Presentation on theme: "Nice World Technology Training Creative Marketing on the Digital Channel Instructor Peter (NICE) Mitchell URL"— Presentation transcript:
Nice World Technology Training Creative Marketing on the Digital Channel Instructor Peter (NICE) Mitchell email@example.com URL www.niceworldtech.com
That’s a fancy name Digital Channel - Massive technology shift - Analog to digital - One to many, many to many, some to some What is it? - Email lists - Website with transactional pipeline - Blog optimized for search - Web 2.0 (3.0) services (cloud software) - Targeted advertising - Social content, video, audio, decks - Social networking
But first, about me Pete Nice - Internet name - Nice World Industries - PeteNice.com - NiceWorld.org Bio - Doing web since web - Media training center - Consultant - Teaching, web design, - Transitioning traditional marketing materials to digital - Bulletin boards, registrations, etc.
and, more about ME Agency Life Helped transition creative shop to digital - Interactive department: web, online applications, mobile sites, animation, multimedia games and widgets, viral videos, user centered design, user experience, site optimization, server administration, third party tools. - On line marketing: banners, pay-per-click, search engine marketing, search engine optimization, campaign optimization, landing pages, email marketing, social campaigns, social analytics, training, consulting, on and on
But what I really like Directing - Mentoring - Collaborating - Synergy
So What Being Creative - Creating systems to capture insight. - Mechanical: journaling, notes, voice memos, doodling. - Social: fun with friends, co-workers, meetups, teaching, learning, listening (critical). - Internal: critical voice (watch out), ideating is iterative, take risks, be vulnerable, put it out there.
Be Curious Inspiration - Great works, cultural, historical. - Business success, large and small. - Thought leaders, what’s next? - Physical activity, feed your brain. - Mental centering, feed your brain.
Be Curious About TECHNOLOGY Participate - Web / Blog, do you have? - Rinse / repeat, become a return visitor. - Wade in (watch out). - Subscribe, get on the list, the feed, add to your wall. Active Engagement - How did they do that? - Who did it?
Here’s how Best image sizes for your Facebook Timeline page - GroSocialGroSocial
Facebook pro tips Use a short url to push message URL shorteners - Bit.lyBit.ly - Fur.ly - Moo- Moourl.com
Facebook pro tips Use Facebook video effectively Edit the video thumbnailthumbnail
Facebook pro tips Use Facebook video effectively
Facebook pro tips Use Facebook video effectively
Facebook pro tips Use integrated web tools SoundCloudFacebook
Social media strategy Include a call to actioncall to action “Which is better: Harry Potter or Twilight?”“Which is better: Harry Potter or Twilight? Tell us in the comments!” “My hampster fell into the garbage disposal. Click Like if you will miss him.”
Social media strategy Create content that is shareable Rules Make content that is useful Provoke a conversation Strike an emotional chord Help visitors define themselves Help visitors look smart Be funny
Social media strategy Create content that is shareable Techniques Use imagery Keep it short Write a tight-fighting headline Track your results
Good or bad? Let’s discuss the following FB posts
140 tweaks Twitter started as an SMS tool, limited characters to allow for message and header.started What is it today? Subscription service, alternative to RSS One to many & one to one communications Multimedia aggregation platform
Twitter basics “Twitter is so easy, you have to do it”so easy - Stan Schroeder, Mashable
Twitter basics Hello world! I can delete me (kinda)
Twitter basics...and increasingly about integrated content (this is a twitter card)twitter card
Campaign Promote Increase momentum before an event by retweeting event-related content
#hashtag #Hashtag Aggregate conversations (tool) Meta-concept (idea) What’s it good for? Start or join a topic Host or join a chat Organize your own content Be found Useful hashtag toolshashtag tools
Jargon Twitter Bots FailWhale FTW (for the win) IMO (in my opinion) OH (overheard) HT (heard through) RT (retweet) via (an idea from) Official Twitter Glossary
Use integrated platforms Twitter pro tips Soundcloud integrates nicely with Twitter
Use integrated platforms Twitter pro tips So does YouTube
Use integrated platforms Twitter pro tips Twitter cards, photos, videos, music, article extracts, app downloadsapp downloads
Creative Strategy Creativity is the core ingredient in a coordinated campaign. Promote across platforms, web, email, etc. Atomize your content, more is more Integrate social into virtual and meetspace Create full circle campaigns
fin Instructor Peter (NICE) Mitchell firstname.lastname@example.org URL www.niceworldtech.comcom