Presentation is loading. Please wait.

Presentation is loading. Please wait.

Marketing is Design: Three Words that Increased Sales 1000% Rob Walling Software By Rob.com Micropreneur.com.

Similar presentations


Presentation on theme: "Marketing is Design: Three Words that Increased Sales 1000% Rob Walling Software By Rob.com Micropreneur.com."— Presentation transcript:

1 Marketing is Design: Three Words that Increased Sales 1000% Rob Walling Software By Rob.com Micropreneur.com

2 Lots of traffic… No sales :-(

3 Image by

4 Image by mil8

5 Image by Jorge Bassy Easy on the triple sec!

6 You in the pink! Don’t I know you from somewhere?

7 Image by Cause: buffer overrun

8 Image by Performant? Check! Scalable? Check! Core dump?Check!

9 Re-design Two shopping carts Product line expansion Added 800 number Added categories Added non-towel products Varied shipping Offered coupons And on and on…

10 Image by Traffic Sales

11

12 Old: $210/month New: $2200/month Conclusion: Testing = good

13 Image by

14 1000 visitors x.5%= 5 sales 2000 visitors x.5%= 10 sales 1000 visitors x 1%= 10 sales More traffic is expensive A/B testing is cheap Start here… The Same

15 You may not like me, but I’m really, really smart.

16 “…in the end you're still using the same focus groups; you're still doing split samples where you ask half a sample one way and the other half a different way.” - Frank Luntz

17 Image by I’m a wise man and I approve this saying…

18 Winner

19 A few days later… Sign up…

20 Slides, Screencast, Software By Rob.com


Download ppt "Marketing is Design: Three Words that Increased Sales 1000% Rob Walling Software By Rob.com Micropreneur.com."

Similar presentations


Ads by Google