways to spread and gather information

9. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 9 Social Media 10 yrs old & growing Though online social platforms such as chat rooms or message boards have been around for decades, it’s been only recently that they’ve found mainstream reception. Most came online around 2004 and 2005.  Facebook: Over a billion users by the end of 2012  YouTube: Hundreds of millions users, 2 billion videos watched daily. 24 hours of video uploaded per minute.  Twitter: 400 million users as of September 2012  LinkedIn: 100+ million users, mostly business-oriented as of July 2012  Pinterest: 10.4 million users mostly women as of Feb 2012

10. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 10 Social Media Terms - Blog  Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. Blog http://en.wikipedia.org/wiki/Blog

11. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 11 Social Media Terms - Blogger  Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com Blogger http://www.blogger.com/

12. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 12 Social Media Terms - Friends  Friends - No, not your pals you play poker with on the weekends. We're talking Facebook friends. These are individuals you consider to be friendly enough with you to see your Facebook profile and engage with you. Friends https://www.facebook.com/find-friends

13. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 13 Social Media Terms (1 of 4)  Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#.” Example: #disability and #USBLN2012. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference, online or offline. Also Proper Names use @ sign. Example: @debraruh or @USBLN Hashtag  Like - A “Like” is an action that can be made by a Facebook user. Instead of writing a comment for a message or a status update, a Facebook user can click the "Like" button as a quick way to show approval and share the message. Like

14. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 14 Social Media Terms (2 of 4)  Platform - the framework or system within which tools work. That platform may be as broad as mobile telephony, or as narrow as a piece of software that has different modules like blogs, forums, and wikis in a suite of tools  Post - an item on a blog or forum.  Retweet - A retweet is when someone on Twitter sees your message and decides to re-share it with his/her followers. A retweet button allows them to quickly resend the message with attribution to the original sharer's name. Retweet  Sharing - offering other people the use of your text, images, video, bookmarks or other content by adding tags, and applying copyright licenses that encourage use of content.

15. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 15 Social Media Terms (3 of 4)  Social networking sites - online places where users can create a profile for themselves, and then socialize with others using a range of social media tools including blogs, video, images, tagging, lists of friends, forums and messaging.  Tags are keywords attached to a blog post, bookmark, photo or other item of content so you and others can find them easily through searches and aggregation. Tags can usually be freely chosen - and so form part of a folksonomy - while categories are predetermined and are part of a taxonomy.

16. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 16 Social Media Terms (4 of 4)  Trend - A trend is seen on every social network. Facebook shows what is trending when multiple users are sharing the same link or discussing the same topic. Google+ highlights trending topic when a user conducts a search. Twitter has a section to the bottom right of its home feed which clearly shows what topics and hashtags are trending in tweets. And LinkedIn shows what industries (in LinkedIn Today) that a certain story is popular. Trend  URL- Unique Resource Locator is the technical term for a web address like http://www.RuhGlobal.com

17. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 17 The Future  Despite some obstacles, PwD are extremely involved  More and more involvement due to technology improvements  Growing awareness – millions of users / customers  Mobility and other barriers to interaction do not preclude inclusion any longer

18. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 18 Here comes the Big Boom…  This is clearly not your father’s Oldsmobile!  More than 60% of Baby Boomers already use social media - and growing  76 million in the Baby Boomer generation, a very social bunch  New expectations by the Boomer generation about remaining involved, plugged in

19. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 19 How do I begin in marketing myself?  Social media is about conversations and networking.  You need a game plan. Decide what you want to accomplish. Are you looking for a job? Do you want to change careers? What are you passionate about? Do you want to become a Thought Leader?  Find the conversations to join. For example, if you’re targeting people in business or specific careers or jobs, then LinkedIn is possibly the best place to start.  Good way to proceed is to look for groups: are the active groups on the social site interested in what you can help with? If so, then potentially that is a good place to start.

20. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 20 Looking at Platforms…  Let’s take a look at current trends and future projections  As we scroll through the next slides let’s have a discussion about how each of these new technologies can impact both your business environment and your quest to hire and communicate with customers with disabilities

21. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 21 Mobility 49 million people in the U.S. owned smartphones in May, up 8.1 percent from three months earlier. Led by BlackBerry, Apple, Microsoft and Google’s Android operating systems. Of those users:  32 percent browse the Internet  30 percent use apps  21 percent access social media sites or blogs  The majority of usage is data/text, not phone service

22. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 22 Integration Facebook now allows websites to integrate it into their own blogs or websites. It works best on sites with frequently updated content. How?  “Like”/“Recommend” button: Lets visitors to your site/blog “like” or recommend an article, video or other content and comment on it  Visitor activity is shown on their Facebook page and others’ News Feeds, expanding your distribution network

23. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 23 Integration (cont.)

24. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 24 Location-Based Services  Location services let people with a mobile device (iPhone, BlackBerry, Android) “check in” at businesses, events and more.  Users earn badges and keep a running tab on places they visit, can see who else is nearby, learn about deals and get tips from others who have been there before.

25. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 25 Social Media and Recruiting  89% of Companies will use Social Media for recruiting in 2011. Up 6% from 2010.  1 of 3 employers rejected candidates based on something they found about them online  14.4 Million people have used social media to find a job in 2011  24% Managers found good candidates from social media profile  65% Companies that have successfully used Social Media  55% Companies that plan to invest more in social media recruiting in 2011

26. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 26 Social Recruiting  Simply tweeting out a link to a job posting will get you visibility and viable candidates. But to really reach your target audience - Join the conversations  Learn what is important to the targeted community  Know Your Audience  Learn the language and industries  Get Creative (Make your message stand out)  Be Open in Return (share information and communicate)  Take the time to brand your firm as a Employer of Choice  Cultivate your social media presence your brand will allow you to incorporate job announcements.

27. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 27 HR Managers & Social Media  92% of Hiring managers in 2010 used or plan to use social media to recruit  86% in Linkedin  60% in Facebook  50% use Twitter  56% (up from 54% in 2008) HR Professionals that use networking websites to source potential candidates  1 out of 5 employers use Social Networking Sites to Research Job Candidates

28. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 28 Recruit via LinkedIn  Recruiters are posting positions on social media sites like LinkedIn Groups (free) or LinkedIn Talent Advantage.  Join LinkedIn Groups that focus on people with disabilities  Professionals with Disabilities  Job Opportunities for Individuals and Veterans with Disabilities  USBLN (US Business Leadership Network)  AAPD (American Association of People with Disabilities)  COSD (Career Opportunities for Students with Disabilities)

29. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 29 Recruit via Facebook  Place positions for free in the Facebook Marketplace  Ad will require location, job category, subcategories, title, description and allow post an image  Facebook Pages  Use your Facebook Page as a recruiting tool.  You can also post job openings for your fans to see  Facebook Ad  This is another option that allows a laser targeting ability  This is a pay per click (how many people clicked on your ad) OR pay per impression (how many people potentially saw your ad)

30. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 30 Recruit via Twitter  Twitter can be powerful for smaller companies or a recruiter who wants to get an edge.  Only 140 characters but you can tweet short messages with a URL  Increase your network by including hashtags like #disabilities, #accessibility, #inclusion, #employment, #jobpost, #career, #staffing, #hiring  You can also engage with candidates and follow the topics the tweet about with messages like: Stop by our job fair or career expo Check out more positions at www.company.com

31. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 31 Pinterest Where The Ladies At?  Pinterest. 2 Million Daily Facebook Users, 97% Of Fans Are Women  Pinterest now has over 10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users. Pinterest  With gorgeous photography, and links to travel and shopping, Pinterest is becoming an obsession for flocks of women.  AppData and Facebook’s advertising tool show that over 97% of Pinterest’s Facebook fans are women.

32. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 32 Pinterest & Recruiting  Creative Positions – Allows a slick place for creative people to pin their portfolios  Allow a job seeker to share resumes and other content  Allow both recruiters and job seekers to find content via hashtags. Instead of cool – add #disabilities and relevant comments about pinned content  Boards can be filled with content showing recruiters the Thought Leaders in a space  Could allow recruiters to quietly observe the content  Allow recruiters to brand their firm as “Employers of Choice” by pinning articles and PR about the firm

33. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 33 Debra Ruh’s Pinterest

34. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 34 Other Options  Craig’s List  Disaboom  Disability Scoop  ODEP EARN  Getting Hired  Disability Specific Sites  NFB (National Federation for the Blind)  AFB (American Foundation for the Blind)  Easter Seals  United Way  The Arc  UCP (United Cerebral Palsy)

35. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 35 Recruiters are also using… Recruiters are using Social Media to post positions and chatter with candidates. However they are also using it to:  Determine Culture Fit  Personal Branding Inconsistencies  Written Communications Skills  Trending Health Issues  Lifestyle Changes Some recruiters are using it at a deeper level sometimes before the first conversation ever happens and in those case a candidate is rarely given the opportunity to clarify, retract or explain…

36. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 36 ROI of Using Social Media  Social media recruiting can allow employers to target diverse candidates.  It can also allow an employer to get to know a candidate a little better.  Are they a leader in the community?  Are they knowledgeable in their field?  Using tools like LinkedIn, Facebook and Twitter takes recruiting back to its grass root day of networking but in the digital age.

37. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 37 Great Developments, But…  A growing concern exist over the accessibility of such technology  Digital Divide and Social Inclusion  Platform Developers lack awareness  Like PwD, Boomers will be very loyal customers, who wants them?  Boomers adding their voice to PwD will be LOUD

38. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 38 Accessibility Issues  Keyboard only users would experience varying degrees of difficulty, ranging from a lack of links that allow them to jump over main navigation links, to pages or features that were effectively inaccessible to keyboard users.  Many graphics lack any alternative text (or ‘tool tips’).  Most platforms use an unlabelled ‘CAPTCHA’ (Completely Automated Public Turing Test to Tell Computers and Humans Apart)

39. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 39 * Open Discussion & Questions

40. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 40 Resources  USBLN – Business Leadership Network www.usbln.org/ www.usbln.org/  Southeast ADA Center adasoutheast.org adasoutheast.org  Southeast TACE Region IV tacesoutheast.org tacesoutheast.org  Ruh Global www.RuhGlobal.com Burton Blatt Institute bbi.syr.edu www.RuhGlobal.com bbi.syr.edu  ADA National Network adata.org adata.org

41. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 41 Contact Information Debra Ruh, CEO and Founder Ruh Global 804-749-3565 debra@ruhglobal.com www.RuhGlobal.com Follow on: Twitter, Linked-In, Facebook, Pinterest, Tumblr @debraruh

42. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 42 THANK YOU!

43. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 43 Sponsors of Webinar Series Burton Blatt Institute – Southeast A partnership of the Southeast ADA Center and Southeast TACE Region IV ADA National Network

44. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 44 Education Credits By April 5, 2013 CEU Credit - (0.1) Approved by the University College at Syracuse University  By April 5, 2012, participants must Login into their Webinar Account & Complete the CEU Request. CEU Requirement Details adasoutheast.org/webinars/edcredit.php CEU Requirement Details adasoutheast.org/webinars/edcredit.php Login to Webinar AccountLogin to Webinar Account: adasoutheast.org/webinars/myportal.php adasoutheast.org/webinars/myportal.php

45. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 45 Questions or Help Contact Us: The Webinar Series for Business is hosted by the Burton Blatt Institute (BBI) - Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV.Burton Blatt Institute (BBI)Southeast ADA CenterSoutheast TACE Region IV Phone: Southeast ADA (404) 541-9001 [voice/tty] Southeast TACE (866) 518-7750 [voice/tty] Email: ADAsoutheast@law.syr.edu tacesoutheast@law.syr.edu Web: TACEsoutheast.org ADAsoutheast.org Office Hours: Monday - Friday, 9:00 a.m. to 5:00 p.m. [Eastern Time]

46. Webinar Series for Business Hosted by: Burton Blatt Institute – Southeast, a partnership between the Southeast ADA Center and Southeast TACE Region IV. Funded by NIDRR Grant # H133A110021© 2013 All Rights ReservedBurton Blatt Institute – SoutheastSoutheast ADA CenterSoutheast TACE Region IV 46 Disclaimer The Southeast ADA Center is authorized by the National Institute on Disability and Rehabilitation Research (NIDRR) to provide information, materials, and technical assistance to individuals and entities that are covered by the Americans with Disabilities Act (ADA) and its Amendments under Grant No. #H133A110021. However, NIDRR is not responsible for enforcement of the ADA. For more information or assistance, contact your regional ADA Center via the ADA National Network at adata.org or call 1-800- 949-4232 [voice/tty].adata.org The information, materials, and/or technical assistance are intended solely as informal guidance, and are neither a determination of your legal rights or responsibilities under the Act, nor binding on any agency with enforcement responsibility under the ADA. The Burton Blatt Institute (BBI) at Syracuse University does not warrant the accuracy of any information contained herein. Any links to non-BBI information are provided as a courtesy. They are not intended to nor do they constitute an endorsement by the BBI of the linked materials.