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THE PROJECT: IMMERSIVE FITNESS FW14 PRODUCT PR TOOLKIT.

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Presentation on theme: "THE PROJECT: IMMERSIVE FITNESS FW14 PRODUCT PR TOOLKIT."— Presentation transcript:

1 THE PROJECT: IMMERSIVE FITNESS FW14 PRODUCT PR TOOLKIT

2 THE PROJECT: IMMERSIVE FITNESS The Project: Immersive Fitness™’ is the next level of studio fitness, adding a visual experience to music and group exercise choreography, creating total immersion as part of a shared fitness experience. Les Mills™ has combined expert knowledge in studio fitness with video programming innovation to create a new and truly immersive fitness experience for consumers. ‘The Project: Immersive Fitness™’ is an integration of technology, exercise, education and creative design. Video content is projected onto the screens of a purpose-built studio, and is choreographed with the fitness class movements. The partnership underlines Les Mills™ and Reebok’s commitment to group fitness and will strengthen their offerings respectively. Through this alliance, they aim to rejuvenate the Studio category and deliver a new chapter for studio fitness. The following information relates to the product collection you have trialled during the Immersive Fitness experience and each of the fitness programs at The Project: Immersive Fitness. OVERVIEW

3 PRESS MATERIALS The following press materials will be sent to you by Rekha Purwaha : Event Press Release Key Spokespeople Biographies & Portrait shots Reebok and Les Mills event PR imagery Event video edit The Project: Immersive fitness film: CONTENT

4 ‘THE TRIP’ Ride into another dimension. ‘The Trip’ is a cycle class, but not as anyone knows it. You might be climbing the side of an impossibly steep glacier, or riding through a space age city. Sprint your way around a digital velodrome, then back off the pace as a sun sets across water around you. Cycling is the perfect match for IMMERSIVE FITNESS™. PROGRAM INFORMATION

5 BODYCOMBAT™ / LES MILLS GRIT™ IMMERSIVE A hard out 30 minute mash up of martial arts moves and High Intensity Interval Training (HIIT). In the martial arts tracks you could be kicking a spaceship to destruction. Duck low-hanging road signs and punch oncoming cars as they explode. Grit makes you leap over flying objects. This is a physical workout. PROGRAM INFORMATION

6 BODYJAM™ / BODYBALANCE™ IMMERSIVE Music and dance mixed with new yoga in 30 minutes of bliss – be ready to move and stretch. Feel the beats and see the music. It’s like an immersive tent at a music festival, but everybody’s dancing together. Round it out with some new yoga to stretch your mind and body. Happiness. PROGRAM INFORMATION

7 PRODUCT COLLECTION KEY MESSAGING Reebok & LES MILLS™ have unveiled their Fall/Winter 2014 new collection of apparel and footwear, which is available worldwide from July The products have all been developed with LES MILLS™ instructors and created to suit their daily athletic demands with a strong focus on performance, functionality and comfort. Design, technology and fabrication elements are utilized to provide maximum support, ventilation and mobility; providing LES MILLS™ instructors and their class participants the freedom to make the most of their workouts. The collection’s main focus is being highly functional whilst featuring stylish bold colors, graphics and prints paired with sleek, dynamic silhouettes across the range. Collection complements LES MILLS™ programs including the renowned BODYCOMBAT™, Les Mills GRIT series, ‘THE TRIP’(cycle), BODYBALANCE™ and BODYJAM™, with co-branded apparel and footwear. Greatest care has been taken with technical fabric selection, maximizing freedom and movement whilst drawing moisture away from the body, allowing the wearer to stay in peak performance mode longer.

