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Multimedia Communication Server 5100 (MCS 5100)

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1 Multimedia Communication Server 5100 (MCS 5100)
What is MCS 5100? It’s an extremely powerful, mm services engine which will revolutionise the way people collaborate with one another. It’s been designed with open standards protocols, based on SIP, & interoperability in mind so will add mm services to any existing PBX and IT systems environment. MCS 5100 Release 3 Customer Presentation September 2004 Chris Heywood EMEA IP Telephony Product Marketing

2 Agenda Enterprise Collaboration – Market Trends
MCS 5100 Multimedia services Product Positioning Why MCS 5100? – ‘Sweet Spots’ - Key Applications & Benefits New Features on Release 3! Lead Customers & Analyst quotes

3 Market Trends Location Independent Communications are moving mainstream Multimodal Communications offer much needed flexibility Sessions— Media Agnostic Business Continuity Removes Barriers to Access There are a number of trends in the market we need to understand in order to address them effectively: At a high level there is a direction towards more standards based systems: Why? What are customers looking for? Do realise this standards discussion is a very tricky one: there is a thin line to walk here, on one hand the customer wants rich functionality and on the other hand he wants standards. That is a conflict: Standards develop slowly and will always be compromises, where proprietary technology moves faster and is feature richer. Standards are really important to be able to connect to the outside world, but whether the internal bus of a system is standard or not is irrelevant. Also: just imagine you’re trying to sell a product that does nothing but the standards, like all your competitors, that is going to be difficult to compete with! All these aspects will be discussed during this course. At a lower level (more practical) Mobility (i.e. Location Independent Communications) is one of the key drivers in the current market: Companies want their staff to be mobile; working from home or elsewhere are becoming critical for today’s enterprise. Lower cost (no office space and infrastructure), higher productivity (no commute and other time wasters) allow companies to work on their bottom line. However in order to do so effectively they need to have access to all services in the corporate network. Users needs to be able to connect in a simple and reliable way to enable to work anywhere and anytime SIP … key open interface going forward, enabling many new applications Will be more detail on SIP in a later piece of the course Key points Open standards based Always good for customers Not tied in to any one vendor Media Agnostic SIP just sets up “sessions”, can then mix Instant Messages / Audio / Video / Web Push / File Transfer etc. within that same session Mobility – any device , any time , any where Because once have access to the data network, available for real time communication Any device – e.g. PDA for Instant Messages, GSM phone for voice, PC Client for voice/video For example in a telecommuting scenario, the voice service provides a soft second line that can be delivered over broadband DSL and cable infrastructures. Using Session Initiation Protocol (SIP), the 5100 can supports these key telephony features in a Voice over IP infrastructure. SIP OPEN Any Device Any Time Anywhere Real-time Communications Application and Network Aware

4 Market Trends 3. Collaboration is expected to be actively deployed in most Enterprises within the next two years Nemertes Research, Getting a Grip on Collaboration —tools that let people meet, interact and work on the same documents at the same time. We predict that instant messaging will become pervasive (i.e. used daily by all knowledge workers) within the majority of enterprises by mid-2004 ( By 2005, Web conferencing will become a common tool for hosting virtual meetings within the majority of enterprises and will act as an adjunct to 30%-50% of all audio conferences, Presence technology—the ability to see where others are at all times, regardless of the application they’re in or the technology (PC, phone, PDA, etc.) they’re using—is still at least three to five years out. will remain a formidable communication channel for years to come. People will send fewer messages, as real-time communications are handled over IM. And people will send fewer attachments, as they use online workspaces and, to some extent, Web conferencing, to share documents.

5 Nortel Networks Introduces … MCS 5100
New Multimedia Communications and Collaborative Services for the Enterprise Applications Commercial Server Platforms Gives user control of their communications Changes wait-time…to productive time Easy-to-use and cost effective user mobility Multimedia Engaged Business Applications Key points Heritage of MCS 5100, coming from 5200 … Not a new product, coming from MCS 5200 on the carrier side (with associated reliability, scalability etc.) Also benefits of Wireless team as well … three Lines of Business feeding features into one product family …. Commercial Server platforms Core infrastructure servers Existing Sun Fire V100 (Solaris) for micro / medium systems NEW Sun Fire N240 (Solaris) for large systems Media Servers Existing IBM X335 (hardened Win2K) for medium, large systems NEW IBM X306 (hardened Win2K) for micro system NEW IBM Blade Centre (hardened Win2K) for medium, large systems (greater scalability, smaller footprint) At this point servers must ship from Nortel Goal going forward is for a software only solution, similar to path of Symposium Call Centre Server User control of communications Personal Agent – “web portal” into MCS 5100 for users Manage their call routing, directories, buddy lists etc. Applications, Open Standards New multimedia applications, productivity enablers for Enterprise users Open standards based – SIP – more of which later Today the hardware and software are all delivered by Nortel Networks. Customers can not buy these separately and procure their own hardware; In the future these will be unbundled. Earlier we had similar situations with Symposium: in the first number of releases Nortel delivered hard and software, over time we unbundled them to allow customer to purchase their own hardware. Over time the same thing will happen for MCS5100. OPEN Standards – based on SIP OCS – Open Client Strategy, people can sign up to get all the interop specs and develop their own clients … Developer Program – for partners like ipDialog (hard SIP phone) Client API / TDK in R3.0 timeframe – first iteration of openness, on client side; server in subsequent releases Nortel Networks heritage brings ultimate reliability (MCS 5200) ….Communications convergence with dynamic services

6 Multimedia Communication Portfolio Positioning
Server (MCS) 5100 Real-time communications Productivity, Collaboration and Mobility Scales from 50 seats to 10’s of thousands Optimised for up to 15,000 IP Users Scalable to up to 15,000 IP users Business Communications Manager Communication Server 2100 Communication Server 1000M Server 1000E Optimised for 100 to 1,000 IP Users Server 1000S MCP = Multimedia Communication Portfolio Overall “family” of MCS 5100 (Enterprise), MCS 5200 (Wireline) and wireless variants Product positioning…How does the MCS 5100 fit into the Nortel Enterprise portfolio…. First let’s take a quick look at that portfolio, The enterprise portfolio includes The BCM for small-to-medium businesses, the BCM is also a good solution for branch offices of larger organizations. Going up in scale, we have the Call Server 1000, 1000M for medium-to-large businesses. Lastly, we have the CS 2100, which is the IP evolution of the SL-100 which is designed for carrier service providers and for enterprise organizations that are large enough to require carrier-sized equipment. All of these systems provide full-functioned IP Telephony services. Now back to how the 5100 fits in…. The 5100 is a SIP based multimedia application server designed to enhance the services of a full-functioned PBX or IP PBX call server. The Multimedia Communication Server 5100 can be added as an overlay service to any communications network whether the telephony services are Nortel Networks based or third party vendor based. Multimedia features can be provided to non IP-phone users, allowing multimedia communication to be provided to end-users regardless of whether they have an IP phone or a digital or analog telephone, therefore, protecting the customer’s investment. So whether the customer has a BCM, a Succession 1000, or a third party PBX, the 5100 can provide multimedia services to those users via SIP. The MCS 5100 is positioned as an “Application Overlay” to an existing PBX network … providing multimedia services to those PBX users, who continue to receive their voice features from the PBX network … Some users can be migrated across from the PBX network to the MCS over time if required … MCS can also provide a base level of telephony functionality … Many PBXs in the network, typically one per physical location, PBX is a NODAL solution. These multiple PBXs can be served by one MCS 5100 in the network, MCS 5100 is a NETWORK solution. Be very careful not to confuse people by spending too much time on the possible stand-alone option.

