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The RenoMark TM Advantage Canadian Renovators Council May 28, 2011.

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Presentation on theme: "The RenoMark TM Advantage Canadian Renovators Council May 28, 2011."— Presentation transcript:

1 The RenoMark TM Advantage Canadian Renovators Council May 28, 2011

2 RenoMark TM

3 RenoMark TM locals  32+ local markets and 8 provinces Greater Toronto Area Calgary Edmonton Central Alberta (Red Deer) Saskatoon Manitoba (Winnipeg) Durham Region Greater Ottawa Greater Dufferin Peterborough & The Kawarthas St. Thomas & Elgin Niagara Greater Windsor Regina London Greater Vancouver Waterloo Region Simcoe County Central Vancouver Island (Nanaimo) Chatham-Kent Quinte CHBA-Sea to Sky Hamilton/Halton Haliburton Central Okanagan New Brunswick & PEI Lethbridge Guelph Pending Lanark-Leeds Central Nova Scotia

4 RenoMark TM Awareness  Reno & Décor magazine “renovation is top reason homeowners borrow with home equity line of credit”

5 RenoMark TM Awareness  Home Décor and Renovations magazine – national column “illegal contracting creates problems for consumers, costs jobs and income, undermines our continuous efforts to build a professional industry …” -- Vince Laberge, CHBA President

6 Local Leadership BILD  Rona rebates more than $160,000 to participating RenoMark contractors  Summer / Fall radio and print ad campaign  RenoMark focused magazine

7 Local Leadership Simcoe County  RenoMark presentation at May Dinner Meeting  Positive outcome Building Officials from five townships in attendance requested future presentation to educate municipalities about RenoMark and discuss distribution of RenoGuide at Municipal Offices

8 Local Leadership Central Vancouver Island  newly formed Renovation Council for CVI organizing first annual “Parade of Homes & Renovations”  Obtained approval from city officials and RenoGuide distributed in five municipal offices (so far)  RenoMark logo is prominently featured in monthly CHBA Coastal Living full page advertorial in one of our local newspapers  Reno Council brainstorming ways to further inform the public about the RenoMark program

9 Local Leadership Greater Vancouver

10 Local Leadership


12 Regina  Local supplier that deals with contractors on daily basis provided with renovator membership package featuring materials used to promote the RenoMark with consumers. Staff to follow up directly with firms

13 Local Leadership  Extensively promote RenoMark logo through print advertising in local newspaper, the Leader Post, as well as on their electronic Leader Board at the Rider Games, and on both their website and Regina websites

14 Local Leadership


16 Greater Ottawa  Sixteen retailers now distribute in addition to news papers semi-annually and trade shows.

17 Local Leadership Calgary

18 Local Leadership Hamilton Halton  Illuminated sign HHHBA headquarters  Strong motivated chair to head up renovators council

19 Initiatives moving forward  Major overhaul  National social media campaign  Coordinate national RenoMark membership drive

20 Social Media  Engage all RenoMark locals and contractors  Expand the online community to reach homeowners across Canada  Provide a platform for members to promote their business and have a direct connection to homeowners  Allow homeowners to follow and participate  Show information that homeowners will be interested in that they can't find anywhere else

21 Social Media  National in scope  Editorial will focus exclusively on renovation  Local leadership  Local events

22 Social Media

23 Social Media  Create hype around events and successes

24 Thank you


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