8 TM THE TRIP (CYCLE)

9 LES MILLS WOMEN’S CYCLE ZIP TANK THE TRIP RRP: LOCAL MARKET TO ADVISE The slim fit of this Les Mills cycle tank wont get in the way of your ride. The droptail hem with no-slip gripper tape offers coverage and stays in place when leaning over on the bike whilst the front zip and shaped armholes ensure freedom of movement. It’s polyester elastane fabric ensures moisture management and comfort, a cut out mesh panel on the back allows for breathability and a back zip pocket secures storage. A bold glitch print on the side panels completes the look and ensures a stylish workout. SKU’s/Colorways B Purple/Teal WOMEN’S CYCLE OUTFIT

10 LES MILLS WOMEN’S CYCLE PADDED SHORT THE TRIP RRP: LOCAL MARKET TO ADVISE Cycle in comfort with these Les Mills padded shorts. The moderately padded internal chamois provides comfort whilst the longer length 7in inseam gives you the coverage you need to prevent chafing while you peddle. Compressing polyester elastane fabrication provides moisture management and comfort whilst the mesh side panel allows for breathability. The bold glitch print at the waistband and side panels adds a pop of colour to your outfit. SKU’s/Colorways Z Black WOMEN’S CYCLE OUTFIT

11 LES MILLS MEN’S CYCLE ZIP TEE THE TRIP RRP: LOCAL MARKET TO ADVISE Stand out in class with this cycle zip tee. A drop tail hem with no-slip gripper tape offers coverage and stays in place when you’re leaning over on the bike whilst the polyester elastane fabric provides moisture management and comfort. The slim fit of the tee wont get in the way of your ride whilst the raglan sleeves allow you to move freely and the breathable mesh panel at the back keeps you cool. A placed graphic at the back and an all-over printed sleeve makes this an eye-catching tee. SKU’s/Colorways B Black MEN’S CYCLE OUTFIT

12 LES MILLS MEN’S CYCLE PADDED SHORT THE TRIP RRP: LOCAL MARKET TO ADVISE Cycle in comfort with these Les Mills padded shorts. The moderately padded internal chamois provides comfort whilst the longer length 7in inseam gives you the coverage you need to prevent chafing while you peddle. Compressing polyester elastane fabrication provides moisture management and comfort whilst the mesh side panel allows for breathability. The shorts are finished with a bold glitch print on the side panels adding style to your ride. SKU’s/Colorways Z Black MEN’S CYCLE OUTFIT

13 REEBOK UNISEX CYCLE ATTACK THE TRIP RRP: LOCAL MARKET TO ADVISE These attack shoes are the perfect addition to your high-intensity cycling workout. A synthetic mesh upper provides stability and support, as well as comfort and breathability. Synthetic toe with bold 3D printing locks down the forefoot, for the ultimate power transfer from foot to pedal as well as adding visual interest. Three strap system allows for customized, secure fit for the optimum comfort and support. SKU’s/Colorways M Black/Yellow WOMEN’S & MEN’S CYCLE OUTFIT

14 TM BODYCOMBAT TM

15 LES MILLS WOMEN’S TANK BODYCOMBAT ™ RRP: LOCAL MARKET TO ADVISE Kick up the intensity in this bold tank perfect for any class. Polyester construction provides durable breathability, mesh binding detail at the neckline and armhole offers ventilation to keep you cool and comfortable whilst a shaped droptail adds coverage and a fun, feminine look. Reflective Reebok Delta and Les Mills branding improve visibility, and a screen print graphic at the center chest adds eye-catching visual interest. SKU’s/Colorways Z High Vis Green WOMEN’S BODYCOMBAT ™ OUTFIT

16 LES MILLS UNISEX BOARD SHORT BODYCOMBAT ™ RRP: LOCAL MARKET TO ADVISE These lightweight woven board shorts with PlayDry technology with have you ready to attack any workout. 4-way stretch fabrication helps you stay comfortable during your workout, whilst durable and moisture-wicking PlayDry fabrication will keep you dry and comfortable. Anatomical cutlines for optimum freedom of movement. A convenient fly adds functionality whilst zipper pockets securely store your belongings. Reebok Delta logo and Les Mills logo combine with printed graphic for added visual interest. SKU’s/Colorways Z Black WOMEN’S & MEN’S BODYCOMBAT ™ OUTFIT