7 MCS 5100 delivers solutions in a Multi-vendor environment
End to end VoIP VPN capabilities Network based routing provides ability to ring two phones at once One phone native to PBX Other device native to MCS 5100 Hybrid desktop provides Multimedia collaboration PC and Web clients redefine mobility, productivity SL-100 Meridian1 3rd Party BCM Offers a foot in the door, that we might not have had in the past ... For third party, MCS 5100 would be situated “in front” of the PBX to allow converged desktop type solution ..... Incoming calls routed to MCS 5100 (via a SIP/PRI gateway in each PBX site – only PRI to 3rd party supported at this time, not H.323 / SIP) Personal Agent screening of called user comes into play Call alert on PC Client … and simultaneously / subsequently alert on desktop phone Incoming call routed from 3rd party PBX to MCS in one of two ways Ideally – 3rd party has a simring type functionality, similar to CS1000 Else do some translation on call to set, so that goes to MCS first For M1 / S1000 (M) have the choice of how to implement “Simring” or PCA via either PRI (MCS 1.1, Meridian1 R25.40) or H.323 (MCS 2.0, Succession R3.0) SIP in R3.0 environment (and CS1000 R4.0) We will discuss these implementation models in a lot more detail later in the course, this is just an introduction remember! CS1000x

8 MCS 5100 Deployment Model Enterprise Data Network
A single* MCS 5100 is Designed to provide centralised collaboration services to an entire enterprise. Presence Conferencing Video Instant Messaging Peer to Peer File Xfer Web-Push with AutoWeb Web Client Personal Agent Enterprise Sites PRI to SIP Gateway Mobile Enterprise Data Network Meridian 1 or 3rd Party PBX There is not one MCS 5100 system associated with each PBX site … Rather it is more a data centric model, with the MCS 5100 at the network level providing multimedia services to a number of PBX nodes Also shows that mobile users for example can take their services (including basic telephony) directly from the MCS 5100 Be a little careful with positioning of this solution for the BCM. The BCM supports SIP trunking from 4.0 onwards, but is not (yet) supported on the MCS5100. This support is expected for MCS4.0! VPN Tunnel CS 1000x H.323 – CS x, BCM 3.5 SIP – CS x, BCM 4.x BCM

9 Real-Time Multimedia Communications
Recognized Standard For Business Communications Industry Standard SIP Interface Multimedia Services Convergence CS 1000M Meridian 1 CS 1000/E BCM SIP Phones & PDA CS 2000/2100 Unified Messaging CallPilot IVR MPS 100/500/1000 MCS 5100 Industry/OEM Gateways, Apps, & Servers Showing the increasing use of SIP as an open, standards based interface across the Nortel portfolio Unified Messaging / Call Pilot – not there today, but in the plans – and so is Symposium Call Centre Server Similarly BCM – while BCM does support SIP interface to other BCMs today, some interop work needed to officially support SIP to MCS 5100 Referring to the industry / OEM pieces The ipDialog ManiTone SIP phone can be used with both MCS 5100 and CS1000 MCS 5100 uses OEM Audiocodes Mediant 2000 SIP / PRI gateway

10 Convergence Benefits What are the key benefits of convergence?
Reduced operating costs Simplified administration Improved customer service Increased employee productivity We’ll look at MCS in the context of how it saves money, simplifies management, and improves customer service and employee productivity. How you can use innovative services to gain a competitive edge. Competitive Edge Efficiency Productivity Agility Agility Enterprise Momentum

11 Why MCS 5100? Increase Productivity Improve Mobility
Collaboration Tools & ease of use Improve Mobility Soft / Web / mobile clients Speed Up Decision making! See who’s available - Presence Connect with confidence – IM / Personal Agent Shrink your travel costs & time wasted Virtual meetings from desk

12 Application Building Blocks
Multimedia Personalisation Mobility Desktop Video Conferencing Instant Messaging / Chat Multimedia Conferencing Web Application Collaboration Presence Management Personal Agent Directory Click to Call Call Logs Call Screening IM screening and routing Picture Caller ID Find-me, Guide-me Simultaneous Ringing Sequential Ringing “On the Phone” Much of R2.0 was point to point … although audio conferencing of course was there … Video calling Collab (web push, file transfer) IM R3.0 / R3.x fast features bring more point to multi point capability Video conferencing, on top of audio conferencing (*) Web Collaboration (*) IM Chat / IM Broadcast R3.0 GA scheduled for late September timeframe, bulk of functionality delivered then … Introduces the concept of “Fast Features”, or “point releases” that will be introduced in the months following GA for C++ Client H.263 video codec Video Conferencing Web Collaboration All the above features will always be indicated as a Fast Feature by use of a “*” throughout these slides …. Presence can be manual presence (updated by user) or automatic (updated by system) Personal Agent is the “individual web portal” for the end-user Copy entries from Global Directory to their own Personal Directory Define their own personalised Call Routing (e.g. ring PC Client, desk phone 4 times; if no answer, GSM phone 4 times; if no answer, voice mail) – or simultaneously (if allowed by administrator) Picture Caller ID – see who is calling, not just name / number; can also see the SUBJECT of the call By definition a mobile solution …. User can login anytime they have a connection to the company network Services Anywhere, Anytime Enriching the Communications Experience Personal Control of the Communications Experience

13 MCS 5100 Target Applications
Conferencing Meet-Me and ad-hoc conferencing Voice, video, data (R3 *) Collaboration Instant Messaging Instant Messaging chat White boarding File sharing & Web page push/pull Web Collaboration (R3 *) Custom Applications Distributed Workforce and Mobility+ Converged User Desktop Personal Agent Flexible Access Key focus of next section … looking at some of the “killer apps” for MCS 5100 … will go through each in turn Mobility can be supported effectively through the personal routing functionality delivered by the Personal Agent With the converged Desktop we enable users to ‘manage’ their traditional phone calls through the PC Client, and use the integrated suite of collaboration tools as well: Click to call, pop-up window on incoming call, IM/ Web /file exchange sessions linked to the telephone call automatically Of the four, important to position – in R3.0 first three readily available … custom applications starts to come in the R3.x timeframe, when we release the client APIs and client TDK … server APIs would be subsequent releases Video conferencing will be added as a Fast Feature in a 3.x sub release, after GA Same for Web Collaboration Multimedia PC Client Current Phone Programmability tools, interfaces & inter-op labs

14 Intuitive, Productive Communication
Real-time reporting of Presence Connected / Offline Active / Inactive On the Phone Away from desk, Out to lunch etc. Check status & availability before contacting others Identify best people to contact Choose best media to use Communicate while ‘busy’ Urgent multi-tasking Comment – survey re IM in Enterprise workplace – internal telephony calls can drop by 30%! For Presence … Ability to see who is available from a team for example … cut out multiple voic s, go straight to available team member Particularly useful in distributed teams – across a city / region / country / globally … Can see presence status of a user in a different country, similar to “looking over the partition” Example – see a user is “on the phone” – will not try a voice call, may send an Instant Message instead R3.0 brings to the table IM Chat IM Broadcast Did you know only 1 out of 10 telephone call attempts lead to an actual conversation between the parties envisioned? Through Presence we can increase this number tremendously. How much time do you think we spend on this 90% of failed calls? Productivity/motivation!! Some critics might say, well this is just another application for the users, will they actually kept it up to date? Our own experience shows when people see the advantage, the individual value, users will be motivated to do so. Also we have seen the effect where some users who did not, were asked/forced by colleagues to do so, because they insisted…… Also very helpful is the fact each user can put his/her personal message in: eg I am busy leave me alone, will be available after 4pm…. That’s clear isn’t it?

