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Planning Guide. Day-to-Day Contact 2 Your Day-to-Day Sponsorship Contact will guide you throughout the planning and execution of your ESPYS sponsorship.

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Presentation on theme: "Planning Guide. Day-to-Day Contact 2 Your Day-to-Day Sponsorship Contact will guide you throughout the planning and execution of your ESPYS sponsorship."— Presentation transcript:

1 Planning Guide

2 Day-to-Day Contact 2 Your Day-to-Day Sponsorship Contact will guide you throughout the planning and execution of your ESPYS sponsorship. This person will serve as your main point of contact within ESPN and can connect you, as necessary to the broader ESPYS Team. Day-to-Day Sponsorship Contact: Name:Stephanie Bonk Office:(646) 547-5206 Email:Stephanie.Bonk@espn.comStephanie.Bonk@espn.com

3 Table of Contents 3 Sponsor Checklist Category Exclusivity & Guidelines Logo Usage/Brand Guidelines TV & Event Schedule On-Air Digital Print Promotional Support On Site Sponsor Activation ESPYS Celebrity Golf Classic Gift Bags Tickets & Hospitality Public Relations Contacts

4 Sponsor Checklist 4 4

5 BACK TO TABLE OF CONTENTS 5 Sponsor Checklist SPONSOR ACTIONDUECONTACTComplete? Submit logo and sponsor branded creative for ESPN.com May 19 Amber Laws / Amber.Laws@espn.comAmber.Laws@espn.comComplete Submit logo for event signage May 19Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Complete Submit logo and URL link for ESPYS Celebrity Golf Classic May 23Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Complete Assign PR spokesperson May 23Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Complete Submit ESPN.com banner creative May 26 Amber Laws / Amber.Laws@espn.comAmber.Laws@espn.com Provide sample for Celebrity Golf Classic gift bag (Qty. 350) June 2Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Provide sample for Nominee/Presenter gift bag (Qty. 300) June 2Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Provide sample for ESPYS Experience (consumer) gift bags June 2Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Submit names and titles for sponsor hotel guests June 6Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Submit contact information for ticket shipment June 6Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Submit final creative for ESPN The Magazine June 9 https://espnpublishing.sendmyad.com Submit Certificate of Insurance June 9Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Confirm in-show feature content elements June 13 Jason Grant / (646) 547-5096 Submit player info sheets for Celebrity Golf Classic June 13Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Submit :30 unit for ESPYS Nomination Show June 20 Rich Faber / (860) 766-2517 Submit BB’s for ESPYS Nomination Show, ESPYS Awards Show, Countdown & SC June 20 espnsponsorship@espn.com Submit contact name/address for Jimmy V donation invoice June 20Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Schedule onsite walk-through June 27Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Confirm athlete/celebrity attendee names/seat locations June 30Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Submit :30 unit for ESPYS Awards Show, Countdown & SC July 2 Rich Faber / (860) 766-2518 Send itemized shipping inventory sheet July 2Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Ship items for Nominee/Presenter gift bag to LA July 7Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Ship items for ESPYS Experience (consumer) gift bags to LA July 7Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com Ship items for Celebrity Golf Classic gift bags to LA July 10Stephanie Bonk/ Stephanie.Bonk@espn.comStephanie.Bonk@espn.com KEY On-Site Digital Print AudioOn-Air

6 Category Exclusivity & Guidelines 6 6

7 BACK TO TABLE OF CONTENTS 7 Category Exclusivity & Guidelines Category: Please respect the category definition of all fellow sponsors (listed on the following page) Use of Rights: We strongly support sponsors’ utilization of their rights to ESPYS marks in advertising and promotions to maximize association with the event All marketing activities MUST receive prior approval from ESPN. These activities include, but are not limited to, all cross promotions, advertising, and any use of the ESPN and ESPYS brand marks Approvals: Please allow three to five business days for approval. We cannot turn around approvals in 24 hours Cross promotions with other ESPYS sponsors are encouraged. However, cross promotion with non-sponsors is not permitted

8 BACK TO TABLE OF CONTENTS 8 Category Exclusivity & Guidelines Presenting SponsorsCategory Definition Capital OneBank, Credit Card & Direct Bank Associate SponsorsCategory Definition GatoradeNon-Alcoholic Beverage GMCAutomotive Grey GooseLiquor/Distilled Spirits Miller FortuneBeer NauticaFashion Apparel Old Spice Body Soap/Body Wash/Deodorant VerizonFios **Additional sponsors will be added as agreements are finalized**

