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Skeptical Knowledge Seeking Presented by Cynthia Lesky Threshold Information Inc. July 2012.

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Presentation on theme: "Skeptical Knowledge Seeking Presented by Cynthia Lesky Threshold Information Inc. July 2012."— Presentation transcript:

1 Skeptical Knowledge Seeking Presented by Cynthia Lesky Threshold Information Inc. July 2012

2 Cast of Characters Competitor company Major newspaper Industry news aggregator Investigative journalist Research analyst

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4 Cast of Characters Competitor company Major newspaper Industry news aggregator Investigative journalist Research analyst

5 Business research in the age of truthiness

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7 Mind set: skepticism

8 Skill set: news literacy

9 Mind set: skepticism Skill set: news literacy Intuition

10 Mind set: skepticism Skill set: news literacy Results set: enriched Intuition

11 Grant Helps Restore Jobs for Iowa Workers The U.S. Department of Labor has awarded a $450,000 grant to help re-employ workers affected by Electrolux layoffs in Iowa. The grant will help over 700 workers affected by layoffs at the company's plants in Jefferson and Webster City and three of its suppliers in Ames and Webster City…. Electrolux began moving its operations … to Mexico in In 2009, the company said it was moving all manufacturing to Mexico and transferring all distribution operations to Texas. The department awarded a $1.3 million grant to help Electrolux workers in Monday's supplemental funding brings the total to $1.8 million

12 Fact checker?

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14 Be skeptical

15 Reading Skeptically What am I learning from this article that’s important for what my client needs to know? What are the strategically important statements of facts? What questions does this story raise? What’s missing that might be strategically important?

16 Grant Helps Restore Jobs for Iowa Workers The U.S. Department of Labor has awarded a $450,000 grant to help re-employ workers affected by Electrolux layoffs in Iowa. The grant will help over 700 workers affected by layoffs at the company's plants in Jefferson and Webster City and three of its suppliers in Ames and Webster City…. Electrolux began moving its operations in Jefferson and Webster City to Mexico in In 2009, the company said it was moving all manufacturing to Mexico and transferring all distribution operations to Texas. The department awarded a $1.3 million grant to help Electrolux workers in Monday's supplemental funding brings the total to $1.8 million.

17 Are Some US Paper Suppliers Violating the Lacey Act? Pulp and paper may soon be a new target of potential violations of the Lacey Act*…. Paper, (in comparison to solid wood products), has not been such a high priority, mainly due to the complexity of the pulp and paper production. This may soon change with new detection methods and an increase in enforcement actions…All of the enforcement delays on the amended Lacey Act expired in 2010, meaning there will be no room for excuses in *The Lacey Act covers products made from plants (like some trees) that are supposed to be protected.

18 Are Some US Paper Suppliers Violating the Lacey Act? Pulp and paper may soon be a new target of potential violations of the Lacey Act*…. Paper, in comparison (to solid wood products), has not been such a high priority, mainly due to the complexity of the pulp and paper production. This may soon change with new detection methods and an increase in enforcement actions…All of the enforcement delays on the amended Lacey Act expired in 2010, meaning there will be no room for excuses in 2011.

19 Mind Set: Skeptical Thoughtful, active, engaged Disposition to question… – But systematically and strategically, only what is important Thinking critically Not passive and unquestioning

20 Mind Set: Strategic Don’t be a mere fact-checker Allocate your attention wisely Focus on what’s important Confirm key indicators – or flag them

21 Skill Set Knowledge about sourcesBlank BlaSourcen k

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25 Churnalism

26 Poll Exposes Age Discrimination in Today’s Work Place As an older worker nearing retirement, how comfortable are you in your workplace? Is the environment one that welcomes you and your abilities? Or are you finding yourself in the crosshairs of age discrimination? Nearly one in five of us midlifers say – "yes" - they've experienced some form of age discrimination at work; and, that solely because of their age, they have been passed over for a raise, promotion or chance to get ahead (15%), etc. As reported on LifeGoesStrong.com

27 Working Boomers Say Age a Plus at Office Feel like the office geezer? Age may be an asset at work, or no issue at all, according to an AP-LifeGoesStrong.com poll. Nearly half of those born between 1946 and 1964 now work for a younger boss, and most report that they are older than most colleagues. But 61 percent of the baby boomers surveyed said their age is not an issue at work, while 25 percent called it an asset. Only 14 percent classified getting older as a workplace liability. As picked up by news sources from the AP press release

28 Wendy’s/Arby’s Posts Improved 4Q Trends Wendy’s/Arby’s Group Inc. reported positive sales momentum at both its quick-service brands

29 Wendy’s/Arby’s Posts Improved 4Q Trends Wendy’s/Arby’s Group Inc. reported positive sales momentum at both its quick-service brands Wendy’s/Arby’s reported a net loss of $10.8 million, or 3 cents per share, for the quarter ended Jan. 2. In the same quarter a year earlier, the company recorded a net loss of $14.7 million, or 3 cents per share. Latest- quarter revenue fell to $840.7 million, compared with $900.9 million a year earlier.

