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1. 2 3 4 5 OUR TEAM 6 CEO Jacky Wong COO Clara Luo CFO Jeffrey Sun CTO Andrew Ng CMO Jackie Ng.

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Presentation on theme: "1. 2 3 4 5 OUR TEAM 6 CEO Jacky Wong COO Clara Luo CFO Jeffrey Sun CTO Andrew Ng CMO Jackie Ng."— Presentation transcript:

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6 OUR TEAM 6 CEO Jacky Wong COO Clara Luo CFO Jeffrey Sun CTO Andrew Ng CMO Jackie Ng

7 Outline 7  Product Overview  System Overview  Hardware - Controller Unit  Hardware - Binding Unit  Software  Business Aspect  Complications  Timeline  Future Development  Conclusion  Questions  Acknowledgements

8 Outline 8  Product Overview  System Overview  Hardware - Controller Unit  Hardware - Binding Unit  Software  Business Aspect  Complications  Timeline  Future Development  Conclusion  Questions  Acknowledgements

9 Existing Solutions 9  Strap Bindings  Step-in Bindings  Flow Bindings  All Require Some Physical Action Flow BindingsK2 CinchK2 Auto

10 Our Product 10  Automatic Snowboard Bindings  Binding Unit  Controller Unit  Hands-Free Adjustments  Tighten/Release Bindings Automatically

11 Benefits 11  Decreases  Set up time  Physical Energy Spent  Increased Accessibility  Shorten learning curve  Decrease level of difficulty  Least amount of physical motion required

12 Safety Features 12  Manual Override  LED Light

13 Outline 13  Product Overview  System Overview  Hardware - Controller Unit  Hardware - Binding Unit  Software  Business Aspect  Complications  Timeline  Future Development  Conclusion  Questions  Acknowledgements

14 System Overview 14

15 Outline 15  Product Overview  System Overview  Hardware - Controller Unit  Hardware - Binding Unit  Software  Business Aspect  Complications  Timeline  Future Development  Conclusion  Questions  Acknowledgements

16 Controller Design Wireless Controller Casing 16

17 Controller Design Electrical Schematics 17 Arduino Microcontroller Xbee Module Momentary Switches

18 Outline 18  Product Overview  System Overview  Hardware - Controller Unit  Hardware - Binding Unit  Software  Business Aspect  Complications  Timeline  Future Development  Conclusion  Questions  Acknowledgements

19 Binding Design Binding Unit Top View 19 Variloc Hinges Geared Motor 90 Degree Shaft Pololu Motor Pinion Gear Spur Gear

20 Binding Design Variloc Plastic Hinges 20  Locking Hinge  450 lb-inch torque  Resolution of 10 degrees  Range of movement 220 degrees

21 Binding Design Bindings Back View 21 Xbee Module

22 Binding Design Electrical Schematics 22

23 Outline 23  Product Overview  System Overview  Hardware - Controller Unit  Hardware - Binding Unit  Software  Business Aspect  Complications  Timeline  Future Development  Conclusion  Questions  Acknowledgements

24 Software Wireless Controller 24 Activates when power button is Pressed Four Messages - Release Left - Release Right - Release All - Tighten All Encryption Technique - Code - Binding ID - Command Can’t enter two commands at once

25 Software Bindings 25 Activates when boots are in binding Initial() - Initial tightening sequence Release() - Releases bindings Tighten() - Incremental tightening of front brace Flag - Determines if the release command was used

26 Outline 26  Product Overview  System Overview  Hardware - Controller Unit  Hardware - Binding Unit  Software  Business Aspect  Complications  Timeline  Future Development  Conclusion  Questions  Acknowledgements

27 Prototype Expenditures 27 Unit Cost# of UnitsSubtotal Steel$302$60 Rotary Ratchet Hinges$274$108 Arduino Dueliminova$25.503$76.50 Adafruit Motor Shield$20.502$41 Maxstream Xbee Transceiver $25.873$77.61 Motors$ $ Padding$101 Miscellaneous (Screws, Bolts, etc.) $51$3 Aesthetics (Paint and Design)$101 Plexiglass$301 Electronics Box$41 Momentary Switches$27$14 Total$596.91

28 Production Cost Breakdown 28 Unit Cost# of UnitsSubtotal Aluminum$72$14 Rotary Ratchet Hinges$134$42 Arduino Dueliminova$25.503$76.50 Adafruit Motor Shield$19.502$39 Maxstream 1mW Xbee Transceiver Module (chip antennae) $25.873$77.61 Motors$16.286$97.68 Padding$101 Miscellaneous (Screws, Bolts, etc.) $31 Aesthetics (Paint and Design)$41 Electronics Box$41 Momentary Switches$0.507$3.50 Total$371.29

29 Sales Strategy 29 Pricing  MSRP $450  Retailers: $420  Average price per unit: $440

30 Financial Forecast 30  Net Income will be zero after 1.5 years  Expected revenue after 5 years: $25,000,000

31 Competitive Advantage 31 ASBBurtonK2FlowUnionRome SDSGnu Binding TypeStepStrap Strap, Cinch, Auto FlowStrap Brand Name Appeal NoYes Yes/No No Target Market All Recreational Riders Experienced Riders New RidersYoung RidersFree Riders Strap on Convenience YesNoYes/No No Sit or Bend- Down Required NoYes Specialty Features Fully Automated, Customizable Designs Reliability, Quality ValueSimplicityLightweightDesigns American Made Price Range$400-$500$150-$500$120-$300$150-$350$180-$350$200-$300$ Drawbacks - Price - No brand name appeal - No added appeal - Price Lower quality Design provides less control - Price - Little value - Price - Little value - Price - Little value

32 Outline 32  Product Overview  System Overview  Hardware - Controller Unit  Hardware - Binding Unit  Software  Business Aspect  Complications  Timeline  Future Development  Conclusion  Questions  Acknowledgements

33 Complications 33  Hinge Alignment  Gear Alignment  Hinge Issues  Friction too strong  Springs too strong  Motor Issues  Lack of power  Gears stripping  Material Issues  Steel is hard to work with

34 Outline 34  Product Overview  System Overview  Hardware - Controller Unit  Hardware - Binding Unit  Software  Business Aspect  Complications  Timeline  Future Development  Conclusion  Questions  Acknowledgements

35 Timeline 35  Delays in everything after Hardware Fabrication  Lack of resources  Lack of parts

36 Outline 36  Product Overview  System Overview  Hardware - Controller Unit  Hardware - Binding Unit  Software  Business Aspect  Timeline  Complications  Future Development  Conclusion  Questions  Acknowledgements

37 Future Developments 37  ASB  Create a product series  Improve efficiency  Added functionality  JAC Innovations  Continue making cutting-edge products  Provide support for existing products

38 Outline 38  Product Overview  System Overview  Hardware - Controller Unit  Hardware - Binding Unit  Software  Business Aspect  Timeline  Complications  Future Development  Conclusion  Questions  Acknowledgements

39 What We Learned 39  Technical Skills  Mechanical skills  Design  Fabrication  Programming skills  Applying algorithms in different languages  Electronic skills  Troubleshooting circuitry  Schematic analysis  Non-Technical Skills  Communication  Troubleshooting  Project management

40 Conclusion 40  ASB is a fun and easy device to use  Low maintenance  Targeted to snowboard enthusiasts  With more capital and resources the device will be further improved  Completed device will be a desired product

41 QUESTIONS? 41

42 Acknowledgements 42  Gary Chiang (Undergraduate Student)  Dr. Andrew Rawicz  Mr. Michael Sjoerdsma


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