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MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 POLES 2011.

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Presentation on theme: "MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 POLES 2011."— Presentation transcript:

1 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 POLES 2011

2 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Jon Fewster POLES 2011 Category Manager, Poles

3 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 POLES Product Development Strategy 2.Product Highlights – Champion Series – Touring – Junior & Kids 3.Summary Agenda

4 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS POLES Product Development Strategy

5 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Development Strategy Introduce new models and graphics to better compete New top racing pole – Need presentation on World Cup – Pole needs to superior performance and distinctive appearance New Strap technology Add value on price-point models New entry-level model 5POLES 2011

6 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology Carbon Composites: Higher modulus on NCR100UHM – Stiffer and lighter Engineer entry-level model to be more competitive 6Poles 2011

7 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology New Strap Design – Performance requests Softer Easier entry and exit Easier adjustment – Opportunities Patent expired – new design opportunities New construction techniques New materials Lighter weight 7Poles 2011

8 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology New Strap Design – Extended palm coverage 3D shape holds better on the hand Strap can be softer – Move size adjustment from thumb area to back of hand Easier to adjust More comfortable! Can adjust angle for better hold 8Poles 2011

9 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology New Strap Design – 3D Thermomoldable Shape Only strap with this much molding Can be thermomolded for a custom fit – SuperGrip material on palm Silicone printing Hand doesn’t slip when poling Larger area than old design 9Poles 2011

10 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology New Strap Design – Neoprene comfort tab At webbing attachment Makes strap more comfortable Helps prevent pinching – Stitch-and-Turn seam on Contour Champion Strap Less material Thinner, better pressure distribution More comfortable Higher quality than competitor straps 10 Poles 2011

11 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology New Strap Design – New graphics Large “MADSHUS” on strap New details on lateral side Icons: – 3D Thermomoldable – SuperGrip – Contour Champion Strap Specific to NCR100UHM pole Black/White/Red Only strap with stitch-and-turn seam at wrist – Contour Race Strap On other poles Black/Red 11 Poles 2011

12 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology New Baskets – UHM Basket Large area against the snow Aerodynamic – does not catch the wind Proven shape doesn’t hold snow Deep shaft insertion + Nano tip reduces weight 10mm diameter 12 Poles 2011

13 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Technology New Baskets – Powder Basket For soft snow Very large area against the snow Aerodynamic shape Deep shaft insertion + Nano tip reduces weight 10mm diameter Sold as an accessory 13 Poles 2011

14 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS POLES 2011 Product Highlights

15 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Poles 2011 Champion SeriesRace Performance SeriesTouringJunior / Kid SeriesComponents Price level NCR 100UHM NCR 100UHM KIT Champion Strap UHM Shaft CR 100HS UHM Basket - 10mm CR 70 NCR JR Powder Basket - 10mm CR 40 CT 60 Carryover from C10CT JR CT 20 New graphic or parts New ModelSuperkid

16 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Poles 2011

17 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS POLES 2011 Champion Series

18 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Ultra-high modulus carbon – 5% Stiffer – Lighter: 58 g/m! Including graphics! – Total weight is 10-15g less than C10! New Contour Champion Strap Race Handle (Straight) – Lower weight – Stiffer New UHM Basket (10mm) New Graphics Poles NCR 100UHM

19 MADSHUS THE CROSS COUNTRY COMPANY SINCE % High Strength Carbon Shaft New Contour Race Strap Race Handle Large Aero Basket (9mm) New Graphics Poles CR 100HS

20 MADSHUS THE CROSS COUNTRY COMPANY SINCE % Carbon Composite Shaft New Contour Race Strap Race Handle 9mm Soft Snow Basket New Graphics Poles CR 70

21 MADSHUS THE CROSS COUNTRY COMPANY SINCE % Carbon Composite Shaft New Contour Race Strap Race Handle 9mm Soft Snow Basket New Graphics Poles CR 40

22 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS POLES 2011 Touring

23 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Carbon composite shaft Biathlon Strap Race Handle 10mm Soft Snow Basket New Graphics – Black shaft – Gunmetal pattern – Silver chrome lettering Poles CT 60

24 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 New Entry-level pole. Carbon composite shaft Biathlon strap Race Handle 10mm Soft Snow Basket New Graphics – Black shaft – Gunmetal pattern – White lettering Poles CT 20

25 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS POLES 2011 Junior & Kids

26 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Takedown of adult NCR 100 UHM 40% Carbon Composite Shaft New Contour Race Strap Race Handle Large Aero Basket (9mm) New Graphics Poles NCR JR

27 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Touring Pole Composite shaft Biathlon strap Race Handle 10mm Soft Snow Basket New Graphics – Black shaft – White lettering Poles CT JR

28 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Kids pole Carryover from C10 Poles SuperKid

29 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 MADSHUS POLES Summary

30 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Poles 2011 Champion SeriesRace Performance SeriesTouringJunior / Kid SeriesComponents Price level NCR 100UHM NCR 100UHM KIT Champion Strap UHM Shaft CR 100HS UHM Basket - 10mm CR 70 NCR JR Powder Basket - 10mm CR 40 CT 60 Carryover from C10CT JR CT 20 New graphic or parts New ModelSuperkid

31 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Summary 2011 New NCR100UHM – Stiffer – Lighter – Distinctive Look New Strap – 3D Molded & Moldable – Softer – Easier entry/exit – Easier to adjust 31 Poles 2011

32 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Summary 2011 New Graphics & Strap for Race Poles New Touring Poles – Upgraded handle New Junior New 10mm baskets 32 Poles 2011

33 MADSHUS THE CROSS COUNTRY COMPANY SINCE 1906 Product Line Poles 2011


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