Presentation on theme: "Soc 3307a Ethnographic Studies and Other Types of Field Research"— Presentation transcript:
1 Soc 3307a Ethnographic Studies and Other Types of Field Research
2 Types of field research Ethnography, ethnomethodology, phenomenological studies, grounded theory studies are all different variants of what is called field research in sociologyOften field research is a combination of two or more approaches, done along with interviewing.Case studies may also be done.
3 EthnographyA way of building an understanding the culture and behaviours of a group as a whole.Done in a setting or field site where a group of people share a common culture.In sociology, ethnography usually called a field studyUses:Participant ObservationInterviews with InformantsExamination of documents and cultural artifacts
4 Ethnography... Is associated with studying the natural setting. Has its roots in cultural anthropology, whereby the researcher examines a group’s observable and learned patterns of behaviour, customs, and ways of life by getting involved in the day-to-day lives of the people or by interviewing one-on-one members of a group.Can be used to study of ethnic collectivities.Used to study how members of ethnic groups identify themselves, how they give meaning to their ethno-cultural identity and how it has changed across generations.
5 Changes in Ethnographic Research Tedlock (2000) identifies various genres in ethnographic historyLife history – “representative” individual stands for a cultureMemoir – “a corner of author’s own life”Narrative Ethnography – hybrid of biography (life history) and personal memoir – includes ethnographic “novels” that combine “internal textual accuracy with external cultural accuracy” and literary ethnographies (fictive works)Tell-all ethnographic diariesNew trend for ethnography to become more critical and emancipatory moving from “participant observation to the observation of participation” (Tedlock)
6 Changes (cont.)Feminism has had a democratizing influence to “co-produced ethnographic knowledge”Trend: “critical interactive self-other dialogue”See Tedlock’s Ethnography and Ethnographic Representation (2000) in supplementary readingsNew Ethnography (Berg) - detailed examination of people and their social discourses and the various outcomes of their actions.“Extensive fieldwork of various types including participant observation, formal and informal interviewing, document collecting, filming, recording and so on.”
7 Ethnomethodology The study of commonsense knowledge How do individuals make sense of social situations and act on their knowledge?What are the tacit rules used by members of a culture?Detailed studies of interactionsBreeching experiments (Garfinkel)To uncover hidden norms
8 Phenomenological Study Understanding an experience from a research participant's point of viewInterview several participants as to their perceptions of an experienceTry to build a picture of the experience through using a combination of theories, literature in the area, illustrated by anecdotes, to build a detailed portrait of the experienceUse of Max Weber’s “verstehen”Example: Grace Pike’s Phenomenological Reflections on the Failing Grade (handout)
9 Grounded Theory StudyDef’n: The systematic generation of theory from dataIs an “experiential” methodologyTheories are empirically grounded into the data.Data collection and analysis are combined.Cycle – observe data, modify theory, observe data based on theoryAn “inductive” theory building processDeveloped 1960’s by Barney Glaser, Anselm Strauss (1968)Often used for clinical sociologyAn important methodological breakthrough
10 Grounded Theory (cont.) Main assumptions (Glaser and Strauss):Social life integrated and patternedAll actions integrated with other actionsCan discover pattern categories within which the action is integratedAll social action is multivariateInductive vs. deductive is an oversimplification of complex thinking processes (i.e. thinking up hypotheses actually an inductive process)
11 Validity in Field Research Problematic because of investigator subjectivityCan counteract by:using multiple sources of evidence,establishing a chain of evidence as in a grounded theory studyand having a draft case study report reviewed by key informants (Yin, 1994)
12 Preparing for the field: Become familiar with the people being studiedargot (specialized language)Background preparation and literature review important first stepTalking to potential informantsLook for referralsPlan how to gain entry into the groupGatekeepersPublic vs. private settings
18 Field note-taking...Create detailed accounts of observation of behaviour, conversations. You do this at various points throughout….Cryptic Notes: brief notes, statements, unusual terms, sketches.Detailed Notes: right after your observation, include texture, sensation, color and minutiaeAnalytic Notes: your own ideas, comments, application of theories to what you observed.Self-reflective notes: your personal observations and emotions
20 A Note on Reflexivity:Acknowledging that your own subjectivity is part of the research and can influence outcome.In ethnography, reflexivity is not only encouraged, it is demanded.You must have a “dialogue” about not only what you know, but how you come to know –how did you arrive to your interpretations, and disclose that in your writing.
21 Initial analysis of field notes Typologies- classify similar events, actions, and people into discrete groupings, by how they share similar “culture” in setting.After having spent time in the field, look for patterns, similarities, and divide them into groupings that are exhaustive, mutually exclusive and have a significant meaning for differentiation.Go back into the field and use your typology for further observation
23 Advantages of ethnography and other types of field research High external validityCan study nonverbal behaviourFlexibilityNatural environmentLongitudinal analysisRelatively inexpensive
24 Disadvantages of field research Time consumingNot applicable to investigation of large social settingsLow internal validity (lack of control)Biases, attitudes, and assumptions of the researcherSelective perception and memorySelectivity in data collectionPresence of the researcher may change the system or group being studiedVirtually impossible to replicate the findings