Presentation is loading. Please wait.

Presentation is loading. Please wait.

SEARCH ENGINE OPTIMIZATION WITH DATA Aaron Bradley, Electronic #SearchFest 2015, Portland.

Similar presentations


Presentation on theme: "SEARCH ENGINE OPTIMIZATION WITH DATA Aaron Bradley, Electronic #SearchFest 2015, Portland."— Presentation transcript:

1 SEARCH ENGINE OPTIMIZATION WITH DATA Aaron Bradley, Electronic #SearchFest 2015, Portland

2 DOCUMENT REFERENCES ONLY

3 DOCUMENT REFERENCES AND DATA

4 NOTHING BUT DATA

5 “For much of the information that we care about, websites, in fact, might just turn out to be an artifact of the early days of the web, a necessary bridge as we figured out how to better create, store and share information over the internet.” AARON BRADLEY Zero Blue Links: Search After Traffic bit.ly/zerobluelinks

6 “I believe that the document-based web was simply a limitation of our thinking at the time; it was hard to imagine a web of data at first, much less architect a way to allow data to be interchangeable and meaningful over such an astronomical scale.” MIKE ARNESEN Structured Data & Semantic SEO: The New Frontier bit.ly/semanticfrontier

7 SEO CONTINUES TO BE ABOUT SEARCH ENGINE VISIBILITY

8 THIS SCREEN = 38,367 DOTS = NUMBER OF SEARCHES PERFORMED EACH SECOND ON GOOGLE

9 THE SEARCH ENGINES ARE HUNGRY FOR YOUR DATA. FEED THEM.

10 WHAT ARE YOU SAVING YOUR DATA FOR? A RAINY DAY?

11 STRINGS CAN’T BE QUANTIFIED SO USE STRUCTURED DATA

12 USE URIS AS NAMES FOR THINGS

13 USE URIS AS NAMES FOR THINGS

14 USE URIS AS NAMES FOR THINGS USE sameAs IN SCHEMA.ORG DECLARATIONS

15 USE URIS AS NAMES FOR THINGS USE GLOBAL PRODUCT IDENTIFIERS

16 COOK ONCE, EAT TWICE (OR MORE)

17 TRANSFORM STRINGS TO THINGS IN GOOGLE ANALYTICS USING THE ARNESEN METHOD

18 “You talked about ‘crafting good experiences’. What’s the biggest mistake organizations make when they do this?” “It’s a failure to be useful, to provide actual value and solve problems. “ JONATHON COLMAN 2015 SEMpdx SearchFest Keynote Interview bit.ly/Jcolman CONTENT THAT ISN’T USEFUL OUTSIDE OF SEARCH ISN’T USEFUL - PERIOD

19 “There is no linear distribution model because everybody has a different device, and they’re all going to come to content in different ways. If the goal is to maximize attention, then it’s about thinking of a more distributed model and along with that a more distributed way of making a profit back.” AMY WEBB, Digital Media Futurist RETHINK YOUR CONTENT MONETIZATION STRATEGY

20 RETHINK YOUR CONVERSION FUNNEL AND YOUR CONVERSION STRATEGY

21 GOOGLE DOESN’T CARE ABOUT YOUR FUNNEL, BUT YOU’RE NOT HELPLESS

22 IS NOW A PART OF THE SEARCH ENVIRONMENT

23 APPS ARE NOW A PART OF THE SEARCH ENVIRONMENT

24 OPTIMIZE FOR CONVERSIONS WHERE THEY’RE LIKELY TO OCCUR

25 RETHINK SEO SUCCESS METRICS

26 PAY ATTENTION TO JSON-LD AND SCHEMA.ORG ACTIONS

27 DEVELOP YOUR DEVELOPERS

28 RETHINK SEARCH "We have all had to take a deep look at what search really means in a world that has gone mobile,” he says. “Our heads explode when we think about this.“ Amit Singhal, Google

29 SEMANTIC SEARCH MARKETING Community on Google+ Where semantic geeks meet for entity-laden treats bit.ly/semsearch STRUCTURED DATA MARKUP Validation and Testing Tools bit.ly/structureddatatools Connect with me on TWITTER twitter.com/aaranged Connect with me on GOOGLE+ twitter.com/aaranged


Download ppt "SEARCH ENGINE OPTIMIZATION WITH DATA Aaron Bradley, Electronic #SearchFest 2015, Portland."

Similar presentations


Ads by Google