15 Collaboration Tools Enriches conversation and improves productivity with integrated communication and collaboration tools Presence Enabled Friends list Instant File Transfer Whiteboard (and Web Collaboration *) Instant Messaging (including IM Chat, IM Broadcast) Starting from top right, talk through what could be a “typical” session … User looks at buddy list to see which member of virtual team available Sends an Instant Message to a colleague Encrypted using TEA (Tiny Encryption Algorithm, 128 bit algorithm) – no clear text Clicks on the call button to launch voice call to the colleague One / two way video can also be added at this time if required … or a video conference * if required One colleague can push a web page with information to the other … or a web collaboration * conference if required They can do some basic whiteboarding (network diagrams or such) They can do a point to point file transfer File transfer No need to open Exchange, try to attach file, too big … Go to ftp server instead, upload and download – takes time … Instead just send across mid call to other PC – security of accepting / not Regular question – MCS 5100 does not enforce any virus checking or such on these file transfers (which are point to point between the two clients involved). However we normally position as follows: Receive folder for such ftp sessions can be configured on PC Clients Can also configure under most virus checkers, specific folders to always enforce virus checking on before opening any file – can point the virus checking software to the MCS receive folder in this way KEY POINT – ALL the above is managed from within the one Nortel Networks MCS 5100 client … not one point application for ftp, another for IM, another for voice and yet another for video … Also need to understand – can be on a voice call with one person, doing a web push to someone else, while on an IM Chat with others, for example Ability to have parallel conversations Ability to change media types in mid session (start with IM, add voice, add video, stop video, etc.) Web Push & Co-Browsing Video (/Conferencing *) Voice /Conferencing

16 Challenges to Connecting Employees
Cost control High travel expenses High mobile telephone cost Cost of second voice only lines for remote employees Difficulty to access key employees Lack of unified access to Instant messaging File sharing Presence Conferencing Collaborative services Common problems for organisations with a sales force or other groups of mobile employees: Travel expenses – to meetings for example Time wasting for daily commute in/from the office -- threat to productivity and motivation (retention) GSM expenses – making calls off the company network, rather than on the network Not knowing who is available at what time Employees needing a number of different applications for their work

17 Connect Employees Solution
Template Instructions: VOICE FAX - we utilise the MCS 5100 product to provide an easy to use, unified interface to capabilities like instant messaging, presence, file exchange, white board collaboration, find-me follow-me / personalised call handling, video calling and access to integrated unified messaging. The solution also provides its own native reservationless meet-me media conferencing and later this year video conferencing-using inexpensive PC web cameras, bringing this capability to the users desktop, with access to collaborative tools while on the call. With connect your employees solutions You can also provide mobile employees access to corporate dialplan and all communications services just like being in the office. And all these capabilities, rather than being accessed through multiple interfaces as is the case in many enterprises today, are delivered through one centrally engineered and managed communications solution. NW Fusion is mentioned on the slide here, as on of the independent reviewers in this market – where MCS 5100 won an award - & came out on top Vs rivals, for telecommuting solutions Unified Messaging Personalized Multimedia And Collaboration Mobilty Meet-Me Media Conferencing Single Interface to collaborative applications Mobile employees communicate just like being in the office Easy access to key employees Native reservation-less conferencing MCS 5100 Telecommuter Blue Ribbon Award

18 Mobility – Personal Agent
Personalised Call Routing Simultaneous / Sequential calling of multiple devices Web-based Networked Address Book Networked “Friends” List Persistent Call Screening CLID Address book nickname Time of Day Screen Until "x" time Call blocking or route to voic for anonymous calls IM screening and routing ‘Click to Call’ “Multimedia Personal Call Assistant” The Personal Agent is like the “web portal” into MCS for the end user. End-users use the Personal Agent to define what happens with incoming calls (individual call routing) – and also incoming IM in R3.0, to block Presence monitoring from unwanted ‘Friends’ etc. The Personal Agent is accessible from any PC on the network – Web based access, then user authentication Users can copy a subset of the Global Directory, to view in their own Personal Directory on their clients and a subset of Personal Directory, who they may work with on a daily basis for example, can be part of their own personal ‘friends’ list … they are automatically updated as their buddies’ presence status changes. New with R3.0 – users can also search the Global Directory directly from the PC Client, without having to use Personal Agent. All calls to a user’s MCS address are screened on Personal Agent, as per above User can sequentially or simultaneously ring a number of devices … PC Client, desk phone on PBX, GSM, home number, colleague etc. In addition … Can send an Instant Message back to a (MCS) caller Can push a web page to a (MCS) caller User can also use a limited amount of presence information in their rules, new with R3.0 – can check if presence state is “Unavailable Busy” and use this as decision on how to route call Personal Agent offers the user to ability to customise their call routing …. For example: Ring PC Client and deskphone at the same time … Ring PC Client, wait 4 rings; send back Instant Message to user; ring deskphone 4 times; go to voic … Ring deskphone, GSM phone at the same time … If on holidays: send back an Instant Message “contact delegate” … and push a web page with information on holiday location ;-) NEW with R3.0 – check if Presence is “Unavailable Busy” and use this to determine how to route call … NEW with R3.0 – can route IM in a similar way to voice call (do auto reply, forward IM to other contacts) Through the Personal Agent Call Routing we can achieve a key goal: we give ONE number on our business card and as an individual user we can manage calls to this number. E.g. A salesrep is waiting for a massive order, he is going on leaf for two days. All professional calls –except from this key customer- will be routed to Call Pilot. Private calls and calls from this one customer will be forwarded to his mobile, except calls from his customer during the time between 11pm and 730am. In that timeframe the calls will be forwarded to Call Pilot, in order to ensure a good night of sleep. Plus “Click to Call” Once user has access to Personal Agent web page, can request a call be placed between two endpoints For example – their own GSM phone, and a customer number

19 Mobility – Web client Anywhere, Anytime
Access your communications network from any Internet “hot spot” or dial-Up Log-in from any PC using the SIP Multimedia Web Client Ever stayed in a hotel, waited in an airport lounge, where there was no web access except for a public PC in the lobby/lounge? With the Web Client you can turn such a PC into your Personal Multi-media communication and collaboration tool. Everything you can do on your own PC through the PC client is available, except for obvious reasons: file transfer and the link of a telephone set. All The Services You Have In the Office! Visiting Other Offices Work At Home At Customer’s Sites From Hotels From Airports MCS 5100 wins "Best of Show" at INTERNET TELEPHONY Conference & EXPO Miami 2004

20 Mobility Savings Hard Savings: Soft Savings:
No separate home office Line Reduce Calling Card costs Reduce Cell phone costs Reduce hardware expense Touch-down locations share IP Telephones Reduce relocation costs Soft Savings: Time to decision-making Flexible work environment Time management = productivity Personalisation and streamlined communications = reduced voice mail clutter and repetitive tasks Moving to the business case for mobility…. First let’s define mobile employee, it refers to not only travelling employees but also full or part time telecommuters, or employees working from non-traditional offices. Some of the significant hard savings here will include elimination of the cost of a 2nd voice only phone line for telecommuters, reduction or elimination of calling card expenses for frequent travellers On the soft dollar side, there can be significant time savings for users on the rd party studies have shown savings anywhere from 15 to 25 minutes per day. And immediate access to information and key resources can be translated into better customer service and revenue opportunities for the enterprise. Again the VoIP tool can help to run through some of these scenarios. Do realise this example is US oriented, the Calling Card doesn't play role in Europe, these costs would be absorbed typically in GSM cost (Cell phone)