9 Logo Usage/ Brand Guidelines 9 9

10 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS Brand Guidelines 10 Basic Logo Usage Guidelines All logo usages should utilize the ESPYS mark Your day-to-day contact will provide you with a logo kit upon request All elements incorporating ESPYS branding must be approved by your Day-to-day Sponsorship Contact prior to print “The ESPYS” is the correct copy form, with usage depending on context This mark should only be used in the colors detailed below The orientation or elements of this mark should never be altered or manipulated

11 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS Logo Usage 11 Premiums ESPYS & Co-Branded premiums created by sponsors are encouraged under the following guidelines: Any co-branded merchandise/promotional items must be produced by ESPN Consumer Products through approved vendors to ensure all products are compliant with Disney product safety regulations Please contact your daily sponsorship contact if you are looking to produce co-branded ESPYS merchandise to guide you through the process ***Please allow 6 weeks for any co-branded item to be produced*** This allows enough time for both parties to approve samples, etc. Prices will be provided based on items selected and quantity to be produced Sponsor Sweepstakes & Promotions Please reach out to your day-to-day sponsorship contact if you are interested creating an ESPYS-related contest, sweepstakes, or other promotion. We will guide you through the process, as appropriate, on a case by case basis

12 TV & Event Schedule 12

13 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS TV & Event Schedule 13 TV Schedule (All times are EST and subject to change. Please consult your local listings.) Event Schedule DateTimeEventLocation July 146PM – 8:30PM Monday Night Draw Party & Golf Welcome Reception JW Marriott July 159AM 14 th Annual ESPYS Celebrity Golf Classic For more information please go to www.espygolf.com www.espygolf.com Pacific Palms Resort at Industry Hills July 159PM – 1AMBODY at ESPYS PartyLure July 15-16 Tues 12PM – 9PM Wed 11AM – 3PM ESPYS Escape JW Marriott Pool Deck – 4 th FL July 1612PM – 6PMThe ESPYS ExperienceLA Live Plaza July 166PM – 8:30PMThe ESPYSNOKIA Theatre July 168:30PM – 12AMESPYS Post-Party CelebrationEvent Deck (LA Live) DateTimeShowNetwork July 37:30PM – 8PM PTI ESPYS Nomination Special (Original) ESPN July 157PM – 8PMJimmy V Compilation ShowESPN2 July 166PM – 7PMSportsCenter @ The ESPYSESPN July 167PM – 9PMESPYS Countdown ShowESPN July 169PM – 11:30PMESPYS (LIVE)ESPN July 1611:30PM – 12:30AMPost-ESPYS SportsCenterESPN (All times are PST and subject to change.)

14 On-Air 14

15 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS On-Air 15 Capital One On-Air Sponsorship Elements COMMERCIAL POSITIONING & BILLBOARDS Capital One to receive all units in the ESPYS Award Show at the “A” position Capital One to receive total of twelve (12) Billboards throughout schedule (billboards can be animated) o Four (4) in ESPYS Award Show o Two (2) in ESPYS Nomination Show o Two (2) in ESPYS Countdown Special o Four (4) in ESPYS SportsCenter -Two (2) in ESPYS 6PM SC -Two (2) in ESPYS 11PM SC Capital One will be Presenting Sponsor of the following: o ESPYS Nomination Special o ESPYS Countdown Show o ESPYS Award Show RoleESPN RepContact Account ExecutiveBill Mautner (646) 547-5706 William.R.Mautner@espn.com William.R.Mautner@espn.com On-Air Management (Customized features, graphic inserts, bottom line, etc.) Jason Grant (646) 547-5096 Jason.Grant@espn.com

16 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS On-Air 16 Capital One On-Air Sponsorship Elements FEATURES Capital One will work with ESPN on content for the following pre-produced pieces: ESPYS Nomination Special Format for 2013 rolled into half-hour Special Edition of PTI Receive pre-produced :30 feature in-show, previewing the Capital One Cup ESPYS Countdown Show Capital One Advisory Board Members to be interviewed on the Red Carpet, pending communicated company objectives o Resultant On-Air exposure during segment o Production to interview TBD Capital One Athletes (2013: Lisa Leslie/Jenny Finch) o Interview subject to change (Approx. 4:35PM PST) w/ Cari Champion or Sam Ponder o B-roll footage of Cup to be shown during interview On-Air exposure of Capital One Fan Boxes on Red Carpet o Two (2) live on-air exposures in Countdown Show with audio mention o Capital One Cup logo with “Fan Box” in text to appear in lower third NEW: Capital One Quicksilver Cam (Tentative Name) o Two (2) live on-air exposures in Countdown Show at Production’s discretion o Talent audio mention

