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Nice World Technology Training Creative Marketing on the Digital Channel Instructor Peter (NICE) Mitchell URL

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Presentation on theme: "Nice World Technology Training Creative Marketing on the Digital Channel Instructor Peter (NICE) Mitchell URL"— Presentation transcript:

1 Nice World Technology Training Creative Marketing on the Digital Channel Instructor Peter (NICE) Mitchell URL

2 That’s a fancy name Digital Channel - Massive technology shift - Analog to digital - One to many, many to many, some to some What is it? - lists - Website with transactional pipeline - Blog optimized for search - Web 2.0 (3.0) services (cloud software) - Targeted advertising - Social content, video, audio, decks - Social networking

3 But first, about me Pete Nice - Internet name - Nice World Industries - PeteNice.com - NiceWorld.org Bio - Doing web since web - Media training center - Consultant - Teaching, web design, - Transitioning traditional marketing materials to digital - Bulletin boards, registrations, etc.

4 and, more about ME Agency Life Helped transition creative shop to digital - Interactive department: web, online applications, mobile sites, animation, multimedia games and widgets, viral videos, user centered design, user experience, site optimization, server administration, third party tools. - On line marketing: banners, pay-per-click, search engine marketing, search engine optimization, campaign optimization, landing pages, marketing, social campaigns, social analytics, training, consulting, on and on

5 But what I really like Directing - Mentoring - Collaborating - Synergy

6 So What Being Creative - Creating systems to capture insight. - Mechanical: journaling, notes, voice memos, doodling. - Social: fun with friends, co-workers, meetups, teaching, learning, listening (critical). - Internal: critical voice (watch out), ideating is iterative, take risks, be vulnerable, put it out there.

7 Be Curious Inspiration - Great works, cultural, historical. - Business success, large and small. - Thought leaders, what’s next? - Physical activity, feed your brain. - Mental centering, feed your brain.

8 Be Curious About TECHNOLOGY Participate - Web / Blog, do you have? - Rinse / repeat, become a return visitor. - Wade in (watch out). - Subscribe, get on the list, the feed, add to your wall. Active Engagement - How did they do that? - Who did it?

9 Enough WooWoo Practical Tips - Website - Blog - YouTube - Facebook - Twitter

10 Website Plan for adaptation

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16 Blog Plan for integration

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18 YouTube Shoot Well - How to shoot a video with your iPhone Title Well - Title tag is crucial!

19 YouTube Thumbnail Well

20 Facebook “I already know how to post stuff on Facebook” - Social Media Student

21 Facebook tips Annotated Guide to Facebook SuccessGuide

22 Annotated Guide to Facebook SuccessGuide

23 Annotated Guide to Facebook SuccessGuide

24 Facebook pro tips

25 Use the “highlight” feature Embiggen graphics on your wall

26 Facebook pro tips Use the “highlight” feature BOOM!

27 Facebook pro tips Use the “highlight” feature On mobile, not so much

28 Facebook pro tips Create image macros “A rule or pattern that specifies how a certain input sequence should be mapped to an output sequence” - WikiWiki

29 Facebook pro tips Create image macros Why your Facebook feed is crammed with visual gags - SlateSlate Algorithym changes Larger display Meme generatorsgenerators

30 Facebook pro tips Tell a story with your gallery

31 Facebook pro tips Get creative with your timeline cover

32 Facebook pro tips

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35 Here’s how Best image sizes for your Facebook Timeline page - GroSocialGroSocial

36 Facebook pro tips Use a short url to push message URL shorteners - Bit.lyBit.ly - Fur.ly - Moo- Moourl.com

37 Facebook pro tips Use Facebook video effectively Edit the video thumbnailthumbnail

38 Facebook pro tips Use Facebook video effectively

39 Facebook pro tips Use Facebook video effectively

40 Facebook pro tips Use integrated web tools SoundCloudFacebook

41 Social media strategy Include a call to actioncall to action “Which is better: Harry Potter or Twilight?”“Which is better: Harry Potter or Twilight? Tell us in the comments!” “My hampster fell into the garbage disposal. Click Like if you will miss him.”

42 Social media strategy Create content that is shareable Rules Make content that is useful Provoke a conversation Strike an emotional chord Help visitors define themselves Help visitors look smart Be funny

43 Social media strategy Create content that is shareable Techniques Use imagery Keep it short Write a tight-fighting headline Track your results

44 Good or bad? Let’s discuss the following FB posts

45 Good or bad?

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51 140 tweaks Twitter started as an SMS tool, limited characters to allow for message and header.started What is it today? Subscription service, alternative to RSS One to many & one to one communications Multimedia aggregation platform

52 Twitter basics “Twitter is so easy, you have to do it”so easy - Stan Schroeder, Mashable

53 Twitter basics Hello world! I can delete me (kinda)

54 Twitter basics Share and embed, very cool

55 Twitter basics Share via

56 Twitter basics You’ve got mail

57 Twitter basics You’ve got embed

58 Twitter basics...and increasingly about integrated content (this is a twitter card)twitter card

59 Campaign Promote Increase momentum before an event by retweeting event-related content

60 #hashtag #Hashtag Aggregate conversations (tool) Meta-concept (idea) What’s it good for? Start or join a topic Host or join a chat Organize your own content Be found Useful hashtag toolshashtag tools

61 Jargon Twitter Bots FailWhale FTW (for the win) IMO (in my opinion) OH (overheard) HT (heard through) RT (retweet) via (an idea from) Official Twitter Glossary

62 Twitter pro tips

63 Design tips Create a custom background image Twitter pro tips

64 Design tips Get clever with your profile image Face front Headshot (mostly) Appealing Good lighting Creative Twitter pro tips

65 Design tips Profile picture and header image togethertogether Twitter pro tips

66 Tweet strategically Twitter pro tips Tips from Dan Zarella

67 Tweet strategically Twitter pro tips

68 Tweet strategically Twitter pro tips

69 Tweet strategically Twitter pro tips

70 Tweet strategically Twitter pro tips

71 Tweet strategically Twitter pro tips

72 Twitter keys Add UTF-8 characters (sparingly) how tohow to Twitter pro tips

73 Twitter keys Twitter pro tips LIKE THE COOL KIDS DO!

74 Add images to tweets Twitter pro tips

75 Add images to tweets Twitter pro tips

76 Add images to tweets Twitter pro tips

77 Use integrated platforms Twitter pro tips Soundcloud integrates nicely with Twitter

78 Use integrated platforms Twitter pro tips So does YouTube

79 Use integrated platforms Twitter pro tips Twitter cards, photos, videos, music, article extracts, app downloadsapp downloads

80 Creative Strategy Creativity is the core ingredient in a coordinated campaign. Promote across platforms, web, , etc. Atomize your content, more is more Integrate social into virtual and meetspace Create full circle campaigns

81 fin Instructor Peter (NICE) Mitchell URL


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