21 Creating the Inter-Human Web
People to people Converged IP Communications: Data, Telephony, Multimedia The inter-human web is bringing the simplicity of using the internet or WWW to how we communicate with one another. People are names – to reach someone I just click on their name from a directory or , or type in their name to reach them. The telephone call is like a URLs – if I’m working from home or across city in another office, I can redirect calls to my nearest phone without needing to advertise a different number – this allows me to have just one number for business and one number for personal. Video and Instant sharing of information will allow us to build much closer virtual communities with a stronger bond and sense of belonging – creates better teamwork across dispersed organisations. Project manager of an architects out at clients site – can use 3G phone to have video connection back to office to show status of project building work to colleagues in the office, can instantly send across photo’s and suggest alterations to be made. Plans can be discussed and updated in real time. HR director in Munich can have virtual interview with job candidates from Russia, China and so on. NN uniquely positioned to build a new era of people to people collaboration – one that’s inherently simpler and more powerful than ever before, where people are reached by name, not number, services available anytime, anywhere. We’re leader in building new 3G mobile phone networks – based on SIP technology. MCS 5100 is enterprise scaled platform yet offers all the powerful mm services being developed for nationwide and global service providers using the MCS 5200 carrier scaled platform. One of the features here is the RTP Media Portal developed to enable secure pinholes to be created through multi corporate firewalls to enable collaboration beyond a single enterprise Mobile / Wireline Service Provider Enterprise Value Chain (Supplier, Partner, Channel) People are names; calls are URLs Services available anytime, anywhere Much simplified user interfaces

22 Meet-Me Media Conferencing Scaleable Reservation-less Conferencing
Personal conferencing with personal dial in number or SIP address Secure conference password, per conference password and Chairperson PIN code Visual notification via Instant Message of conference events Participant waiting in queue, Entering or leaving the conference, Transfers to another number Instant Message Chat “built in” Soft DSP technology reduces cost and footprint versus TDM in-house Meet me media services Conference Bridge Dial In: Access Code Monday, March 24, 2004 Very good business case for MCS 5100 – in some cases, this alone is sufficient If customer already paying a service provider for their conferencing, very easy for them to provide those figures to be inputs in a business case Then can work out the payback period, for the initial investment; plus the ongoing savings thereafter Fully featured “soft” conferencing … additional features and scalability in MCS 5100 R3.0 Typically 300 ports G.711/ 100 ports G.729 / 100 ports video – max 300 MPU or Media Processing Units Also, Premium audio conferencing option - Designed to provide improved audio quality in networks where Digital Subscriber Line (DSL) and cable modem services are prevalent. Instant Messaging

23 Collaboration – Video Calling
Increase employee productivity Reduce travel costs Improve customer care Point to point video using cheap web cameras – Euro 20 or Euro 30 … No more necessary to book a specialised video conference room Especially useful for home workers / virtual teams in different locations Research shows voice/video conversations are more efficient than voice-only. Productivity. In a mobility scenario it allows people to see each other on a regular basis, that will create more of a bond. Important for groups of home workers to feel part of a team…. … Affordable Desktop Video calling

24 Video Conferencing * … Affordable Desktop Video Conferencing
New application running on same Media Application Server as existing Ad Hoc or Meet Me Audio Conferencing “Video enable” the existing conference servers Video Conference a fast feature in 3.x timeframe, likely “GA” in October time frame Still using DivX video codec only for video conferencing, H.263 available as a fast feature in same time frame but point to point only H.263 subsequently will allow Polycom interop Video Conferencing works on the “talking head” principle … All users send their video to the Media Server The Media Server monitors the audio channels and determines the active speaker at any time The video associated to the active speaker is sent back to all other callers NOT a “Continuous Presence” capability, i.e. do not see video shots for all other callers all the time “Hysterisis” function to determine who is active speaker, without random bouncing around if someone coughs etc. – can be tuned – means someone has to speak for (e.g.) 200ms or so, before determined to be active Can mix audio callers in with video … Video format negotiated to that of the chairperson …i.e. if chairperson is audio only, so will conference call be …. Codec = DivX only (no transcoding on MAS) Frame size = frame size negotiated between chairperson and MAS Frame rate is not fixed, MAS does “best effort” to match to different caller rates (allows for different cases of people on LAN / WAN / dialup) … Affordable Desktop Video Conferencing *Fast Feature – trials end ‘04

25 H.263 open standards based Video *
What does this mean? Currently, MCS 5100 PC and Web Clients use the DivX video codec Introduction of H.263 video codec on MCS will allow for integration & interop testing with other vendors video conferencing systems Nortel and Polycom have already made an announcement concerning joint development & interop tests; customer trials for later 2004 * At present, support for H.263 video codec is for point to point calls only, as a R3.x fast feature Note. Video conferencing – another R3.x fast feature – will continue to use the DivX video codec for time being Note. DivX is a standards based video codec, but not widely used by video conferencing / telephony vendors - most of which have standardised on H.26x video codecs

26 Web Collaboration * Web Publishing of information …
Powerpoint, Word or Excel as JPEG files Application Sharing … True sharing of any application from desktop Between multiple users, building on a meet me audio / video conference call Chairperson updated as each person joins IM Chat also possible on the conference Control can be passed between users Non MCS users can access multimedia via URL, audio via meet me bridge on phone One same access code for both media sessions Web collaboration a fast feature for late 2004 Builds on top of audio / video conference call (not point to point only at this time … subsequent release) Web Publishing Why use JPEG files ? – cuts down on the bandwidth usage Chairperson converts file prior to conf call, first page immediately visible as people join Chairperson sees each participant as they join the call Chairperson can advance pages, use pointer, or highlight sections – CANNOT modify (as JPEG) Chairperson can pass control to other user / take back IM Chat available on the call also Non MCS users can dial in for audio part, access URL for multimedia piece Application Sharing Setup similar to web publishing, builds on audio / video conf call, non MCS users also possible Chairperson can select different applications from desktop, share out to all people on call Everyone sees any changes in application in real time Chairperson can also pass control to / take back from other participants *Fast Feature – trials end ‘04

27 Collaboration and Conferencing Savings
Hard Savings: Operation savings of up to 86% versus outsourced conferencing VERY easy to take monthly outsourced conferencing bill from customer and build a business case … Soft Saving: Accelerate team collaboration Reduce travel expenses Control monthly expenses Deliver media services, and visual conferencing tools Time to decision-making Flexible work environment Time management = productivity Personalisation and streamlined communications Obviously the scale of the conferencing requirements is an important parameter to evaluate when producing a payback justification. More users, more minutes, shorter payback period. In several cases this sole application was good enough to sell the MCS solution. In such a case do not forget to point some of the value-add the solution contains, to make the customer even happier than he already is.