17 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS On-Air 17 Capital One On-Air Sponsorship Elements ESPYS Live Show o Two (2) pre-produced :30 “Capital One Cup” content pieces o First :30 preview piece used to discuss background of Capital One Cup o Second :30 piece will highlight Male and Female winners of Capital One Cup o Both content pieces will ensure the following: -Airs 1x at Production’s discretion -Self-contained :30 vignette to be cut by ESPYS Production -Preview vignette will run in early part of The ESPYS; winner reveal piece will air after the preview vignette -Front and back end animations w/ Capital One Cup Logo and audio mention of the Capital One Cup -Capital One will work w/ ESPN on content o Capital One Cup Congratulations – Live Mention -Airs 1x immediately following the “Celebrate the Winner” vignette -Capital One Cup Trophy and Logo image on hero screen -TBD Talent will congratulate the winning schools and mention attending Athlete reps o Bump-In “Welcome Back” -Airs coming out of commercial break -Capital One Cup Trophy and Logo image on hero screen o TBD logo integration* -Airs three (3) times during the 2014 ESPYS at production’s discretion -Capital One logo placement -No audio mention -No commercial adjacency -*Exact execution TBD but production will ensure 3x Capital One logo pops -No commercial adjacency Please see next page for all formatting/trafficking specs Questions regarding your on-air elements above? ***Please contact your ESPN on-air account reps***

18 BACK TO TABLE OF CONTENTS 18 On-Air Billboard Submission Guidelines Billboard Requirements: :05-:07 of audio copy in script form (A “brought to you by…” lead-in is used for all billboards, non-inclusive of the five seconds) Artwork: Adobe Illustrator or EPS file format DEADLINES: ESPYS Nomination Show BB’s, ESPYS Awards Show, Countdown Show, & SC at ESPYS: June 20 th Only one product may be used across each network Product shots are evaluated on a case by case basis, but should generally be avoided in lieu of a keyable brand logo Animated billboards can be sent on tape or through a digital ad vendor. :05 second Animated Billboard with matte must be over superblack. Do not include voice over copy. Sound effect audio is ok – sound effect audio must be in Stereo. Video and matte must include time code (Both LTC & VITC TC should match). ISCI Code required Billboards are pre-produced; changes after receipt of artwork cannot be guaranteed Billboard artwork and copy must be labeled with ISCI codes TRAFFICKING: Billboards, logos and audio copy must be trafficked to: espnsponsorship@espn.com espnsponsorship@espn.com Questions regarding traffic procedures can be addressed to Mary Schnabel / Mary.L.Schnabel@espn.comMary.L.Schnabel@espn.com Submission Guidelines: On-Air Elements

19 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS On-Air 19 Commercial Submission Guidelines Commercials must be in-house five (5) business days before shows tape ESPYS Nomination Show: June 20 ESPYS Award Show, ESPYS Countdown Show, SC at the ESPYS: July 3 To maintain integrity of category exclusivity, commercials should NOT feature products that conflict with any ESPYS sponsor ESPN monitors all ESPYS spots prior to air. Submission Guidelines: On-Air Elements TRAFFICKING/SEND COMMERCIALS TO: ESPN, INC. ATTN: Rich Faber 545 Middle Street Bristol, CT 06010 In-Show Feature Guidelines Deadline to confirm feature content elements with ESPN: June 13, 2014 Creative Guidelines for feature concept development/submissions o Only one product may be used across each network o No product shots will be accepted o Features are pre-produced; changes after receipt of assets cannot be guaranteed o No taglines to be used with sponsor the logo

