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How to sell Combi Stroller  Emphasize Lightness  Emphasize Compactness  Emphasize Safety & Durable structure (e.g. ASTM, CNS, KITI)  Emphasize Sophisticated.

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Presentation on theme: "How to sell Combi Stroller  Emphasize Lightness  Emphasize Compactness  Emphasize Safety & Durable structure (e.g. ASTM, CNS, KITI)  Emphasize Sophisticated."— Presentation transcript:

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2 How to sell Combi Stroller  Emphasize Lightness  Emphasize Compactness  Emphasize Safety & Durable structure (e.g. ASTM, CNS, KITI)  Emphasize Sophisticated Design  Emphasize Unique Features E.g. Egg Shock pad, Air-through system, Soft Suspension…etc.

3 Combi Upper Lower How to display effectively (I)  Well Flat Wide (same series)  Cocot (same series)  Cocot (different type)  Reversible handle stroller (same function)  Non-Reversible handle stroller  A-type  B-type

4 How to display effectively (I) Point  To separate by STRUCTURE & CATEGORY (e.g. Reversible / Non-reversible / A-type / B-type) Point  To display SERIES BY SERIES (Well Flat series, Cocot series, etc) Point  To display ITEM BY ITEM of same series Consumers can be easier to understand the difference of stroller. Sales person can explain more systematically as well. *Hint: Consumer habit is to see merchandises from left to right.

5 How to display effectively (II) E.g. Well Flat Wide Handle position should be facing backward. Caster lock is better to be locked for easy holding. (demonstration) Top window should be opened. Mesh window should be opened. Canopy should be fully opened. Buckles are better to be locked for easy holding & good looking. *Keep the seat cushion, front guard cover, and canopy clean!!!

6 Stroller Categories A-type SG standard, The Safety Goods mark, is obtained only after passing the safety standard set by the Safety Goods Association in Japan. B-type Travel System Twins  With FULL reclining seat  Application Age: 1 – 24 months  Continuous usage: within 2 hours  With RECLINING function and backrest angle is from 110º to 150º or above  With PARTIAL reclining seat  Applicable Age: 7 – 24 months  Continuous usage: within 1 hour  Backrest angle from 110º or above Traditional A-typeNEW A-type 5 in 1 Stroller (shell and flat seat mode), car seat, chair, baby carries

7 76cm

8 Ricco W === 76 cm height super compact & light stroller === Product Specifications Ricco W EG α KV-680 use period :1-24months weight : 5.0kg size : open W460xD640~810xH860~1030 fold W460xD340~540xH760 reclining : 125 °~ 170 ° available in 2 colors A-type Ricco W EG KV-630 use period :1-24months weight : 4.6kg size : open W460xD640~810xH860~1030 fold W460xD340~540xH760 reclining : 125 °~ 170 ° available in 2 colors Sun Burst Orange (SO)Airy Blue (AB) Black Dune (BD) Orange citron (OC))

9 Compact 76cm Light KV680 : 5.0kg KV630 : 4.6kg One-hand operation Dacco Cushion Dragging Ricco W Unique Features

10 Ricco W Adjustable & Reversible handle Functional canopy UV protection Wide Seat & 5-point seat belts Ventilated seat EggShock(α) Protect baby head For vibration. -3 ℃ feeling temperature. 34 cm Width

11 Cocot Compact W === Compact A-type stroller for both baby and mom === Product Specifications Cocot compact W EG α BU-720 use period :1-24months weight : 5.6kg size : open W495xD740~830xH1000 fold W390xD340~350xH890 reclining : 125 °~ 170 ° available in 2 colors Cocot compact W EG BU-620 use period :1-24months weight : 5.3kg size : open W480xD740~830xH1000 fold W390xD340~350xH890 reclining : 125 °~ 170 ° available in 3 colors A-type Stone Black (SB) Bark Orange (BO)Platinum Gray (PG) Light Camel (LC)

12 ○ Holding Cushion Head support for baby whose neck muscle has not developed yet. Body support for keeping baby’s body trunk stably. (BU720 only) 2 levels adjustment according to body size. Cushion prevents baby from slipping hip. Baby’s posture is kept stably. Cocot Compact W Product features & Advantage

