The Boring Bit - statistics Highest %age take up by LBG member company
The Boring Bit - statistics %age take up of employee giving by sector LBG members
Question for you Why are Financial Institutions so Successful with Employee Giving?
The Three Stages of Corporate Engagement in Employee Giving
How many of each? Gatekeepers – 70% Facilitators – 20% Enthusiasts – 10%
Gatekeepers Attach No Value to Employee Giving Only offer it to staff under duress Don’t promote to employees Disinterested Unengaged Negative
Facilitators Passive Semi-engaged Does not ‘get’ the benefits May work with external agency
Facilitators Typically stuck around 5% - 9% take up Either promote Employee giving annually via external agency or passively via HR software Include large retailers Can be resistant to new ideas
Why are so many large employers stuck here? DISCUSS INERTIA? PFO’S? CHARITIES’ PASSIVITY? BAD MARKETETING/BRANDING? LACK OF TOP LEVEL BUY-IN? NO RESOURCES? PGA’s?
From Gatekeeper to Enthusiasts Disinterested Disengaged Negative Involved Keen Positive Focus on the benefits
What drivers can you use? Employee giving is: Measurable An Employee Engagement Tool Simple, quick win-win Replicable and scaleable If all else fails – use pressure from above
From Facilitator to Enthusiastics Passive Semi-engaged Does not ‘get’ the benefits May work with PFO Passionate Understands how Company benefits Promotes independently Active GET CREATIVE
Enthusiasts Focused PG Targets May promote alone May align with other CCI programme
Enthusiast Deutsche Bank – CoY Employee Giving Match up to £3000 per employee CEO endorsement Use and embedded Vote yes button Promote for 1 day’s pay
Deutsche Bank – Elective giving Targeting 50% tax payers Telephone call to target individuals
Deutsche Bank – why it works Choice CoY Targets Top level buy-in Easy to join
Deloitte’s Prize Draw Moral: If you’re going to have a prize draw make it a good one! Fly 4 Charity 2500 givers 25% workforce Monthly flight tickets 20% match 40% match to CoY £700,000 annually
What’s New in Employee Giving? Online tool Affordable Scalable Flexible Single or multi-cause Fun For employers, charities and individuals
What else is new? How will large employers get involved? How will SME’s behave? Will charities engage? Will the public learn to love employee giving? What will success look like to your organisation?
Light a Spark under Employee Giving Employee giving is just a fundraising mechanism Forget the barriers Get creative and Light a Spark!