28 Converged Desktop Phase I
Calls coordinated with PC Client Current Phone handles voice, PC Client handles Multimedia Events on one device cause status updates on the other SIP/PRI Gateway to ANY PBX BayStack 460 MCS H.323 Gatekeeper Signaling Server MCS 5100 Rel2 Multimedia PC Client (Succession 1000/1000M) SIP/PRI gateway – any 3rd party, or any M1/Succession 1000 pre R3.0 timescales H.323 – MCS R2+, Succession R3.0+ only SIP – MCS R3+, CS1000 R4+ Converged Desktop … Use of existing PBX phone (analog / digital / IP) for voice Use of MCS 5100 PC Client for multimedia Incoming call to PBX phone alerts the PC Client … user can send Instant Message / push web page etc. in response Watch out! We have two models in one picture: Q.SIG to SIP through the PRI gateway, the second model through H.323. That is why there is a build in this picture. We will discuss more detail later in the course. Comment – Phase I is TRUNK calls (be it PRI or H.323) between PBX and MCS … so obviously not very intelligent … no presence or other information is possible across such a trunk Current Phone Existing PBX

29 Converged Desktop Phase II
Phone handles voice, PC Client handles Multimedia Events on one device cause status updates on the other, including Presence CallPilot on PBX => MWI to MCS users BayStack 460 Network Redirection Server (NRS) SIP signalling MCS 5100 (Rel3) Also referred to as Converged Desktop Phase II SIP – CS1000 R4.0 only True integration between PBX and MCS, using SIP signalling Can use PBX phone (audio, digital, IP) for audio – and parallel multimedia (including VIDEO!) on the PC Client Also Click to Call from the PC Client Double click on a buddy / call log / directory entry PBX phone rings -> answer Then PBX phone makes outgoing leg of call If to another Converged Desktop user, screen pop etc. updated Once other Converged Desktop user answers, can start video in parallel on PC Clients Also – CallPilot on CS1000 R4, can now send MWI to MCS users! Multimedia PC Client Current Phone Call Server 1000x R4

30 Transforming The Communication Experience
CS 1000 R3.0, MCS 5100 R1.1 & 2.0 Peered system PRI & H.323 Trunking interface Synchronised screen pops CS 1000 R4.0, MCS 5100 R3.0 Tightly Integrated solution => SIP !! Single user, single experience Business Telephony & Multimedia SIP services Investment Protection Audio on PBX device, multimedia (presence, IM, video, collaboration) on MCS PC Client Key point .. SIP Signalling more intelligent than H.323 or PRI predecessors Not just bouncing trunk calls around anymore Presence, MWI information can be passed over and back between CS1000 and MCS Setup audio call between two (e.g.) analog phones on CS1000 systems … once call connected, can then have parallel video stream on MCS clients! Converged Desktop Phase II Coordinated telephony/multimedia Existing telephony & full multimedia features Converged Multi-Media Desktop Solution

31 Converged Desktop Call
SIP Signaling between CS 1000 & MCS 5100 - MCS Updates Presence “On the Phone” - Outgoing Call Log started MCS Launches Screen Pops - Picture CLID - Multimedia Collaboration - Video - Incoming Call Log, Presence MCS 5100 SIP SIP LAN/WAN SIP SIP Signaling CS 1000 CS 1000 Users continue to use known phone devices on PBX for audio and associated features they are familiar with Phone on CS1000, associated to MCS user, sends presence information to the MCS User on MCS, can request a call to be originated from their device on the CS1000 Video not started automatically – user can request, once the voice call has been connected on the PBX side Direct Media Path (TDM or IP) Converged Desktop A Converged Desktop B CS 1000 Desktop A Calls B, Audio through telephone - CS 1000 Business Telephony Feature Set - Analog, Digital, or IP Sets – Investment Protection

32 MCS 5100 Converged Desktop Benefits
Users benefit from new productivity and mobility enhancing tools without loosing existing phone features Users continue using services with familiar handset, no costly retraining Retain investment in Telephony infrastructure and evolve users overtime Hard Saving: Multimedia communications at a low entry cost No LAN upgrade Evolution of existing Telephony infrastructure Mobility savings for users Soft Saving: Retain & augment voice services IP without the Risk “Evolution, not revolution” No “rip n’ replace” User mobility, flexible working Time management = productivity Communications control & Personalisation

33 PC Client (C++ Version)*
Re-architecture of the PC Client (C++) to optimise memory size and utilisation, to improve performance and end user experience Some features on new client only: Distinctive ringing on per user basis Separate paths for tones and audio (as per i2050) Support of newer Nortel USB headset with call control buttons And also Client Application Programming Interface Theme Developer Kit H.263 Video *Fast Feature – trials end ‘04

34 Theme Developer Kit * Allows service providers to create a unique theme / view of the PC client for their own customers Images Size and location of controls (can hide controls; cannot add NEW controls in initial offering) Colours, fonts, text strings Sounds (change from defaults) Requires R3.0 MM PC Client to be installed on machine, reuses components of same *Fast Feature – trials end ‘04

35 PC Client APIs * Basic calls Instant Messaging Presence
Purpose of PC Client APIs is to allow 1st party type interaction between MCS 5100 SIP PC Client and other applications The PC Client API is a portable, object oriented API for C / C++ based computer telephony and multimedia applications Not limited to Microsoft / Windows applications … The Client APIs will enable a third party application to invoke MCS client services such as Basic calls Instant Messaging Presence *Fast Feature – trials end ‘04

36 MCS Clients PDA Client Multimedia PC Client Enterprise desktop interface to MCS 5100 client services Web Multimedia Client Browser based interface for increased Mobility PDA Client Supports small footprint devices (PDA interface) i2004/2 IP Phone Support for Nortel i2004 and i2002 Internet Phone Support for 3rd party SIP devices planned via Nortel interop labs Multimedia PC Client i2004 IP Phone i2002 IP Phone 3rd Party Sets Interop-Lab Web Client

37 Simple Call Management
PC Client Status Window Caller ID with Name & Picture Online Directory Real time call handling options Complete communication control at your fingertips Click-to-call, IM or Let’s move on to Call Management…. Call Management features integrate the user’s phone and PC desktop with the PC Client saving user time by automating repetitive communications tasks and personalizing how calls can be handled. Now the PC Client user sees a picture caller ID of incoming callers and is immediately presented with list of call handling options that let him decide what to do with the call – no longer is voic the only option! - for example, The call could be responded to with an IM, caller could be pushed information on a web site, or be presented with a pre-populated – in case of busy or unavailable situations For outbound communications the client allows you to call, IM or send an with a mouse click from your personal directory, call log, , or corporate directory. The client logs all of the users in and out bound calls allowing single click redial or return of missed calls The key benefit for the user is more efficient use of their time by making everyday communications easier, usually a single click, and by integrating multiple applications into a single interface. Further control and personalisation is available with PA – next slide…. Call Control Window Call Logs Integrates with MS Outlook and other directories Instantly create a conference call Mid-call options Click to return call or send IM

38 Current Phone Multimedia PC Client
Real-Time Multimedia Communications Multimedia Communication Server (MCS) Delivering real value to the enterprise Personal Agent – Flexible Access Productivity & Personalisation Mobility Collaboration Simplicity Conferencing, Instant Messaging, Application Sharing So let’s wrap up with a summary of the strong points of the MCS 5100. MCS 5100 provides a flexible path to add advanced multimedia communication and services (while preserving my investment in phones and desktop PC’s). MCS 5100 allows my workers to communicate better, faster, and more efficiently, increasing the velocity of information in my organization and allowing people to work faster. MCS 5100 allows my workers to personalize their own communication settings, giving them control over how they wish to communicate, while not burdening administrators. MCS 5100 removes geographic boundaries between people and eases communications of all types. Remote workers are brought closer to each other, and can work in a more coordinated fashion from wherever they are. Since MCS 5100 speeds the delivery of information around my organization, I get faster correct decisions – no more waiting for information to arrive. Lastly, the MCS 5100 is intuitive and simple to use. Want to make a video-call? Pick up the phone and dial, etc. Making such services intuitive and simple is KEY in getting people to USE communication tools effectively. Converged Desktop Current Phone Multimedia PC Client

