2Content Questions for you Types of shops Pictures Specialized shops How we can payServicesMarketing and marketing strategiesKey words and phrasesWorksheetRole play
3Interview your partner about shopping. Ask the questions below Are you shopaholic or someone who hates shopping? What do you like or hate about it?What sort of shops would somebody typically find you in on a Saturday morning?When shopping in a supermarket, are you a ‘basket person’ – just buying a few things for the next day or so – or a ‘trolley-person’ – doing the weekly shop from a long shopping list.What things are always on your supermarket shopping list? Are there any unusual items on your list?What’s the best shop you have ever been to?Is shopping for you a pleasant activity or rather a waste of time?Tell the class about your partner.
4Speak about different types of shops and their location.
5Places to do your purchase supermarket/ shopping malls / shopping centre/ department store – shops that are part of a chain or a group - a big building with many departments, you can buy almost everything here– these shops operate on the „serve-yourself system“corner shop - run buy Indian or Pakistani families; a small shop. It sells food and newspapers. It is usually opened until late evening and on Sundays, too.street market/flea market - there are stalls with vegetables, clothes, things for house, records, jewellery and so on. It is held usually once a weak by people from surrounded villages.a high street - lots of shops, they are full of branches of big chain stores.charity shop - a kind of second hand shop, but there is a difference. All money from purchase goes to charities. So you can buy cheap and also help others.
6Look at the pictures of various shopping facilities Look at the pictures of various shopping facilities. Compare them and give the pros and cons of each of them.
7Identify different kinds of specialized shopsand say what goodsmay be boughtthere.
8Specialized shops Greengrocery – fruit and vegetables Butchery – meat Bakery – breads and cakesTobacconist – cigarettes and tobaccoConfectioner or sweet shopFishmongers’ – fishFlorist – flowersNewsagent – newspapers and magazinesMen’s wear and women’s wearLingerie – underwearDraper – cloths ah bedclothesWine-merchant (off licence shop) – alcoholic drinks of all kinds, liqueursIronmonger – metal goods (tools, pots, pans)Dairy – milk products and eggsStationery – paper and office suppliesJewellery – gold, silver jewelleryToyshop – various toys (dolls, teddies)Deli(catessen) – exclusive, expensive foodElectrical appliances shop (electronics) – TV-sets, radio-sets, fridges, cassette recorders,Photographic and cinema articlesGrocery – food (tea, coffee, cheese, eggs, tinned food) and kitchen needs such as soap, detergents and polishChemist’s (US: drug store)– medicines, ointments, toothpaste, combs, films, cosmetics, razor blades, sunglassesTravel agent – trips aboard or inboardEstate (US: real estate) agent – housesHi-fi shop (US: music shop or CD shop) – hi-fi towers, radios, CD-players, etc.Chip and fish shop (US: French fries)Health food shop – soja, wholemeal bread, low fat food, sugar freePost office – stamps, envelope, phone-cardsRecord shop (US: music store) – CD, LP,Shoe- shop – shoesBoutique – clothesSport shop – tennis rackets, balls, ...Optics – glassesHousehold equipment shopCar shopBookshop
9Give different ways of payment for purchase with their pluses and minuses.
10How you can payBig shops use self-serving, that means that you go around the shop and choose what you want.It is more economical for them and faster for customers. But in the small shops you buy everything at the counter, where you also pay for the goods you have chosen.You can pay cash, by credit cards or by cheques.Order by mail/ catalogue sales/ home delivery service/ order over the phoneCredits cards are very widely accepted in Great Britain but unfortunately, we are not used to use them in our country very much. It is better to use credit cards, because using them can limit the amount of pickpockets.Cash - if you want to buy something, you must have money, nothing is free.
11What public services are offered in your town? Is there any “home-delivery” service in your town?Say which services are frequently used by your family and which are not at all.Say how Slovak services differ from British ones.
12Services post office bank exchange office photocopying internet café car repair shop/garagepetrol stationtow-away serviceroad servicelost & found propertyinformation centrehotelsrestaurant, café, pubtaxipolice stationmedical servicefirst aid / ambulance / emergencydentist, hospitalfire station/fire brigadeServices in Britainmilkmanau-pair, baby sittingpaper boyodd job mandaily helps (window cleaners)
13What marketing strategies do shops useto attract customers.