17 LES MILLS FOOTWEAR BODYCOMBAT ™ RRP: LOCAL MARKET TO ADVISE Arm your feet with these high-performance shoes specifically made for classes like BODYCOMBAT™. The multi-layer NanoWeb upper offers all-around support whilst the breathable mesh and synthetic overlays provide structure and stability. This shoe provides the optimum freedom of movement with flexible cut lines and iconic pivot point for in-studio training functionality. Carbonated foam for lightweight, responsive cushioning. Forefoot grip increases traction in just the right place and metasplit flex grooves enable foot splay for greater balance in all movements. Painted colored midsoles with pearlized paint add an impactful visual and distinctive look to this BODYCOMBAT™ essential. SKU’s/Colorways M Black/Yellow (Women’s) WOMEN’S BODYCOMBAT ™ OUTFIT

18 LES MILLS MEN’S TRIBLEND TEE BODYCOMBAT ™ RRP: LOCAL MARKET TO ADVISE Fans of Les Mills classes love this Tri-blend short sleeve tee. Attractive flatlock seam details eliminate chafing for maximised comfort whilst reflective Reebok Delta and Les Mills logos increase visibility for low-light conditions. A Les Mills City Warrior graphic features at the center chest for a bold, eye-catching visual. SKU’s/Colorways B Grey MEN’S BODYCOMBAT ™ OUTFIT

19 LES MILLS FOOTWEAR BODYCOMBAT ™ RRP: LOCAL MARKET TO ADVISE Arm your feet with these high-performance shoes specifically made for classes like BODYCOMBAT™. The multi-layer NanoWeb upper offers all-around support whilst the breathable mesh and synthetic overlays provide structure and stability. This shoe provides the optimum freedom of movement with flexible cut lines and iconic pivot point for in-studio training functionality. Carbonated foam for lightweight, responsive cushioning. Forefoot grip increases traction in just the right place and metasplit flex grooves enable foot splay for greater balance in all movements. Painted colored midsoles with pearlized paint add an impactful visual and distinctive look to this BODYCOMBAT™ essential. SKU’s/Colorways M Black/Red (Men’s) MEN’S BODYCOMBAT ™ OUTFIT

20 TM BODYBALANCE TM

21 LES MILLS WOMEN’S PRINTED LONG BRA BODYBALANCE™ RRP: LOCAL MARKET TO ADVISE Bring out your internal Rebel Yogi with this all over glitch print long bra, the perfect piece for your high-performance workout. An internal bra provides the ultimate support whilst novelty strap details and a racerback cut adds visual interest and allows you to move with ease. Soft, moisture wicking PlayDry fabric keeps you dry and comfortable whilst an eye-catching all-over print provides added style and boldness. SKU’s/Colorways Z95226 – Glitch WOMEN’S BODYBALANCE ™ OUTFIT

22 LES MILLS WOMEN’S CAPRI BODYBALANCE™ RRP: LOCAL MARKET TO ADVISE These versatile capris are perfect for whatever your next Les Mills class requires. 4-way stretch fabric contours to your body so you’re not slowed down during high-performance exercise, whilst a secure waistband provides support and black lycra construction eliminates shine. The Capris are made of 80% Nylon & 20% Lycra jersey. The look is finished off with reflective branding for an added stylish detail and visual interest. SKU’s/Colorways Z Black WOMEN’S BODYBALANCE ™ OUTFIT

23 LES MILLS MEN’S TANK BODYBALANCE™ RRP: LOCAL MARKET TO ADVISE MEN’S BODYBALANCE ™ OUTFIT This slim fitting tank is uber cool and ideal for any Les Mills class. Heathered cotton polyester fabrication adds comfort, whilst the PlayDry technology ensures moisture management. A dropped armhole and neckline ensures freedom of movement. The look is completed with a Heritage Les Mills logo at the left chest and bonded detailing at the shoulder seam. SKU’s/Colorways B83888