20 Digital 20

21 BACK TO TABLE OF CONTENTS 21 Digital Capital One Digital Sponsorship Elements Capital One would receive the following as part of their Presenting Sponsorship: Full Presenting o Full Presenting Sponsorship of ESPN.com/ESPYS Homepage (Logo Placement 1) o 50% SOV of ESPYs video throughout flight o Ownership (100% SOV) of ESPY Award Voting (online and mobile) o 50% SOV of ESPYS Mobile Hot Corner o 16% SOV of ESPN.com, Mobile and Tablet homepages on 7/15 (co-branded w/ other ESPYS Sponsor logos) o Capital One Branded takeover of ESPN.com, Mobile, and Tablet homepages (7/16) o Presenting sponsor of ESPYS-themed Bill Simmons (BS Report) Podcast o Enhanced Social elements: -Logo inclusion (100% SOV) on ESPYS enhanced Twitter page Co-Branded promotional media leading up to ESPYs to drive tune-in (6/27-7/16) Capital One Quicksilver Cam o Exact social integration TBD, but will include @CapitalOne handle OR custom hashtag o Frequency: -ESPN: Tweets (2x), Instagram (2x), Vine (2x) -ESPYS Tweets (4x) -SportsCenter: Tweet (1x), Instagram (1x) Please see next page for all formatting/trafficking specs Questions regarding digital elements above? ***Please contact your ESPN Digital Account Rep(s)*** RoleESPN RepContact Account ExecutiveJason Kessler 646-547-5478 / jason.a.kessler@espn.com Digital Sponsorship Management (co-branded creative, technical questions)) Amber Laws 646-547-5077 / amber.laws@espn.com

22 BACK TO TABLE OF CONTENTS 22 Digital Technology Specifications Co-branded creative will be produced by the ESPN internet group Sponsor branded creative to be produced by the sponsor Sponsor Logo Adobe Illustrator, MacroMedia Freehand, Photoshop (Must be layered file) Required: Vector-based native design file containing brand logo and any requirements regarding its design application If logo or background is to appear in a color different than in the file, Hex color code or Pantone number must be provided. Please submit brand style guide and guidelines for use of logo Trafficking Submit all digital assets and direct technical questions to (TBD ESPN contact) TBD email & phone number Ad Units & Banners Ad Units: File sizes for :15 and :30 video ads should not exceed 100MB Specs for normal ad types: http://espn.go.com/espn/mediakit/index/_/id/7213574/ http://espn.go.com/espn/mediakit/index/_/id/7213574/ File sizes for other types of ad units should be ≤ 40k (Gif, JPG, Flash) and dimensions are as follows: o Leaderboard: 728 x 90 o Skyscraper: 160 x 600 o Medium Rectangle: 300 x 250 o Pencils: 924 x 50 / 924 x 56 (if included in Homepage execution) Deadline for sponsor branded creative: May 26, 2014 (assuming June 1 flight) Banners: Sponsors can rotate up to five (5) different banners at once Deadline for ESPN.com banner creative: May 26, 2014 (assuming June 1 flight)

23 Print 23

24 BACK TO TABLE OF CONTENTS 24 Print – ESPN The Magazine ElementSponsor ActionDue Date Full Page 4C Ad Submit BODY file proof for approval to your Magazine Account Executive June 2 Approved 4C Ad Submit approved BODY artwork file to: https://espnpublishing.sendmyad.com June 9 **Please note new ad submission method** You may need to create an account using your email address and a password of your choosing. If SendMyAd is new to you, we recommend you take 10 minutes to run through the tutorial. After you upload and approve your ad, it must be approved by ESPN as the final step in the process. Once your ad has been approved or rejected, you will receive an automated email from: ESPN-Adproduction@sendmyad.comESPN-Adproduction@sendmyad.com Issue Information Rate Base: 2,000,000 Est. Total Readership: 14,336,000 Est. % Adults 18-34: 52.5% Technical Specifications PAGE SIZETRIMNON-BLEEDBLEEDLIVE AREA Full Page10 ’ x 12 ” 8 ¾ “ x 10 ⅝ “10 ¼ “ x 12 ¼ “9 ” x 11 ” Additional Print Info SafetyGutter SafetyMax DensityDigital Files ½“ from trim All text and elements ⅛” each side of gutter 280“PDF/X-1a *Please direct technical questions to ESPN The Magazine* Jackie.Barredo@espn.com (860) 766-9201 Capital One Print Elements Capital One will run one full-page brand ad in the following issues of ESPN The Magazine as part of their ESPYS commitment: Issue: 4/29 (On-Sale Date: 4/19) Issue: 6/24 (On-Sale Date: 6/14) BODY Issue: 7/22 (On-Sale Date: 7/12)