13 ○Egg Shock α: New design for well-ventilated Three air holes Air through ditch Cocot Compact W Product features & Advantage *BU720 only

14 ○Well ventilated sheet Air holes Store the cover upper Position. Seat cushion Well-ventilated materials polyurethane is used in making the seat cushion. And some air holes are available at the back part. Well-ventilated polyurethane Base seat Product features & Advantage Cocot Compact W

15 Cocot Compact W / Mini === Compact A-type stroller for both baby and mom === Product Specifications Cocot compact W EG α BU-680 use period :1-24months weight : 5.3kg size : open W495xD740~830xH1000 fold W390xD340~350xH890 reclining : 125 °~ 170 ° available in 2 colors Cocot compact W EG BU-570 use period :1-24months weight : 4.9kg size : open W480xD740~830xH1000 fold W390xD340~350xH890 reclining : 125 °~ 170 ° available in 3 colors Cocot compact mini EG NU-500 use period :1-24months weight : 4.3kg size : open W480xD740xH960 fold W360xD280~300xH860 reclining : 125 °~ 170 ° available in 2 colors A-type

16 Cocot Compact W / Mini For Mom Features & Advantage Cocot Compact W: 89cm height Cocot Compact Mini: 86cm height => For Easy Storage!! W 89cm Mini 86cm 11cm shorter Light Weight Easy to carry 4.3~5.3Kg Reversible Handle & Top Window Easy to switch for both facing forward and facing backward. You can always see your baby’s face. Shoulder Strap Hands free A-type Ultra Compact Design

17 Cocot Compact W / Mini For Baby Features & Advantage Super wide seat Wide 36cm width - Relaxed and comfortable for baby. Egg Shock / Egg Shock  Protection for soft baby’s head by vibration absorbable materials. Ventilation (Mesh window & 3D mesh seat) 2 ventilated areas => babies feel more comfortable in stroller. Soft Suspension UV Protection Protection from strong sunlight Comfortable ridding by 95% vibration cut via soft suspension and stroller frame. A-type

18 Cocot Compact W / Mini Conception => Not embarrassed for baby and mom For Baby  Protection for back of head ~ Installment of Egg shock Egg shock α  Protection for sultry(heat) ~ Mesh window & Ventilated seat installment  Protection for UV ~ Canopy prevent 95% UV  Comfortable residence space ~ 36cm width seat  Comfortable ridding ~ Dacco Cushion, soft suspension and vibration-absorbing frame For Mom  Storage ~ Small and compact ~ Slide handle installment  Carrying weight ~ Light weight (4.3kg~5.3kg)  Two way operations ~ Reversible handle  Looking into baby situation ~ Top window installment  Hands free ~ Shoulder strap installment for carrying the stroller Recommended Selling Points A-type

19 Do Kids 5 === Mobile Baby Station === Travel system AT730 AT650 Deep Red (DR) Shine Sun (SS) Deep Blue (DB) Deep Gray (DG) Shine Aqua (SA)

20 Do Kids 5 === Mobile Baby Station === Product Specifications 5 Various Usage 1. Baby carry & Rocking chair2. Car seatUse period: newborn ~ 10kgSize: W435 x D690 x H346weight: 3.2kg(AT730) 3.1kg(AT650)3. First type stroller (shell mode)Use period: newborn ~ 1 year oldSize: W490 x D810 x H955weight: 7.3kg(AT730) 7.2kg(AT650)4.First type stroller (flat seat mode)Use period: 1 month ~2 years oldSize:open:W490 x D770~780 x H1000fold:W410 X D260~360 x H950weight: 5.2kg(AT730) 4.9kg(AT650)5.second type stroller (B-type stroller)Use period: 7 months ~2 years oldSize:open:W490 x D770~780 x H1000fold:W410 X D260~360 x H950weight: 5.2kg(AT730) 4.9kg(AT650) AT730 available in 3 colors AT650 available in 2 colors Travel system