24 LES MILLS UNISEX BOARD SHORT BODYBALANCE™ RRP: LOCAL MARKET TO ADVISE These versatile unisex board shorts are the perfect training partner for any of your fitness class requirements. The stretch inseam gusset and side slit give zoned mobility whilst 4-way stretch fabric provides ultra lightweight durability. PlayDry technology wicks moisture to keep you cool and comfortable, a functional fly and drawcord allow adjustability for the perfect fit and zippered stash pockets secure your belongings for added convenience. Reflective Les Mills branding finishes off the look with a subtle yet stylish detail. SKU’s/Colorways Z Black MEN’S BODYBALANCE ™ OUTFIT

25 TM BODYJAM TM

26 LES MILLS WOMEN’S HERITAGE TANK BODYJAM™ RRP: LOCAL MARKET TO ADVISE This Les Mills tank allows you to flex your fitness and fashion. A drop back design adds a fun layering element and can be worn with your favourite short bra for a pop of colour and visual interest. The slim fit body stays in place during your poses whilst dropped armholes allow added freedom and movement. The tank is made with ultra-soft modal dralon fabric making it extremely soft, lightweight, and absorbent. The tank is completed with an oversized front screen print that pays homage to the Les Mills brand. SKU’s/Colorways Z Chalk ON WOMEN'S BODYJAM™ MANNEQUIN

27 LES MILLS WOMEN’S GRAPHIC SHORT BRA BODYJAM™ RRP: LOCAL MARKET TO ADVISE The Les Mills graphic short bra is ideal for low-impact high-energy workouts. Mesh inserts provide ventilation in key sweat zones, whilst PlayIce technology releases heat to keep you cool. The bra is made up of 88% Polyester & 12% Elastane Jersey. Double straps provide a feminine look whilst reflective branding finishes off the look and adds a bold, stylish detail. SKU’s/Colorways Z94838 – Black ON WOMEN'S BODYJAM™ MANNEQUIN

28 LES MILLS WOMEN’S DANCE PANT BODYJAM™ RRP: LOCAL MARKET TO ADVISE Sway, dip and twist in style in these ultra cool Les Mills dance pants. The dance-friendly dropped crotch silhouette allows greater freedom of movement whilst the moisture-wicking jersey keeps you dry and comfortable. A wide waistband provides style and support and side pockets with snap closure ensure secure storage. The look is completed with tie details on the legs, ensuring style and flare as you move across the studio dancefloor. SKU’s/Colorways Z Black WOMEN'S DANCE PANT

29 LES MILLS UNISEX DANCE PANT BODYJAM™ RRP: LOCAL MARKET TO ADVISE This unique uni-sex pant gives you the feel and movement of a french terry with the look and style of a denim pant. Tapering at the leg ensures the perfect fit whilst hand and back pockets provide secure storage with traditional jean seaming for visual interest. The pant also features a functioning button and fly just like your favourite jean, and distressed wash in key areas for a stylish and modern update. SKU’s/Colorways Z Denim ON WOMEN'S BODYJAM™ MANNEQUIN

30 UNISEX DANCE UR TEMPO MID BODYJAM™ RRP: LOCAL MARKET TO ADVISE This daring mid-cut shoe gives you the support and style for your high-energy Les Mills’ dance classes. The mesh and synthetic upper provides ultimate support and structure, whilst the unique mix of materials and colors lends a young and fresh look to the silhouette. A 3D Ultralite midsole provides shock absorption for your high- impact moves, and a dance-friendly outsole provides the perfect balance of flexibility and grip. A rubber wrapped midsole finishes off the look for a edgy and urban inspired dance look. SKU’s/Colorways M43833 – Black/Yellow ON WOMEN'S BODYJAM™ MANNEQUIN


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