Barbara Kellerman divides followers into five categories, based on their level of discretionary investment. Followership How Followers are Creating Change & Changing Leaders It is used here with her permission
Understanding Followership Level of Discretionary Investment Bias for Action Low High
Bad Followers Bias for Action Low High Isolates Participants Bystanders Level of Discretionary Investment
Good Followers Low High Diehards Isolates Activists Participants Bystanders Bias for Action Level of Discretionary Investment
Isolates are completely detached. They don't care about their leaders, or respond to them in any way. By default – by knowing nothing and doing nothing – the isolates strengthen those leaders who already have a strong following.
Bystanders observe - but do not participate. They make a deliberate decision to stand aside, disengaging from their leader and the group. This withdrawal is, in effect, a declaration of neutrality that amounts to tacit support for the status quo.
Participants are, in some minor way, engaged. They either favour or oppose their leader and the organizations of which they are a part. In either case, they care just enough to invest some of what they have (time, for example) to have an impact.
Diehards are fully prepared to die for their cause, whether that is an individual, an idea or both. Diehards are deeply devoted to their leaders. Diehards are defined by their dedication. They are willing to risk life and limb.
The Key to Followership ? Learning Orientation Performance Alignment Psychological Alignment Embracing Innovation & Change External Customer Focus High Commitment High Performance High Capability High Commitment High Performance High Capability
The Key to Followership ? Learning / Teaching Orientation High Performance Psychological Alignment Embracing Innovation & Change External Focus High levels of discretionary investment
Shift from … Geezers - Analog Linear approach Liked Maps Valued experience Conventional warfare Believed in specialists Geeks - Digital Nonlinear thinkers Comfort with compass Beginner’s mind Cyber-terrorist Deep generalists
Shift from … Geezers - Analog Linear approach Like detailed maps Value deep experience Prefer conventional warfare Believe in the tenured specialist Geeks - Digital Nonlinear thinkers Comfort with compass Beginner’s mind Cyber-terrorists Passionate generalists
Treat people as investors Create the “winning” conditions Get the best “ROP” (Return on Potential) Manage the talent “pipeline” – front to back Identify the right Attitudes, Values & Competencies Maximize the “metabolism” of the entire organization