21 Do Kids 5 === Mobile Baby Station === How to use Movable without waking a baby up !!! 1.Baby Carrycot /Rocking chair 2.Car seat 3.1st type stroller (shell mode) 4.1st type stroller (flat mode) 5. 2nd type stroller (B-type stroller) Travel system

22 Do Kids 5 === Mobile Baby Station === Recommended Selling Points  Applicable from NEWBORN to about 2 years old as rocking chair in room, car seat in car, and as stroller for going out  It is CONVENIENT for baby to lay down in any situation  It is a 5-in-one stroller and ECONOMICAL choice  Without waking up the baby during movement would make baby feeling CONSIDERATE & COMFORTABLE Travel system

23 Do Kids 5 === Mobile Baby Station === Consumer voice Everywhere activity Because of easy installment, car seat is used on papa and mama's car. On the trip my baby puts into a carry during meal. And now it is useful when I feed baby food in my house. By Michiko mum & Yuko Easy carrying It is easy to carry, so, it is very active in my house. My baby likes rocking chair function. Always with smile after putting into this chair. By Akiko mum & Masato The rough road is also safe It is possible to walk even on rough road, because of high cushion performance. My baby sits on Do Kids 5 quietly with pleasant. By Nami mum & Shota Multi functions, Economical I use Do Kids 5 from my child birth leaving hospital everyday as a car seat, a stroller, a baby chair and baby carry. It is very economical that many functions by only one Do Kids. By Kumiko mum & Mia Travel system

24 Well Flat Wide W Product specifications Using widely, and the folding slim Seat width 33cm Compact into 1/4 size JT-540 JT-500 weight : 5.2kg weight : 4.9kg size : open W505xD750~775xH1010mm fold W375xD280xH1010 reclining 130~170degree available in 2 colors A-type

25 Well Flat 170°W Product specifications The lightest A-type stroller with reversible handle VT-590 use period :1~24 months weight :4.9kg size : open W470xD744~764xH1004 fold W370xD268xH1000 reclining : 130 °~ 170 ° available in 2 colors VT-530 use period :1~24 months weight :4.5kg size : open W470xD744~764xH1004 fold W370xD268xH1000 reclining : 130 °~ 170 ° available in 3 colors 4.5kg A-type

26 Well Flat 170° Product specifications A-type Stroller with 170° Reclining Function and Light Weight Well Flat 170°EG ST-480 use period :1~24 months weight :4.3kg size : open W480xD710~715xH960 fold W360xD278xH935 reclining : 130 °~ 170 ° available in 3 colors 3.9kg4.3kg Well Flat 170° ST-430 use period :1~24 months weight :3.9kg size : open W470xD710~715xH960 fold W360xD270xH935 reclining : 130 °~ 170 ° available in 3 colors A-type

27 Well Flat series Characteristics of Different Models Type of stroller Specifications Well Flat Wide WWell Flat 170° WWell Flat 170° JT540JT500VT590VT530ST480ST430 Egg Shock ○○○ Super Wide Seat ○○ Top Window ○○○ Ventilated Window ○○○○ Big Canopy ○○○○ Wide Tire ○○○ Reversible Handle ○○○○ A-type

28 Well Flat series Recommended Selling Points I want to see my baby’s face before he/she can sit straight. I want to put my baby on a stroller in more relaxed manner. I want to use the lightest stroller. Anyway, my first priority is lightness. More functional stroller for a baby. Lighter stroller JT540JT500 More functional stroller for a baby. Lighter stroller M o r e F u n c t I o n a l LighterWeightLighterWeight VT530ST480ST430VT590 A-type

29 Well Flat series Consumer voice Light & easy to move I bought Well Flat immediately, after I recognized lightness and good performance to move in a shop. My baby start to sleep after sitting on this stroller, because riding comfort is good to him, less vibration due to soft suspension. By Kasumi mum & Kai Easy to fold and compact in a train The reason why I bought this stroller is easy to hold it small. It is very helpful for me to hold smoothly and easily in a train. I like walk seeing my baby by this reversible handle stroller. By Nao mum& Sota Wide & Slim, Ventilation, long handle Well Flat Wide W is a kind stroller for both baby and mum. For baby, wide seat and ventilation function. For mum, light weight and long handle. The long handle make possible to move at ease position. By Akiko mum & Sawako A-type

