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+ Embracing New Approaches to Philanthropy Final Presentation for Prof.ssa Giuliana Gemelli Storia della Filantropia 17 May 2012.

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Presentation on theme: "+ Embracing New Approaches to Philanthropy Final Presentation for Prof.ssa Giuliana Gemelli Storia della Filantropia 17 May 2012."— Presentation transcript:

1 + Embracing New Approaches to Philanthropy Final Presentation for Prof.ssa Giuliana Gemelli Storia della Filantropia 17 May 2012

2 + Generations in Philanthropy Possibility of Donations from Every Generation Defining the Generations Leading Multigenerational Fundraising Efforts

3 + Traditionalists (Pre WWII) Born: Characteristics: Loyal, respect for authority, separate work and personal life, value work Capacity to Give: Planned giving, lifelong donors, major donors Understand Their Philanthropy: Giving is the right thing to do Frame Your Message: Traditional organizational message Choose Your Medium: Traditional organizational methods Elicit Their Response: Check in the mail Say Thank You: Send thank you letter or card

4 + Baby Boomers Born: Characteristics: Strong work ethic, optimistic, idealistic, self- improvement, flexibility, recognition, respect Capacity to Give: Major donors, planned giving, legacy philanthropy through children Understand Their Philanthropy: Giving makes me feel good Frame Your Message: Tell a story focusing on impact Choose Your Medium: Telemarketing Elicit Their Response: Over the phone Say Thank You: Thank you letter from client or letter illustrating impact of the gift

5 + Generation X Born: Characteristics: Self-reliant/independent, quick fix, results-oriented, short and concise communication, direct communication, public recognition Capacity to Give: Lifelong givers, annual giving, future major donors Understand Their Philanthropy: Giving accomplishes my goals Frame Your Message: Use formula: $X provies Y well for Z community Choose Your Medium: Peer-to-peer asks Elicit Their Response: Online or through payroll deduction Say Thank You: Accounting of how funds were used and results were achieved

6 + Millenials (Generation Y) Born: Characteristics: Diverse, networked, entrepreneurial, challenge status quo, look for transparency, service-learning experience Capacity to Give: New philanthropists, annual giving, online giving, future donors Understand Their Philanthropy: Giving is one tool I use to make a difference in the world Frame Your Message: Discuss multiple methods of involvement Choose Your Medium: Build a web presence outlining causes and they will find you Elicit Their Response: Online gifts and volunteer hours Say Thank You: Interactive thank you that encourages other forms of involvement

7 + Engaging Philanthropy’s Next Generation Opportunities of Seeking Funds from Young Philanthropists Cultivating the Next Generation of Donors Relationships Don’t Change

8 + Working Across Generations 1. The Replacement Theory 2. The Staying on Top Theory 3. The Redefining the Position Theory 4. The Recognition Problem Theory 5. The New Structures and Practices Theory

9 + 1. The Replacement Theory Not enough people in line to fill roles Need to create a pipeline of new staff Hasn’t been motivating or inspiring for non-profits to recruit and retain emerging leaders

10 + 2. The Staying on Top Theory Lack of leadership opportunities for next gen professionals Young professionals will start their own organizations if there aren’t spots for them in existing non-profits Result: market saturation, funds even less accessible Existing leadership roles / those in them will need to shift

11 + 3. The Redefining the Position Theory New leadership models to challenge traditional non-profit hierarchy Distribution of responsibility to co-directorship and team approaches Appealing to next gen staff

12 + 4. The Recognition Problem Theory Next gen professionals feel invisible to current and tenured leadership This path requires a shift in leadership styles and communication

13 + 5. The New Structures and Practices Theory Perspective of organizational structure and systems There are new structures that will support the long-term sustainability of organizations, recruit new talent and disperse power Organizations that embrace innovation and create fun workspaces may have a better chance at recruiting and retaining talent under this theory

14 + Volunteering Is Philanthropy Creating Volunteer Opportunities Increases Prospective Donors Committee Participation Board Service

15 + The Next Generation of Grant Makers Investing in Professional Development How Social Media Changes Grant Making Understanding Family Philanthropy What Nonprofits Can Do

16 + Harnessing the Power of Online Communications Going Where the Givers Are Social Media: a Tool, Not the Tool Listen to Your Fans and Followers Social Media is… a Plant, Stewardship, Two-Way Street Adding Value through Social Media Build and Implement a Social Media Plan Evaluating Social Media Strategies

17 + Using Twitter to T.W.E.E.T. T (Target): Why Tweet? W (Write): Why You Should Tweet Like Kanye E (Engage): Tools to Win E (Explore): Finding and Bringing Everybody to You T (Track): Making Sure You’ve Hit Your Mark

18 + T (Target): Why Tweet? The Three Most Common Targets Information Accounts: Room to Read, Blackbaud The Personalized Account: National Wildlife Federation, Stop Bullying, and Room to Read The Fundraising Account: Twestival and Surfrider Account Target or Campaign Target? Making and Reaching Goals

19 + W (Write): Why You Should Tweet Like Kanye The Written Word (What You Can Learn From Kanye West) Using Multimedia in Your Tweets Connect Your Target with Your Writing Strategy

20 + E (Engage): Tools to Win Built-in Functionality Worth Using: #Hashtags, Retweets Using Twitter in Haiti and Japan Tweets as Data: The Present and Future of Crisis Mapping

21 + E (Explore): Finding and Bringing Everybody to You Finding Yourself Finding Key Endorsements and New Leads New Examples of Success

22 + T (Track): Making Sure You’ve Hit Your Mark Do You Remember Your Target? Tools to Track Effectively Becoming Streamlined

23 + Where to Go from Here Embrace Change, Ask Questions Opportunity, Not Obligation Becoming a Learning Organization

24 + Sources Davis, Emily. Fundraising and the Next Generation: Tools for Engaging the Next Generation of Philanthropists. Hoboken: John Wiley & Sons, Print. Diaz-Ortiz, Claire. Twitter for Good: Change the World One Tweet at a Time. San Francisco: Jossey-Bass, Print. Wakefield, Daisy, Aphra Sklair, and Andy Gibson. “Philanthropy and Social Media.” Institute for Philanthropy: Helping donors achieve impact. September Web. 14 May 2012.


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