2Breastfeeding is the normal way of providing young infants with the nutrients they need for healthy growth and development. Virtually all mothers can breastfeed, provided they have accurate information, and the support of their family, the health care system and society at large.Colustrum, the yellowish, sticky breast milk produced at the end of pregnancy, is recommended by who as the perfect food for the newborn, and feeding should be initiated within the first hour after birth.Exclusive breastfeeding is recommended up to 6 months of age, with continued breastfeeding along with appropriate complementary foods up to two years of age or beyond.
4Breast milk is the only natural food designed for your baby. Breastfeeding protects your baby from infections and diseases.Breast milk provides health benefits for your baby.Breastfeeding provides health benefits for mum.It’s free.It’s available whenever and wherever your baby needs a feed.It’s the right temperature.It can build a strong physical and emotional bond between mother and baby.It can give you a great sense of achievement.
6Breastfeeding is the healthiest way to feed your baby. Breast milk and human colustrum are made for babies and is the best first food.Easily digested and well absorbedContains essential amino acidsRich in essential fatty acidsBetter bioavailability of iron and calciumPrevents under five child deathsProtects against infectionsPrevents allergies, particularly asthmaMother milk contain bio-factors specific for brain and eye development which promotes higher intelligence.Promotes greater emotional bondingLess heart disease, diabetes and lymphoma
7WBC in mother’s body make antibodies to protect mother Mother infectedAntibody to mother’s infection secreted in milk to protect babySome WBCs go to breast and make antibodies there
9The main advantages of breastfeeding for you Breastfeeding helps your body to return to normal after the birth and burns up to 500 calories a day.Breast milk is free! Which saves you money on formula.Women who breastfeed often feel a special bond with their baby and may be less likely to develop postnatal depression.Breastfeeding may offer you some protection against developing ovarian cancer, breast cancer and hip fractures.Breastfeeding helps the uterus contract after birth helping to control postpartum bleeding.Helps delay fertility so that pregnancies are not too close to each other.
10Benefits to family and society Contributes to child survivalSaves moneyPromotes family planningEnvironment friendly
12Breastfeeding is a skill that needs to be learnt, and it can take time and practice to get the hang of it.How to breastfeedThere are lots of different positions for breastfeeding. You just need to check the following points.Are you comfortable? It’s worth getting comfortable before a feed. Remember when you feed to relax your shoulders and arms. Are your baby’s head and body in a straight line? If not, your baby might not be able to swallow easily.Are you holding your baby close to you, facing your breast? Support their neck, shoulders and back. They should be able to tilt their head back and swallow easily, and shouldn’t have to reach out to feed.Is your baby’s nose opposite your nipple? Your baby needs to get a big mouthful of breast from beneath the nipple. Placing your baby with their nose level with your nipple will allow them to reach up and attach to the breast well.
13Correct Positioning while breastfeeding lying down with your bodies parallelholding your baby across your lap, using the opposite arm to the breast he is feeding fromholding your baby across your lap, supporting him with the same arm as your breastholding your baby underarmholding your babies in any combination, if you have twins and want to feed them together
15How should you attach your baby to your breast? Hold your baby close to you with their nose level with the nipple.Wait until your baby opens their mouth really wide with the tongue down. You can encourage them to do this by gently stroking their top lip.Bring your baby on to your breast.Your baby will tilt their head back and come to your breast chin first. They should take a large mouthful of breast. Your nipple should go towards the roof of their mouth.
17Correct attachment Incorrect attachment baby’s mouth is wide open lower lip is curled outwardIncorrect attachmentchin touches the breastlower portion of the areola is not visible
18How do you know that your baby is getting enough milk?
19Breastfeed your baby at least 8-12 times every 24 hours. Your baby will appear content and satisfied after most feeds.They should be healthy and gaining weight after the first two weeks.Your breasts and nipples should not be sore.After the first few days, your baby should have at least six wet nappies a day.After the first few days they should also pass at least two yellow stools every day.
21Obstacles to Breastfeeding Initiation and Continuation
22Lack of confidence in breastfeeding Lack of prenatal breastfeeding educationDiscomfort and Nipple pain and ineffective latchPerceived insufficient milk supplyEarly formula supplementationLack of early skin-skin contact and early breastfeedingLack of support from hospital staffLack of social supportNot recognizing early hunger cuesEngorgement or mastitisReturning to workConcerns about public breastfeedingMedia portrayal of bottle feeding as the normInconvenient and embarrassingWorries that breast shape will change
23Breastfeeding AdviceBreastmilk is a perfect food that cannot be duplicated. It actually alters in composition to meet the changing needs of the growing infant.
24Other Options If Breastfeeding is Not Possible Mom can still use her milk, even if she decides not to breastfeed:Use a breast pump (electric/manual)Cup or bowl feedingSpoon feedingEyedropper or feeding syringeNursing supplementedGet milk from donation bank
25Returning to workArrange for childcare close to work or college so that you can breastfeed during breaks, or before and after work. The evening feed can be a wonderful way for you to relax with your baby after work or college.Express breast milk (taking milk from the breast by hand or using a pump) so that someone else can feed your baby while you're at work.Ask your employer or college for flexible working hours that are arranged around your breastfeeding needs.Combine breastfeeding and bottle feeding to fit around your hours.
26How long will my milk keep? Ideally, breastmilk should be placed in a refrigerator after expressing and then it will keep in the fridge for three to five days providing the temperature is kept at between 2 and 4°C.If there isn’t a fridge available at work, you can keep your milk in a cool bag with ice blocks until you get home.Breastmilk that isn’t going to be used within five days should be frozen. It is important to label the milk with the date when it was expressed. Milk will keep in a freezer for six months. Milk frozen and stored in the small top shelf freezer compartment of a refrigerator will only keep for three weeks.
27Mother’s milk vs. formula milk Formula milk for 3 days old babies is no different than formula milk for 3 months old infants.Breast milk is ingeniously different every single day; adapted to the changing needs of the baby.Human milk is designed to support the development of large brains, capable of processing and storing lots of information.Cows milk is designed to support functions, like constant grazing.
28Here are some of the related media links of this event : MoH bats for exclusive breastfeedingSunday, August 7, 2011 – The Brunei TimesBrunei Celebrates World Breastfeeding Week 2011Aug 10th, 2011 by Dot DotOur very first World Breastfeeding Week 2011 gathering,5th August 2011 by Dot DotCalls aired to make workplace, shopping areas infant-friendlyWhat you need to know about breastfeedingSaturday, August 20, 2011 – Borneo BulletinBreastfeeding