30 Super Mechacal/DX Stylish A-type stroller with full reclining function and compact size Product specifications Super Mechacal DX use period :2~24 months weight :6.6kg size : open W515xD915xH940 fold W410xD250xH974 reclining : 120 °~ 160 ° available in 2 colors Super Mechacal standard use period :2~24 months weight :4.2kg size : open W510xD835xH950 fold W415xD240xH960 reclining : 120 °~ 160 ° available in 2 colors Super Mechacal sportive use period :2~24 months weight :4.2kg size : open W510xD835xH950 fold W415xD240xH960 reclining : 120 °~ 160 ° available in 2 colors A-type Beige Red (BR) Atom Green (AG)Crown Blue (CB) Gray Navy (GN) Crown Khaki (CK)Atom Orange (AO)

31 Well Baby EG Feeling on clouds A-type Product specifications Well Baby PS-499 use period :2~24 months weight :7.1kg size : open W510xD860xH960~1010 fold W3510xD330xH980~1035 reclining : 3 levels 125 °,145º,170 ° available in 2 colors

32 Well Baby EG Feeling on clouds A-type Features & Advantages Ultra Comfort- ability Egg Shock Pad Seat Suspension Front Soft Suspension Rear Coil Suspension Comfortable ridding for baby on clouds!!! Mesh window Enhances ventilation. Adjustable handle 3 adjustable levels for different height of users

33 Auto Kids Neo Easy Holding and Opening by One Hand B-type Auto Kids Neo EG RS-469 use period :7~24 months weight :4.2kg size : open W485xD720~715xH970 fold W345xD275xH950 reclining : 120 °~ 140 ° available in 2 colors Auto Kids Neo RS-439 use period :7~24 months weight :3.9kg size : open W485xD720~715xH970 fold W365xD275xH950 reclining : 120 °~ 140 ° available in 3 colors Product specifications

34 Auto Kids Neo Easy Holding and Opening by One Hand B-type Easy auto folding/opening function Operated by only one hand even when holding the baby in the other arm. Magic Lever Canopy with Mesh Window Enhance air ventilation for the baby. Active Seat New Angle Normal Angle Large Basket Large storage area for putting and taking out things. Top Window Active top window enable parents to look at the baby. *RS469 only

35 Well Kids The lightest B-type stroller B-type Well Kids GT350 use period :7~24 months weight :3.4kg size : open W488xD705~715xH960 fold W322xD240xH930 reclining : 120 °~ 140 ° available in 3 colors Soft Suspension New ring design can prevent baby from Slipping out 3.4kg only and easy to carry Comfortable ridding for babay Hands free Easy storage Easy to lock in step 1 folded position, and convenient for short moving. Safety Belt – New Ring designShoulder Strap Product specifications Light Weight Compact Easy Lock Sunny Orange (SO) Sunny Red (SR)Sunny Blue (SB)

36 Auto Kids Neo/Well Kids Consumer voice B-type Easy operation (folding and opening) =Auto Kids= I tried many kinds of B-type stroller. And then I found Auto Kids Neo is best for me - light and easy operation by one hand. Now I enjoy out-going with my baby. By Yukiyo mum & Kota Comfortable even hot weather by ventilation function =Auto Kids= It seemed that my baby wad quite good under strict hot weather by ventilation functions(3D mesh seat & mesh window). By Rie mmu & Ryoma 3.4Kg Light & compact, easy to move =Well Kids= Anyhow, Well Kids is very light and compact. I am happy to go shopping by train with my baby because of this lightest stroller - Well Kids. By Kumiko mum & Miyu

37 New concept stroller Everytime, Everywhere, Compact & Stylish Yellow color is available.

38 New concept stroller Everytime, Everywhere, Compact & Stylish Self-StandingCompact 28cm 79cm


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