The Breakdown Total Actions Taken:752 (2,556 legislators reached) - Actions Taken from e-blast: 558 - Actions Taken from blog: 8 TOTAL:168 took action from either Facebook or Twitter 25% of our advocacy messages were a result of social media!!!
Traditional Media: Emails to Reporters
Social Media: Tweet & Facebook the Articles!
Social Media: Tweet & Facebook the Op-eds
Traditional Media: More Op-eds
Social Media: Get your Networks to Spread the Word!
Traditional Media: More Outlets Pick Up the Story
Social Media: Be Faster Than the Media
Social Media: Utilize Blogs too!
“I won the Coolest Person of the Year Award!”
Communicating Important News (Traditional) “Hi, Sally. Let’s meet at that diner later. But first, I won the Coolest Person of the Year Award!”
Communicating Important News (Traditional) “Andre, I won this amazing award today. I’m officially cool!”
Communicating Important News (Traditional) “In today’s top story, the Cool People Society announced this year’s recipient…”
Communicating Important News (Traditional) Coolest Person Awarded Washington State Resident Wins Top Honor
Communicating Important News These Days Keep emails from cool people out of your spam filter. Add firstname.lastname@example.org to your safe sender list.
Communicating Important News These Days guess who won coolest person of the year award? not me
Communicating Important News These Days MORE COOL DEMOCRATS THAN REPUBLICANS?
Communicating Important News These Days
31 INDIVIDUAL ADVOCATE Professional spokesperson State/local organization National organization
32 Account type: Individual, Personal Followed by: Largely personal network of individuals Connection to campaign: Personal and/or professional interest and network Megan Bolton, @megdeboleo NLIHC Research Director Joined Twitter in 2010 Following: 265 Followers: 68 Tweets: 121 INDIVIDUAL ADVOCATE WWW.UNITEDFORH OMES.ORG
33 INDIVIDUAL ADVOCATE // TWEET STYLE Personal voice and perspective Connects network to other sources Can share professional content/news from personal perspective WWW.UNITEDFORH OMES.ORG
INDIVIDUAL ADVOCATE 34 WWW.UNITEDFORH OMES.ORG TIPS Follow media, public figures and elected officials, organizations, and other professionals Find interesting tweets to share not just from your personal life, but from your professional life as well Use all the Twitter flair! hashtags, links, @, RT… CAMPAIGN TWEET “ASKS” Educate your network about the need for the NHTF& connect them to the campaign! Link to www.unitedforhomes.org and other sources that can further educate individuals in your networkwww.unitedforhomes.org Share content that would catch the eye of an uninformed bystander Put your personal spin on it!
Professional spokesperson megan’s boss Account type: Individual, Professional Followed by: Unknown individuals, organizations, professional peers Connection to campaign: Professional Sheila Crowley, @sheilaatnlihc President and CEO of NLIHC Joined Twitter in 2012 Following: 888 Followers: 434 Tweets: 242 35 WWW.UNITEDFORH OMES.ORG
PROFESSIONAL SPOKESPERSON // TWEET STYLE Personal voice and perspective, but professional content More focused opinions, higher level of analysis Sharing more insider information 36 WWW.UNITEDFORH OMES.ORG
TIPS Connect with peers, economists, key figures, elected officials Read Twitter for news and opinions Interact with other professionals, the media Use Twitter as a thoughtful microphone Involve your communications team! Offer analysis, commentary CAMPAIGN TWEET “ASKS” Spark debate; get people to think and talk about it! No longer just spreading the word, but providing it Use Twitter to help influence public opinion Offer analysis A tweet is quotable – this is your commentary Professional spokesperson megan’s boss 37 WWW.UNITEDFORH OMES.ORG
LOCAL/STATE ORGANIZATION PARTNERS WITH MEGAN’S OFFICE Account type: Professional Followed by: Constituents, professional peers, state followers Connection to campaign: Professional Washington Low Income Housing Alliance, @WLIHA NLIHC State Partner Been on Twitter since 2010 Following: 697 Followers: 1,222 Tweets: 2,475 38 WWW.UNITEDFORH OMES.ORG
LOCAL/STATE ORGANIZATION // TWEET STYLE Voice of the organization, covers broad range of topics Sharing state-specific news, or customizing content for state Speaking to interests of constituents 39 WWW.UNITEDFORH OMES.ORG
TIPS Follow accounts on the national and local level – media, elected officials, peers You can follow your followers (constituents) RT national level tweets – but adapt with your local spin Be interactive! CAMPAIGN TWEET “ASKS” Seek endorsers and co-sponsors! Educate media and your elected officials. Tweet directly to media; send pitches for a local story Tweet directly at your elected officials; ask your Representative to co- sponsor! Showcasing your local support Educate your followers about the campaign; use links and #unitedforhomes LOCAL/STATE ORGANIZATION PARTNERS WITH MEGAN’S OFFICE 40 WWW.UNITEDFORH OMES.ORG
NATIONAL ORGANIZATION MEGAN’S OFFICE Account type: Professional Followed by: Full range Connection to campaign: Professional National Low Income Housing Coalition @NLIHC Been on Twitter since 2009 Following: 531 Followers: 2,777 Tweets: 3,969 41 WWW.UNITEDFORH OMES.ORG
NATIONAL ORGANIZATION // TWEET STYLE Sharing resources Retweet, Retweet, Retweet Large campaign updates Inside scoop and general education 42 WWW.UNITEDFORH OMES.ORG
STEPS Follow national public and elected officials Follow state level affiliates Respond to your constituents in tweets Interact and engage CAMPAIGN TWEET “ASKS” Seek endorsers and co-sponsors! Educate media and your elected officials. Sharing broad campaign updates Find a way to connect other interest groups in your network to the campaign Seek endorsements and co-sponsors Showcasing the campaign’s broad support Use your network to raise awareness on the campaign and foster more support 43 WWW.UNITEDFORH OMES.ORG NATIONAL ORGANIZATION MEGAN’S OFFICE