Presentation on theme: "Twitter 101 Twitter – Fastest growing social media platform in the world By Kelby Peachey Social Media Chair - National Arthritis Walk Volunteer Committee."— Presentation transcript:
Twitter 101 Twitter – Fastest growing social media platform in the world By Kelby Peachey Social Media Chair - National Arthritis Walk Volunteer Committee Denver Arthritis Walk Co-Chair Peachey's Pack Team Captain www.peachypains.com | Twitter/Facebook: @PeachyPains Peachey's Pack www.peachypains.com
Twitter for Arthritis Walk What is Twitter and where did it come from? How big is the Twitter base? How does Twitter work? Love those Hashtags! Twitter Tips!
Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” Conversation Community building Sales Customer Service Marketing Microblogging (huh?) Outbound Communication Listening/research And more … Source: http://commoncraft.com/twitterhttp://commoncraft.com/twitter
How big is the Twitter base? Show me the stats 5
How big is the Twitter base?: By the Numbers … In January 2009, Twitter.com clocked in with 4.5 million unique visitors in the US. More than 7 million unique visitors in the US for the month of February 2009 (note: this number represents visitors to www.Twitter.com and does not include API or mobile Twitter usage)www.Twitter.com The service grew 1,382% year-over-year in February 2009 21 mil US visitors in July 09 27 fold growth in one (1) yr 35-54 is largest segment 12-17 & 18-24 segments growing Source: http://blog.comscore.com/2009/09/changing_demographics_of_twi tter.html http://blog.comscore.com/2009/09/changing_demographics_of_twi tter.html
How big is the Twitter base?: By the Numbers … Source: Social Networking Survey for Nonprofits by NTEN, The Port and Common Knowledge
How does Twitter work?: Conversation … Follow interesting and conversational people Share “what you’re interested in” or “what has your attention” Ask and answer questions Participate in conversations Be … – Human – Interesting – Helpful – Newsworthy – Conversational Source: http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/http://www.flickr.com/photos/dominicspics/1135876473/sizes/l/
How does Twitter work?: The Basics … Source: http://commoncraft.com/twitterhttp://commoncraft.com/twitter
How does Twitter work?: Anatomy of the Home Page Where you add your “tweet” The timeline to view what you and your followers are saying # of people you are following # of people following you # of tweets you’ve sent Top trending topics
How does Twitter work?: Anatomy of your Profile Page @ messages sent to you Direct (private) messages sent to you Tweets marked favorite Search Timeline of what you’ve said Profile Blurb
TermDefinitionUsage TweetA 140 character update or post sent via twitter “I just got a tweet from Jeremy” @ message/replyUsing the @ syntax let’s the twitter user know your mentioning them. “@comonknow @americancancer mentioned the same article in their tweets” FollowWhat you do to receive/view tweets from someone. “I’m now following @Oprah” FollowersNumber of people subscribed to receive your tweets. “@lancearmstorng has 964,454 followers” Short URLShortened version of a normal URL to use fewer of the 140 characters. “@commonknow mentioned the same article in their tweets http://tinyurl.cm/oj9jmf”http://tinyurl.cm/oj9jmf Hashtag “#”A “hash tag” is included in tweets to group them by topic area (i.e. #followfriday)#followfriday “justinvisionary“justinvisionary #NPO #NGO #NTEN Did you know @givezooks is giving away 1k to the winner of the #donorschoice contest? Vote now! http://good.ly/g5dxvg “#NPO#NGO#NTEN@givezooks#donorschoicehttp://good.ly/g5dxvg Direct Message “DM” Send a message to someone so only they can see it. “d commonknow question re webinar – when was the benchmark survey released” ReTweet “RT”The act of forwarding/repeating another persons message to your followers with attribution. “EricOverman RT @tonia_ries: I donated $20 for team #modernmedia at #140smiles benefiting @operationsmile. Join me: http://140smiles.org”EricOvermantonia_riesoperationsmilehttp://140smiles.org How does Twitter work?: Terms to know …
So, let’s apply what we learned. How does Twitter work? Terms to know … Message “@” ReTweet “RT” Hashtag “#” Tweet
How does Twitter work?: Search … Resource: http://commoncraft.com/twitter-searchhttp://commoncraft.com/twitter-search Search for people, places, hashtags!!
Famous Chronic Illness Hashtags #Spoonie – Derives from “The Spoon Theory” written by Christine Miserando. Her personal story and analogy of what its like to live with sickness or disability. #arthritis – Groups everyone who has arthritis together. Those who have arthritis identify themselves by their type of arthritis. So use them as hashtags! – #rheum – #spondy – #Fibro – #Lupus
Love those Hashtags! Find people who don’t follow you Find people who have common interest Easy way to follow a conversation about that particular interest
#FollowFriday or #FF What is #followfriday? – Every Friday, you’ll see thousands of people on Twitter using this phrase, so we thought we’d take a moment to explain what Follow Friday is, and how you can join in with this Twitter game. – #FF is #followfriday abbreviated. Helps with the number of characters! #followfriday is a game in which people suggest who to follow on Twitter. – It helps everyone find interesting Twitter users. You list the users you recommend following and add “#followfriday” anywhere in the Tweet so others can find it. The “#” is very important – don’t forget it! Example Tweet (feel free to copy this and replace the Twitter names with your friends’ Twitter names and reasons to follow): – #followfriday: @mashable @adamostrow @sharonfeder @jbruin @adamhirsch @benparr @brett @tamar @doctorparadox @w3edge @catone @franticnews @film_girl@mashable@adamostrow@sharonfeder@jbruin @adamhirsch@benparr@brett@tamar@doctorparadox@w3edge @catone@franticnews@film_girl You can find everyone’s #followfriday suggestions on Twitter search. An easy way to make friends and find new followers! Source: http://mashable.com/followfri/
It’s not just another megaphone to yell at people with Twitter Tips – STOP! Source: http://www.flickr.com/photos/william-hamon/1658466013/sizes/o/http://www.flickr.com/photos/william-hamon/1658466013/sizes/o/
Twitter Tips - 101 There are some basics you need to know to get started Answer the question “Why am I on Twitter?” Think about how Twitter fits into your overall online/offline strategy Identify staff participants Identify your audience Find people to follow Determine how often you will participate Know your tone, identity, language, interests, relationship
Being human is key to succeeding in Twitterville Fill out your entire profile Use a human picture Speak in a human voice Be a person and an organization Present the personal angle to org. issues Sincerity, transparency, and democracy Twitter Tips – Humanize it!
It’s about the people, relationships and community Listen Participate regularly Engage with your followers & fellow tweeters Be ready to learn from your followers Retweet, respond, ask, and follow Twitter Tips – Participate!
A few resources for you to get started… BlackBaud Twitter Help Twitter’s Getting Started GuideGetting Started Guide Twitter’s How-To GuidesHow-To Guides Twitter’s Troubleshooting GuidesTroubleshooting Guides Twitter in plain English Twitter search in plain English