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collaboration crowdsourcing mash-ups on-line apps social networking wikis folksonomies RSS long tail.

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Presentation on theme: "collaboration crowdsourcing mash-ups on-line apps social networking wikis folksonomies RSS long tail."— Presentation transcript:

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2 collaboration crowdsourcing mash-ups on-line apps social networking wikis folksonomies RSS long tail

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5 Blogs Rethink … communication Some businesses fear – many embrace Customer relations / conversation Corporate transparency Advertising Blog policy a good idea because …

6 Blogs Rethink … communication Defamation Leak confidential information Harm reputation Copyright infringement Breach securities laws Quick criticism if not genuine - flog

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8 Streisand effect Rethink … reactions & remedies Don’t look at this!! Trying to suppress can backfire

9 Wikipedia Rethink … information & sources Wikis – crowdsourcing – essence of 2.0 Almost as accurate as Brittanica Anyone can change Anyone can fix Schools ban it Courts quote it

10 Web based apps Rethink … reliability & back-up Compelling apps are available Many advantages… but –What if it fails? –Where is your data? Assess the risks

11 MySpace / YouTube / Downloads Rethink … copyright, privacy Copyright fights and uncertainties Can’t just use what is on the Net People putting info on selves on Net Inconsistent with privacy

12 David R. Canton Barrister, Solicitor & Trade-mark Agent Harrison Pensa LLP Visit me at my blog at: (519) © 2007 Harrison Pensa LLP


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