25 Promotional Support 25

26 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS Promotional Support 26 Capital One Promotional Elements Capital One will receive logo placement in all ESPYS promotional materials that drive tune-in across the following: o ESPN Networks o ESPN Digital o ESPN Mobile o ESPN Audio ESPN Radio will create a :30 Tune-In message to run 7/5-7/11 Co-Branded promotional media leading up to ESPYS driving tune-in (6/27-7/16) Capital One will receive logo placement on miscellaneous ESPN Digital, Social, and Synergy platforms, including: o Studio show plugs o ESPN.com Voting Module o Times Square Super-Sign o LA Live

27 Onsite Sponsor Activation 27

28 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS 28 ElementSponsor ActionDueContact Logo Submit logo for event signage: Via email: (Stephanie.Bonk@espn.com)Stephanie.Bonk@espn.com In color AND B&W, including color specifications (i.e. PMS colors) In JPG AND hi-res format - Adobe Illustrator (AI) or EPS May 19 Stephanie Bonk Stephanie.bonk@espn.com Sponsor Thank You Graphic Capital One to receive logo placement within rotating thank you graphic in- theatre June 9 Stephanie Bonk Stephanie.bonk@espn.com Certificate of Insurance Provide relevant info and submit COI forms to: (Stephanie.Bonk@espn.com)Stephanie.Bonk@espn.com **COI guidelines document to be provided** June 9 Stephanie Bonk Stephanie.bonk@espn.com Red Carpet or Show Feature Confirm content and logistical elements for coordination June 13 Jason Grant (646) 547-5096 Athlete Seating For broadcast, please provide attendance confirmation and seat locations of athletes and/or celebrities attending show June 30 Stephanie Bonk Stephanie.bonk@espn.com ESPYS Tickets Review/approve logo inclusion on front and back of the following event tickets: ESPYS Live Show ESPYS Red Carpet ESPYS Post Party May 10 (COMPLETED) Stephanie Bonk Stephanie.bonk@espn.com Red Carpet Branding Capital One will receive logo placement on the following Red Carpet integrations: Step & Repeat Wall facing Press Pit (1) Riser Fronts/Fan Boxes (2) Sponsor Thank You Kiosks (3) 360 Cam (1) TBD Stephanie Bonk Stephanie.bonk@espn.com Backstage Tour Who: Up to twenty (20) CapOne guests When: Wednesday, July 16, 2014 Action: Submit contact name and final guest count July 12 Stephanie Bonk Stephanie.bonk@espn.com Onsite Sponsor Activation

29 ESPYS Celebrity Golf Classic 29

30 BACK TO TABLE OF CONTENTS 30 ESPYS Celebrity Golf Classic ElementSponsor Action Due Date Contact Logo and URL Link Submit logo for onsite signage and inclusion on www.espygolf.com:www.espygolf.com Via email: (Stephanie.Bonk@espn.com)Stephanie.Bonk@espn.com In color AND B&W, including color specifications (i.e. PMS colors) In JPG AND hi-res format - Adobe Illustrator (AI) or EPS May 16 Stephanie Bonk Stephanie.bonk@espn.com Golf (3) Foursomes Submit golfer information formJune 13 Stephanie Bonk Stephanie.bonk@espn.com Two (2) Contest Holes Capital One sponsors Longest Drive and Closest-to-the-Pin contests: Approve hole signage creative Submit contest prizing donation(s) June 7 Stephanie Bonk Stephanie.bonk@espn.com Jimmy V Donation Submit name and address for internal sponsor contact who will process ESPYS Golf donation invoice June 20Stephanie Bonk Stephanie.bonk@espn.com Pacific Palms Resort at Industry Hills (Industry Hills, CA) Shotgun: 9AM - 7/15/14

31 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS ESPYS Celebrity Golf Classic 31 Please provide the following information, so we can schedule your golf foursome accordingly: Golfer 1 Name/ Title Golfer 2 Name/ Title Golfer 3 Name/ Title Golfer 4 Name/ Title Company/ Mailing Address Email Shirt Size Renting Clubs? Y/N & Male/Female R/L Handed Please email completed golfer information form(s) to: Stephanie.Bonk@espn.com by June 13, 2014 Stephanie.Bonk@espn.com For a complete schedule of events please visit www.espygolf.comwww.espygolf.com