39 What the Analysts say “The key sales driver in the enterprise communications market today remains infrastructure competence. But customer expectations are evolving, and it will almost certainly be applications competence that wins business in future years. Leading-edge systems like Nortel Networks MCS 5100 are becoming critical differentiators.” “Presence-aware, multimedia collaboration systems like MCS 5100 take full advantage of the unique capabilities of packet-based communications. And Nortel Networks early efforts to deliver a standards-based solution with short-term ROI should get the attention of forward-thinking customers.” —Jerry Caron, Senior Analyst, Current Analysis

40 Nemertes Research 2003 “As companies increasingly assess their network-convergence projects, they seek vendors who support open standards and provide for a hybrid migration strategy. Nortel Networks is well-positioned to meet those demands, giving companies the option to gradually migrate traditional voice and video traffic to a single IP network to leverage SIP multimedia applications.” —Robin Gareiss, Principal Research Officer, Nemertes Research Integration is critical for collaboration tools to be more than just another application within an enterprise, and instead become a workplace-changing technology. We believe that the desktop of tomorrow will be focused around instant messaging, audio, video and Web conferencing, and online workspaces, but only if the technologies all work together.

41 Most recent EMEA customer wins
Customer quote: "Nomura International plc will be piloting the collaborative tools and assessing their potential to assist its business globalisation as well as its remote working capabilities. The features being reviewed closely include Soft Phone, Presence, Multi-media Conferencing and Personal Call routing." Nomura Bank rationale for purchase: to increase flexibility for working from home or anywhere and still being online with the full 'office' experience & efficiencies given by Presence - also the easily justified ROI for Meet Me conferencing to increase collaboration between people and teams, especially global teams National Oilwell will use the MCS5100 to offer mobility, the ability to work from your office anywhere, to their workforce. Users will have the status of the members of their virtual work teams by use of presence and IM National Oilwell is based in two main sites and many small sites in Norway and Houston, USA

42 FedEx / University of Michigan
FedEx Institute of Technology, Nortel Networks to facilitate 'Workplace of the Future' with MCS 5100 – 6th May 2004 “Our work with Nortel Networks will enable us to further our goals of creating the ‘Workplace of the Future,’ where we will showcase ways our students and faculty can collaborate to a much greater degree—not only among themselves but with our external research partners as well.” —James M. Phillips, Chairman, FedEx Institute of Technology Nortel Networks and the FedEx Institute of Technology at the University of Memphis are working together to facilitate the "Workplace of the Future," where advanced collaborative capabilities are expected to make it possible for tomorrow's leaders to reach out virtually 'anytime, anywhere' to tap the resources and expertise they need to succeed.

43 Erlanger - Healthcare “Convergence is taking us leaps and bounds above what other hospitals are doing. Our strategy has been to test these exciting new technologies with technology-literate users to help us determine the best applications and usage among all our users. The innovative features and functionality of the MCS 5100 mean we can provide new tools for lots of people.” —John Haltom, Network Director, Erlanger Health System

44 Global Lead Customer
SIP is hip at “We recognize that the communications landscape is rapidly changing and that we have to offer the latest technology to our employees that can dramatically improve the way they interact. Nortel Networks Multimedia Communication Server (MCS) 5100 provides the most innovative set of applications to deliver truly consolidated, multimedia capabilities in a well-designed comprehensive solution.” —Brian Farrey, President, Monster Worldwide Technologies, on-line careers recruitment company have been using MCS 5100 by their technical teams in NA and it has worked great for them. They’ve now extending NA MCS SIP services to colleagues in their Prague office, Czech Republic, where they’re expanding a lot. See MCS as ideal for collaboration and mobility. Allow employees to work transparently wherever they are. They see great value in operations benefits – can see if person is available to talk before picking up the phone, can use IM to unobtrusively get Q’s answered, can filter and screen calls when necessary – generally be more productive than before. They also see MCS MM support to build new services that benefit their customers I ways never before realised. Video calling key benefit for their clients – recruitment interviews, instant file sharing “MCS 5100 has been used by the technical teams in the U.S. and has worked great. We are deploying in the Prague office. We see SIP as a driver for increased user mobility and collaboration.” “We can expand our footprint and service coverage without today’s limitations or costs due to travel.”

45 Nortel Networks Value Proposition
Deliver personalized, easy to use multimedia services that provide individuals with the freedom to communicate naturally, without the restrictions of location, access type, or media. Seamless Integration of Telephony with Video, Collaboration, and Presence to Deliver Next-Generation Communication Services


47 Backup / Substitute

48 Try before Buy 60 Day Test Drive
End customers offered 60 day free trial of MCS 5100 hosted off Nortel Networks system 4 x PC clients for end customer, 4 x PC clients for NN and channel SE and Sales Managers Formal process based on sales opportunity Published firewall and NAT policy requirements

49 Communications are Changing
From: To: Just like the cave man we are still evolving. One of the fundamental shifts taking place today in organizations is a change in how we communicate with each other. In today’s highly competitive, fast-paced, changing environment, it is vitally important that an organization be able to respond to changes in their external environment. Decisions need to be made QUICKLY and CORRECTLY, and in order to do this I need better communications to increase the velocity of information within my organization. Five years ago, in order to make a decision, we might call people on the phone, leave voic messages, wait for a response, another person (where your message promptly gets buried in their inbox until they can get to it). Multiply all of this reactive, delayed moving of information throughout your organization, and you can see that there are tremendous efficiencies that are lost. One of the fundamental shifts taking place today in organizations is a change in how we communicate with each other. In today’s highly competitive, fast-paced, changing environment, it is vitally important that an organization be able to respond to changes in their external environment. Decisions need to be made QUICKLY and CORRECTLY, and in order to do this I need better communications to increase the velocity of information within my organization. Today’s communication systems need to support REALTIME delivery of information – Employees must be able to collaborate to work effectively as a high-performance team. This collaboration gives an organization the ability to make accurate decisions much more quickly. People work proactively instead of waiting for things to happen – this improves customer service, efficiency, and all of the business processes in your organization that depend on the velocity of information. An example of speeding up communications – If you are on the phone to a customer, and you are able to get them a definitive answer to their question before you finish the call with them, you have just sped up the whole process and potentially really impressed them with your ability to respond with a fast, definitive answer. If your customer had to wait for a call back from you in order to make a decision, they might start calling your competitors to see if they could provide a faster answer. The end result of this shift in communications is that instead of individuals and organizations being dependant, waiting for information, we need the ability to build tightly-knit high-performance teams that can break down silos, allowing organizations to quickly adapt to changing conditions, engaging their customers, anticipating their needs, and providing a powerful competitive advantage against their competition. When people ask me what the “killer app” is for convergence or IP Telephony, this is my answer – to fundamentally shift the way we communicate, which allows us to build more highly efficient, competitive organizations.

50 Target Markets Target verticals Ideal customer profile Multiple sites
Mobile workers Home workers Culture that supports flexible working Requirement to collaborate across dispersed teams Heavy usage of external conference bureau services Target verticals Finance Healthcare Manufacturing Professional Services eg Law Education

51 Positioning MCS 5100 in the Collaboration Market
Many niche solutions on the market from specialist vendors of instant messaging, collaboration, video etc None offering the same integration with business telephony or full suite of services Rival vendors announced SIP capabilities None can deliver full suite of MCS services Many are stories of future capability, MCS 5100 delivers today MCS 5100 is unique in integrating a SIP collaborations suite with business telephony services and enabling engaged business applications. We’re delivering what others are talking about.