30 Intuition Skepticism

31 Intuition JDLR: Just Doesn’t Look Right “Intuition works best when it’s informed. It is … our ability to tap into the knowledge that we have acquired over time, but cannot articulate consciously.” -- Bob Berkman

32 Ethanol Maker in Deal with P&G for Green Packaging Procter & Gamble Co. has inked a deal with cellulosic ethanol start-up ZeaChem Inc. to convert plant material and other biomass used for ethanol into chemicals for household products and packaging…. ZeaChem plans to use a 250,000 gallon-per-year cellulosic biorefinery currently under construction in Boardman, Oregon, to manufacture the bio-based chemicals for Procter & Gamble.

33 Ethanol Maker in Deal with P&G for Green Packaging Procter & Gamble Co. has inked a deal with cellulosic ethanol start-up ZeaChem Inc. to convert plant material and other biomass used for ethanol into chemicals for household products and packaging…. ZeaChem plans to use a 250,000 gallon-per-year cellulosic biorefinery currently under construction in Boardman, Oregon, to manufacture the bio-based chemicals for Procter & Gamble. At the time, a Zeachem press release stated this was a demonstration plant and that a commercial scale refinery will have capacity for 25 million gallons.

34 Cat Recalling Engines EPA Says Didn't Meet Emissions Standards; Will Pay $2.55 Million Fine Caterpillar is recalling more than 590,000 diesel engines and will pay a $2.55 million penalty to resolve alleged Clean Air Act violations asserted by the EPA. The EPA claims that Cat shipped the engines without the necessary certified emissions control devices or software.

35 Cat Recalling Engines EPA Says Didn't Meet Emissions Standards; Will Pay $2.55 Million Fine Caterpillar is recalling more than 590,000 diesel engines and will pay a $2.55 million penalty to resolve alleged Clean Air Act violations asserted by the EPA. The EPA claims that Cat shipped the engines without the necessary certified emissions control devices or software.

36 Cat Recalling Engines EPA Says Didn’t Meet Emissions Standards CORRECTED – Caterpillar is not recalling 590,000 on-highway and off-road diesel engines, as stated in the original version of this article. In fact, the number of engines actually recalled is just 925. OOPS!

37 First Quality Finalizes Plans for Additional Tissue/Towel Manufacturing Facility Anderson County celebrated the largest economic development announcement in its history this morning when First Quality Tissue formalized plans to invest $1 billion and hire 1,000 workers.… The new plant will make paper towels, toilet paper, diapers and feminine hygiene products. In Anderson County, First Quality will use state-of-the- art Thru-Air-Dried technology, or TAD, and a complete line of converting equipment…. The first two lines planned in Anderson County will double the company’s capacity.

38 First Quality Finalizes Plans for Additional Tissue/Towel Manufacturing Facility Anderson County celebrated the largest economic development announcement in its history this morning when First Quality Tissue formalized plans to invest $1 billion and hire 1,000 workers.… The new plant will make paper towels, toilet paper, diapers and feminine hygiene products. In Anderson County, First Quality will use state-of-the- art Thru-Air-Dried technology, or TAD, and a complete line of converting equipment…. The first two lines planned in Anderson County will double the company’s capacity.

39 Results Sets Answers Anomalies Questions

40 Inquiry Perceptive project interview Report as considered analysis...with challenges Respect ©Threshold Information Inc.

41 Chaotic news industry

42 Skepticism Skepticism Source knowledge Source knowledge Chaotic news industry Intuition

43 Skepticism Skepticism Source knowledge Source knowledge Enriched results Chaotic news industry Intuition

44 Skepticism Skepticism Source knowledge Source knowledge Enriched results Chaotic news industry Better intelligence Greater respect Intuition

45 Q & A Discussion More examples? Q & A Discussion More examples?

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