32 Gift Bags 32

33 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS Gift Bags 33 The ESPYS include sponsor product in the Celebrity Golf, Nominee/Presenter and ESPYS Experience gift bags: ElementSponsor Action Due Date Contact ESPYS Celebrity Golf Classic Gift Bags Submit product sample for ESPN review & approval (An estimated 350 gift bags will be distributed to the golf participants) June 2 Stephanie Bonk Stephanie.bonk@espn.com Ship 350 items for Golf Classic Gift Bags to: (Shipping address to be updated and shared with sponsor as event nears) TBD Stephanie Bonk Stephanie.bonk@espn.com ESPYS Nominee/Presenter Gift Bags (AVR: $150+ / Qty. 300) Submit product sample for ESPN review & approval June 2 Stephanie Bonk Stephanie.bonk@espn.com Ship 300 items to: (Shipping address to be updated and shared with sponsor as event nears) July 7 Stephanie Bonk Stephanie.bonk@espn.com ***Any co-branded merchandise bearing the ESPN or ESPYS brand mark must be produced through ESPN Consumer Products to ensure all products are compliant with Disney ILS and product safety testing. Please let us know what you have in mind, so we can provide estimates and developmental timetables***

34 Tickets & Hospitality 34

35 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS Tickets & Hospitality 35 ElementSponsor ActionDue DateContact Hotel Accommodations Submit Names and Titles for rooming list inclusion June 6 Stephanie Bonk Stephanie.bonk@espn.com Ticket Information Submit: Name Mailing Address Phone (Work & Mobile) Email Address (This contact will receive ALL tickets and party invitations for the ESPYS) June 6 Stephanie Bonk Stephanie.bonk@espn.com ESPYS Onsite Walk- Through Schedule with (Stephanie Bonk)June 27 Stephanie Bonk Stephanie.bonk@espn.com CONTRACTUAL HOTEL/TICKET BREAKOUT Official Host Hotel JW Marriott 900 West Olympic Blvd. Los Angeles, CA 90015 Sixteen (16) rooms o Eight (8) @ Ritz o Eight (8) @ JW Marriott Three (3) nights (July 14-16) Check-Out (July 17) Monday Night Draw Party Twenty-Four (24) tickets ESPYS Escape Eight (8) wristbands BODY at ESPYS - Tuesday Night Party Twenty-Four (24) tickets ESPYS Award Show (Please alert (Stephanie Bonk) of athlete/celebrity attendance and seat location by July 1) Sixty-Six (66) TOTAL tickets o Six (6) Orchestra (A-C); Row: 1-3 o Sixteen (16) Orchestra (D-O); Row: 4-15 o Eight (8) Orchestra (P-Z); Row: 16-26 o Thirty-Six (36) Orchestra (AA-ZZ) Red Carpet Tickets Sixty-Six (66) TOTAL tickets o Black (Athlete) Walk (COC Board & COC Winners) o VIP Walk (CapOne Executives) ESPYS Backstage Lounge Six (6) wristbands ESPYS Post Party Sixty-Six (66) TOTAL tickets

36 Public Relations 36

37 BACK TO TABLE OF CONTENTS 37 Public Relations Social Media & PR Guidelines The following guidelines were developed for ESPYS Award sponsors and partners. Please note this is not meant to limit information sharing, but rather help control and coordinate the messaging and content being distributed to press and across social media channels. GENERAL ESPN will not do individual announcements as Sponsors are added to the event but may choose to execute one overarching release announcing Sponsors prior to the event ESPN will provide several house photographers to secure images for Sponsors o ESPN will have a shot list prepared with all Sponsor requests so that photos and content are captured onsite o Sponsors should submit those requests at least 48 hours prior to event o ESPN will distribute select photos to Sponsors within 48 hours of the event o ESPN will provide Sponsor with images of athletes/celebrities interacting with Sponsor for Sponsor’s use in its advertising and promotion only if Sponsor has entered into an endorsement or other agreement with all athletes/celebrities depicted in such images o ESPN intends to post images of athletes/celebrities interacting with Sponsor on ESPN- controlled channels (e.g., espn.com, ESPN Twitter accounts, ESPN Facebook pages, Instagram, Google Plus). Sponsor may link to, re-post or re-tweet such images, however, Sponsor is solely responsible for obtaining any necessary licenses, permissions or clearances to do so ESPN Public Relations will service photos to all general market media in an effort to garner press for the ESPYS, to include relevant sports, lifestyle and entertainment media Sponsors are encouraged to share photos with endemic trades for their particular verticals (spirits, automotive media, etc.)