52 MCS 5100 – The Competition MCS 5100 will compete against new competitors who’s software base products have evolved with specific functions targeted to a specific audience. MCS 5100 is a total integrated solution providing central management and control while being able to deliver advanced forms of communications. No other single software or hardware vendor today is able to deliver the same level of capability and scalability as MCS 5100.

53 MCS 5100 Competitive – An entirely new landscape!
Telephony Vendors – The Traditional Players Siemens OpenScape – A Instant Messaging and Collaborative software application leveraging Microsoft Real-Time-Communications server. Much less scalability than MCS (<2000 in latest release), multi-server deployment, NO centralised management and does not support UNIX or Linux customers. Must install most of Microsoft’s server technology to implement. Much less functionality - video only just released Q3 ‘04. Advantage Nortel Networks! MCS 5100 offers customers an advanced solution from a single source supplier with no implementation mandates or requirements. Avaya, Cisco, NEC, Alcatel and Mitel have all announced support for SIP but only in a proxy fashion with no announced support for Instant Messaging or other Collaborative Applications. Advantage Nortel Networks! MCS 5100 offers a complete suite of advanced solutions. Instant Messaging Vendors – The New Competitors MSN, AOL, Yahoo, Lotus Sametime, Bantu, Bungo and Facetime are just a few of the new names you will encounter! Collaboration Vendors – The New Competitors 2-Way, WebEx, ACD Systems, Centra 7 – are some of the new collaboration players you will encounter! All offer robust products in the realm of Instant Messaging but are too specific only offering IM products. Many of these solutions require off-site servers with monthly access service fees. None of these vendors are able to offer complete solutions including Telephony components + Instant Messaging + Collaboration. No support for IP hard clients, SIP trunking gateways etc. No support for advanced telephony calling features. No support for advanced applications like Unified Messaging or Call Center.

54 Why Nortel Networks Complete solution
Business communication services over secure, converged network infrastructure Integrated communication services Multimedia: unified messaging, collaboration Contact centre and self service Business telephony Deployment flexibility Enterprise or hosted solution We can provide a complete solution with the converged network – wired or wireless, security, bandwidth, management, intelligence required. We lead in business telephony solutions with 6M new extension lines sold per yr (90% on converged platforms) and in unified messaging (1M+ unified mailboxes) and contact centres (3M+ agents worldwide) Now can add mm services integrated with these other communication services. We offer flexibility of in house or outsourced management, of enterprise or carrier hosted services. Because we’re building nex gen SIP networks in wireless, carrier, and enterprise, you will be partnering with the industry leader and expert in communications.

55 Efficiency through collaboration
Business Problem Functional Processes Time estimated for process using traditional communications Time estimated for process using Unified communications Improvement Collaboration while travelling or working from home Responsiveness to collaboration and workflow documents 30 to 60 min/day 15 to 40 min/day 35 to 50 % Primary enhancements include More efficient notification of ongoing workflow by reducing access time Connectivity improvements SOURCE: Yankee group Efficiency Chart

56 Sales Tool ROI Calculator
Example: MCS 5100 system used to provide in house conferencing services to 1000 users using 100 conference bridge ports 20 mins per day per user usage = $1M savings over 3 years – enough to fund LAN upgrade!

57 Architecture for the Converged Enterprise (ACE)
y Adaptive Clients Engaged Applications M a n g e m t Communication Services Data Networking ACE includes six key components: The Engaged Applications layer includes all enterprise applications used by customers or employees, which are or can become communications intensive and engaged. Adaptive Clients are devices that access or invoke applications—either for human-to-network interactions (e.g. phones and PCs) or machine-to-machine interactions (e.g. sensors). Communications Services provide the intelligence layer that empowers Engaged Applications and Adaptive Clients to transcend geographical and network boundaries, for example, through IP public branch exchanges (PBXs) and multimedia services, directory network services, and application-aware, content-aware (Layer 4-7) switching. The Data Networking layer provides scalable, secure, high-performance Layer 1-3 connectivity for enterprise applications—taking advantage of IP, Ethernet and optics and access via wired and wireless LANs, MANs, and WANs. Network and service management enables cost-effective planning, deployment, and operation of the Converged Business Architecture across all elements and layers, and interworking with higher-level umbrella management systems. Security controls and auditing capabilities are built into multiple layers of the Converged Business Architecture to protect enterprise resources from internal and external threats. Our Strategy  business without boundaries Our Vision  the engaged enterprise for customers, partners and employees One Network  protocol, infrastructure, service and application convergence A World of Choice  private, managed and hosted solutions Open  extensible, agile and standards-based

58 ACE Communications Services
Adaptive Clients Engaged Applications S e c u r i t y M a n g m Data Networking Network-based services DNS and DHCP IP Mobility Location-based services Directories Data center services Intelligent load balancing Content-aware application switching Content distribution services Storage-aware intelligence Rich Media Video Web collaboration IM and chat Unified messaging Personalization Presence mgt Media conferencing Mobility Open API (incl XML) Customer Contact IVR Speech apps Web-centric self-serve Skill-based routing Multimedia transaction handling Real-time historical reporting Open API (incl XML) Business Telephony Telephony call processing Wireless gateways Media gateways Web app gateways Network gateways Open API’s Layer 4-7 network and service intelligence Communication Services add “intelligence” to the network to simplify or enhance the way people and computers communicate, and applications are delivered, . The network now knows not only low-level information (such as the source and destination of a message or request), but also higher-level information, such as what type of user or device is making the request, what type of content is being requested, and more. This type of intelligence enables the network to deliver media-adaptive, content-aware, user-aware services that were never before possible—and to deliver them as efficiently as possible. Nortel Networks broadly categorizes Communications Services into the areas as illustrated in the chart. Some notes: DHCP (Dynamic Host Configuration Protocol) is for dynamic IP address assignment DNS (Domain Name Service) translates URL to IP addresses IP mobility enables users to access the enterprise wireless LAN (WLAN) even as they roam Location-based services deliver content and performance tailored to the user’s current location. Intelligent load balancing works across servers, firewalls, and other devices, not just in data centers Content-aware application switching, is based on full Layer 7 inspection Storage-aware intelligence provides similar optimization capabilities for distributed storage environment. Today, we focus on optical networking, though we transparently support IP storage and will add IP storage awareness over time. Presence functionality enables the network to know when a user is available for real-time communications, and if so, by what channel (e.g., Web browser, instant messaging, telephony, or video). The elegance of ACE is that it does not mandate a single method for how these building blocks are implemented. For example, an IP telephony service could be implemented as (1) an evolution of an existing PBX such as Nortel Networks Meridian PBX, or (2) with fully distributed gateways and servers, such as the Nortel Networks Succession 1000, or (3) on a converged platform, such as the Nortel Networks Business Communications Manager. Nortel Networks delivers capabilities that transform the way employees, partners and customers connect and communicate