14Marketing & Marketing strategies Marketing [= process, activities, philosophy of business through which one company tries to achieve better results that the competitors] Mix [= combination of Four Ps: elements of marketing strategy – Price, Place, Product, People;Marketing strategies: advertisements, commercials, seasonal sales, TV-shopping, price reductions, special offers, off-sales
15Talk about the advertisement Talk about the advertisement. Choose the best and the worst adverts you have ever seen and explain what you like/dislike about them
16Worksheet – Shop till you drop Match the types of shops with the words and phrases that can be associated with them. Eg., volunteer staff usually work in charity shops. Some words/phrases are appropriate for more than one type of shopDepartment storeCorner shopChain storeCar showroomCharity shopFurniture warehouseShopping centre/mallOff licencesupermarketCounterStore detectivesOpen all dayPop round to get some milkSecond-hand clothesFood hallAislePart exchangeTrolleyVolunteer stuff$8, 000 on the roadRaising money for good causesDesigner clothesA bottle of wineSale now on‘Toys are on the third floor madam’TillOne in every high streetPromotionBrand namesMarks & SpencerCheck outCCTVEverything must goBuy 1 get 1 freeGreat bargainsBasketA packet of cigarettesEscalatorCustomer must be over 18Two years warrantymuzakGive it a test runLots of shops under one roofShopkeeperWhich word is the odd one out in each list?Ashopkeepershop assistantshopliftersales clarkBa basketa tilla trolleya carrier bagCwarrantyguaranteereceiptDa labela price taga hangera security tagE$ 10 offhalf pricea bargaina refund
17worksheetC) Do you know what a car boot sale is? Or a jumble sale? Have a guess. Read the texts and find out if you were right.Basically, people drive to an open air field in the middle of the country somewhere park their cars in a row, open the car boots, and sell the things they have inside. It’s great fun. I love browsing , just walking from car boot to car boot, looking at what’s on sale. They are often very cheap, tacky things, but sometimes you get a great bargain. You can exchange something of your own for something from someone else’s boot. And you can haggle down the price, which is something you can’t usually do in British shops.Often held in a church hall or local community centre to raise money for a local charity or school, a jumble sale involves lots of people bringing old clothes and second-hand household items, and selling them very cheaply. It’s good fun to root through everything and find something you like. Jumble means a big pile of things in a mess. And that’s basically what it is. A pile of old things on a table and two old ladies making tea for everybody.Look at these phrases / some of which are from the texts. What is the difference in meaning between them?Atackysecond-handdamagedShop-soiledBexchangehagglebarterCbrowseroot throughwindow shoppingD) Write a short description of a type of shop or way of shopping that is particular to your country. Where does it take place? What do people buy and sell and how do they do it.
18role playLook at these phrases from a conversation between a shop assistant and a customer. Who says which phrase?Can I try it on?It suits you.It doesn't’ t fit me.It looks nice.The changing rooms are over there.How much is it?I’m just looking. Thanks.Now imagine that you are in a shoe shop. Write the conversationbetween the customer and the shop assistant. Use the phraseslike Yes, of course; Yes, certainly; Thank you very much
19Key words & phrases:Shops: specialist stores: butcher, grocery, green grocery, baker, sweets & confectionery, florist, toys, souvenir shop; stall, newsagents; supermarket, hyper market, department store: departments: clothes D, kitchen D, sports D, books & newspaper D, children’s D, toiletries D, jewellery D, electric equipment D; boutique; market: street / flower / fruit / market, flee market, brick-a-brackIn a supermarket: basket, shopping bag, plastic/paper bag, trolley, bill/receipt, price label, shelf/shelves, counter, deep-freezer, cash desk, cash register/till, cashier, customer, shop assistantMarketing [= process, activities, philosophy of business through which one company tries to achieve better results that the competitors] Mix [= combination of Four Ps: elements of marketing strategy – Price, Place, Product, People;Marketing strategies: advertisements, commercials, seasonal sales, TV-shopping, price reductions, special offers, off-salesServices: post office, bank, exchange office, photocopying, internet cafe, car repair shop/garage, petrol station, tow-away service, road service, lost & found property, information centre, hotel, restaurant, cafe, pub, taxi, police station, medical service, first aid / ambulance / emergency, dentist, hospital, fire station/fire brigade