38 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS Public Relations 38 The following guidelines were developed for ESPYS Award sponsors and partners. Please note this is not meant to limit information sharing, but rather help control and coordinate the messaging and content being distributed to press and across social media channels. RED CARPET Photo and video requests should be submitted to ESPN to be captured by ESPN’s house photographers and videographers SOCIAL MEDIA ESPN’s social media team will be providing extensive coverage of all events related to and including the ESPYS In order to keep those social media efforts organic, Sponsors will not be integrated into those social media feeds Similarly, unless agreements are in place with specific talent, talent will not be asked to incorporate sponsor messaging into their personal social media feeds Sponsors are encouraged to activate their own social media channels (e.g. re- tweeting, re-posting, etc.) on behalf of the ESPYS and their involvement with the event. For consistency, please use the tag #ESPYS Social Media & PR Guidelines

39 BACK TO TABLE OF CONTENTS 39 Public Relations ElementSponsor Action Due Date Contact Public Relations Opportunities (Advance & On-Site) Designate spokesperson who can respond quickly to PR inquiries (i.e. approve quotes, provide artwork, review press releases, etc.) May 16 Stephanie Bonk Stephanie.bonk@espn.com ESPYS PR Contact: Jay Jay Nesheim JayJay.Nesheim@espn.com (647) 547-5839 ESPN PR Contact: Amy Phillips Amy.Phillips@espn.com (646) 547-5614 Please note ALL Public Relations efforts require ESPN approval prior to the event. ESPN will coordinate PR efforts with sponsors in the following ways: Review and approve sponsor-produced press releases Coordinate ESPN executive interviews if requested by sponsors media team Display sponsor press kits in the press center Distribute press releases to appropriate trade, business and consumer media, or Public Relations sources

40 Contacts 40

41 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS Contacts 41 ESPN ContactContactPhone Sponsor PartnershipBlandine JnPaul-Reid Senior Director - Sports Management 77 W. 66 th St., 4 th FL New York, NY 10023 Blandine.JnPaul-Reid@espn.com (646) 547- 5078 Sponsor PartnershipAmber Laws Associate Director - Sports Management 77 W. 66 th St., 4 th FL New York, NY 10023 Amber.Laws@espn.com (646) 547-5077 Onsite Sponsor ActivationMatt Gizzi Director - Sports Management 77 W. 66 th St., 4 th FL New York, NY 10023 Matt.Gizzi@espn.com (646) 547-5792 Onsite Sponsor ActivationStephanie Bonk Associate Director - Sports Management 77 W. 66 th St., 4 th FL New York, NY 10023 Stephanie.Bonk@espn.com (646) 547-5206 Onsite Sponsor ActivationLauren Robinson Manager - Sports Management 401 N. Michigan Ave, Suite 1100 Chicago, IL 60614 lauren.robinson@espn.com (312) 245-423 Onsite Sponsor ActivationSivan Zaitchik Associate Manager - Sports Management 77 W. 66 th St., 4 th FL New York, NY 10023 Sivan.Zaitchik@espn.com (646) 547-4950

42 BACK TO TABLE OF CONTENTS BACK TO TABLE OF CONTENTS Contacts 42 ESPN ContactContactPhone TV On-Air ExecutionJason Grant Associate Director - Sports Management 77 W. 66 th St., 4 th FL New York, NY 10023 Jason.Grant@espn.com (646) 547-5096 Digital ExecutionTBD Contact (Interim contact: Amber Laws) Coordinator - Sports Management 77 W. 66 th St., 4 th FL New York, NY 10023 TBD Phone # ESPN The MagazineJackie Barredo Ad Production Manager Jackie.Barredo@espn.com (860) 766-9201 ESPYS Show PRJay Jay Nesheim Director - Communications 77 W. 66 th St., 11 th FL New York, NY 10023 JayJay.Nesheim@espn.com (646) 547-5839 ESPN Corporate PRAmy Phillips Director - Communications 77 W. 66 th St., 21 st FL New York, NY 10023 Amy.Phillips@espn.com (646) 547-5614


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