59 MCS 5100 Release 2.0 (Includes Release 1.1)
Status: GA MCS 5100 Release 2.0 (Includes Release 1.1) Enterprise Multimedia Browser Based Compact Footprint User Interfaces Call Management SIP Services Clients Telephony Applications Interworking Management Platform SIP Personal Call Agent – Advance Call Mgt. i2004 PC Client WEB Client 3rd party terminals i2002 GIPS (soft clients only) Microsoft Messenger I/W (Win. XP only) Usability Improvements Succession MX / Periphonics SIP based - Voice Activated Corp. Directory Automatic Presence Network Address Book Voice Mail & UM I/W Instant Messaging Collaboration – File Share, Web Push/Co- Browse Media Application Server – Adhoc Audio Conf./Meet Me Audio Conf. Intuitive User Interface Major, Minor, Critical Alarms User Self Provisioning (i2004, i2002 & Call Agent) Provisioning options, by user & bulk User Profile Mgt. Element Mgt. Configurable Diffserv QoS XML-based billing Keycoding – Ph 1 SUN Fire V100 Server (rack mountable) Redundancy/ Scalability Audio Conf.Server Server Overload Controls Media Application Server Calling Name, Number, Picture Sim Ringing, Seq Ringing Dynamic Call Handling Advanced Call Management Call Hold, Transfer, Conferencing Call History/Logs Click-to-Call Private, National, International Dialing Plans Point-to-Point Video Nortel Networks CPE interworking via 3rd Party SIP CPE Gateway - FXO/FXS - PRI GW Nortel Networks Unified Messaging Interworking - Call Pilot (Audiocodes T1 CAS / SMDI) 3rd Party Voice Mail & Unified Messaging interworking - Protocols PRI/SMDI & SIP H.323 Gatekeeper (Native CDP/UDP)

60 MCS 5100 Release 3.0 Status: POR Beta: May ’04 GA: Sep’ 04 Clients
Telephony Applications Interworking Management Platform H.263 video support in soft clients * PC Client enhancements Auto upgrade Firewall detection Global address lists Programmable keys Speed dial Presence change notification IM Call forward PC Client size optimization (C++) * IM enhancements IM Chat IM Screening and Routing Professional Assistant services Music on Hold Announcements Call Park/Retrieve Ad-Hoc and Meet Me conferencing enhancements on MAS Converged desktop Phase II Network based Call Logs on Personal Agent Personal Agent Usability Enhancements Desktop HTML integration with i2004 internet telephone Video Conferencing (ad-hoc & meet-me) (SIP based w/limitations)* PC Client customization SW developer kit* SIP Trunking to M1 / CSE1000 Translations & Routing Enhancements CLID restriction Call Forward restriction multi-TON/NPI support on single trunk group 911 zoning Provisioning enhancements RTP Media Portal Selection & Insertion Keycoding – phase II SUN n240 and v240 platform introduction High Density MAS Platform SUN n240 Introduction with H.323 Gatekeeper Enterprise micro system System backup and restore Quality, robustness, capacity improvements RTP Media Portal Platform Enhancements SUN JVM upgrade Security hardening Phase II LDAP Phase I OSS release delta documentation Serviceability enhancements Re-IP Backup and Restore * - Denotes Fast Feature (see Fast Feature POI/POR for details)

61 Converged Desktop Features
Convergence Method Converged Desktop Features Succ 3.0 & MCS & 2.0 SIP – Succ 4.0 & MCS Personal Agent – with minimal trunk usage RAN configurable for caller while call routed by PA Terminating Screen Pop with Succ Termination Originating Screen Pop with Succ origination Collaboration independent of orig. device Call Log – Incoming Call Log - Outgoing Picture Calling Line ID Collaboration (IM, File Xfr, Wht Brd, Web Push, Clip Xfr) Presence – non telephony related Presence PC Voice Client usage Presence Succ telset Trunk Usage Click to Call PC Client – including ringing Succ 1000 desktop Click to Call Succ Desktop Answer/Orig Calls on PC Client Video - PC Client to PC Client Video – coordinated with Succ Desktop CDR Record Coordination Voice Mail Support on Succ 1000, incl. MWI on PC Client Configuration requirements works works with limitations does not work 1/ Converged Client 2/ Peered Client 1/ PC Client


63 Data Networking Contributes to Convergence
What Is Convergence? Voice Video Storage Data Data Networking Contributes to Convergence Application Awareness Budget constraints will drive solutions that are simplest to own Software is where vendors will differentiate themselves with features and functionality Applications continue to drive increased demand on the networks Security will become embedded within the infrastructure Nortel’s differentiation – our understanding of Multimedia applications (including voice) Security – Contivity (encryption), Alteon (firewall) Secure, Resilient and Mobile Separate networks converging – sharing resources, lowering costs, enabling new applications and services

64 Cross Portfolio End to End Strategy
Enterprise/Carrier Managed Common Desktop Applications Carrier Hosted MCS5200 Transmit Receive MCS5100 Multimedia IP IP VPN Gatekeeper Multimedia IP SIP Gatekeeper Applications CS2K S1000 / M Business Telephony IP H323 Gatekeeper DMS (IP Centrex) Terminals Meridian 1 (IP Enabled) Maximises Customer Choice Provides Support & Service Synergy

65 MCS 5100 - Custom Application Services - Virtual Kiosk
Interactive Video Announcement Video playback with voice prompts Multimedia Playback capabilities Video playback based on command (speech recognition) Content pushed to provide added information (via web push) Transfer to live agent when ready

66 MCS 5100 - Custom Application Services Programmability Overview
Clients The MCS 5100 Programmability environment providing tools, interfaces & inter-op labs Services based on standard open mechanisms Open APIs & interfaces include SIP, CPL, HTTP, JAIN, Parlay, VXML, SOAP, CCXML, SALT Open interface strategy on key solution components Client Interfaces SIP Application Server logic Media Application Server multimedia building blocks Third Party Application Servers Intelligent Interfaces SIP API Choice of user interfaces Support of standard protocols Support of open APIs SIP App Server Logic Other App Servers API "Peer SIP" enables multi-vendor SIP strategies Access to application specific API (JAIN SIP, Parlay, etc.) Access to application environments (WebLogic, WebSphere, .NET, Net6) & Nortel Networks Portal Solutions Services implemented by routing to peer SIP functions CPL scripts invoke customized logic of services Access to advanced SIP features (Presence & IM) Media Application Server SIP API Multimedia building blocks Create multimedia services Open interfaces

67 Integrating Communications into Business Workflow Process “Engaged Business”
Anticipatory Media- Adaptive Time- Critical Engaged Application Image of transaction “Contact us urgently” The future direction for MCS 5100 will be to integrate these multimedia communication channels you’ve heard about into automated business workflow processes. Automated, electronic business workflow is being used to speed up the time it takes customer sales orders to be actioned and delivered, the time it takes customer service requests to be sorted out, and also being used for internal processes like new employee hire. These rely on a set of business rules and send information to appropriate systems and individuals using the IP network. But what happens when there’s an exception to the rule? When you have to get hold of a decision maker, a human being, to make the call eg Go / No Go decision or to approve the customer request. Being able to use MCS 5100 to detect the presence or availability of the right person with decision making authority and get the information delivered to them using the most appropriate channel before the delay creates a real business problem. Eg In this example, customer support ticket is raised on system – customer is demanding extra services and support. System uses Presence and detects salesman is travelling but is available on mobile phone – sends ticket as VoiceXML msg to mobile. Sales person pulls over at Motorway Service Station where theres a WLAN HotSpot. Uses MCS client on PC to get several colleagues on conference call, discuss what can be done, requests some background information on the possible solution to be instantly sent to PC, then has all the info needed to call the customer and turn the problem into opportunity to provide excellent customer service and opportunity for more ongoing business. – this scenario could similarly be applied to say a field maintenance engineer while out on the road “Contact us urgently” Engaged Application detects sales rep is available on mobile phone Sends ticket message to mobile phone Sales rep gets message – text to speech Requests more information to be sent to his PDA Customer Support ticket raised at front desk Now has all information needed for meeting

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